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New polling data shows the challenge facing Jeremy Corbyn

Exclusive YouGov research for the New Statesman shows how Corbyn's support base crucially differs from Labour's target voters.

Successful party leaders marry the enthusiasms of their supporters to the mood of the wider electorate. By this test, Jeremy Corbyn looks destined to fail. Exclusive YouGov research for the New Statesman finds that the two groups are divided by a gulf that is unprecedented in modern British politics.

Those who voted for Jeremy Corbyn overwhelmingly describe themselves as left-wing. They reject capitalism, and they admire Tony Benn more than they admire Tony Blair. Two-thirds of them want to abolish private schools and the monarchy, and favour higher taxes to pay for greater welfare.

Labour’s target voters think none of these things. Nor do many current Labour supporters. The table gives the main findings. The first column sets out the views of those who voted for Corbyn to be party leader. The final three columns are taken from a separate survey of more than 10,000 electors. Currently, just over a quarter would vote Labour; a further 20 per cent would consider doing so. To win in 2020, Labour must retain the support of almost all its present supporters and at least half its potential voters.

Our figures show how hard this will be. While 81 per cent of those who voted for Corbyn say they are “very” or “fairly” left-wing, a mere 15 per cent of potential Labour voters and 25 per cent of “weak” supporters do so. (“Firm” supporters are those who identify fairly strongly or strongly with the party: “weak” supporters would vote Labour now but don’t identify strongly with it.)

Should Corbyn tack to the centre and compromise on his long-held views? He has already performed U-turns on a number of issues, such as Europe. He accepts that abolishing the monarchy will have to wait.

However, if he abandons the beliefs he has embraced for more than 30 years, he faces a double risk. On the one hand, the people he needs to attract may reject him as a cynical leader, hiding his true feelings to win votes; on the other hand, those who voted for him may accuse him of betraying the very principles that he proclaimed so clearly in his leadership campaign.

Corbyn’s other option, of course, is to hold firm to his views, make the case for red-blooded socialism, and persuade millions of voters to back his crusade. If he truly believes in it, he should do so – and set out to prove me wrong.

The data
 

Peter Kellner was President of YouGov from 2007 to 2015. Prior to that, he worked as a journalist for Newsnight, the New Statesman, and others.

This article first appeared in the 24 September 2015 issue of the New Statesman, Revenge of the Left

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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.