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China’s Paid Trolls: Meet the 50-Cent Party

The Chinese government hires people to distort or deflect conversations on the web. Ai Weiwei persuades an “online commentator” to tell all.

In February 2011, Ai Weiwei tweeted that he would like to conduct an interview with an “online commentator”. Commentators are hired by the Chinese government or the Communist Party of China to post comments favourable towards party policies and to shape public opinion on internet message boards and forums. The commentators are known as the 50-Cent Party, as they are said to be paid 50 cents for every post that steers a discussion away from anti-party content or that advances the Communist Party line.

Below is the transcript of Ai’s interview with an online commentator. As requested, an iPad was given as compensation for the interview. To protect the interviewee, relevant personal information has been concealed in this script.

Question: What’s your name, age, city of residence and online username?

Answer: I cannot make my name public. I’m 26. I have too many usernames. If I want to use one, I just register it. I won’t mention them here.

What do you call the work you do now?

It doesn’t matter what you call it: online commentator, public opinion guide, or even “the 50-Cent Party” that everyone’s heard of.

What is your level of education and work experience? How did you begin the work of guiding public opinion?

I graduated from university and studied media. I once worked for a TV channel, then in online media. I’ve always been in the news media industry, for four or five years now.Over a year ago, a friend asked me if I wanted to be an online commentator, to earn some extra money. I said I’d give it a try. Later, I discovered it was very easy.

When and from where will you receive directives for work?

Almost every morning at 9am I receive an email from my superiors – the internet publicity office of the local government – telling me about the news we’re to comment on for the day. Sometimes it specifies the website to comment on, but most of the time it’s not limited to certain websites: you just find relevant news and comment on it.

Can you describe your work in detail?

The process has three steps – receive task, search for topic, post comments to guide public opinion. Receiving a task mainly involves ensuring you open your email box every day. Usually after an event has happened, or even before the news has come out, we’ll receive an email telling us what the event is, then instructions on which direction to guide the netizens’ thoughts, to blur their focus, or to fan their enthusiasm for certain ideas. After we’ve found the relevant articles or news on a website, according to the overall direction given by our superiors we start to write articles, post or reply to comments. This requires a lot of skill. You can’t write in a very official manner, you must conceal your identity, write articles in many dif­ferent styles, sometimes even have a dialogue with yourself, argue, debate. In sum, you want to create illusions to attract the attention and comments of netizens.

In a forum, there are three roles for you to play: the leader, the follower, the onlooker or unsuspecting member of the public. The leader is the relatively authoritative speaker, who usually appears after a controversy and speaks with powerful evidence. The public usually finds such users very convincing. There are two opposing groups of followers. The role they play is to continuously debate, argue, or even swear on the forum. This will attract attention from observers. At the end of the argument, the leader appears, brings out some powerful evidence, makes public opinion align with him and the objective is achieved. The third type is the onlookers, the netizens. They are our true target “clients”. We influence the third group mainly through role-playing between the other two kinds of identity. You could say we’re like directors, influencing the audience through our own writing, directing and acting. Sometimes I feel like I have a split personality.

Regarding the three roles that you play, is that a common tactic? Or are there other ways?

There are too many ways. It’s kind of psychological. Netizens nowadays are more thoughtful than before. We have many ways. You can make a bad thing sound even worse, make an elaborate account, and make people think it’s nonsense when they see it. In fact, it’s like two negatives make a positive. When it’s reached a certain degree of mediocrity, they’ll think it might not be all that bad.

What is the guiding principle of your work?

The principle is to understand the guiding thought of superiors, the direction of public opinion desired, then to start your own work.

Can you reveal the content of a “task” email?

For example, “Don’t spread rumours, don’t believe in rumours”, or “Influence public understanding of X event”, “Promote the correct direction of public opinion on XXXX”, “Explain and clarify XX event; avoid the appearance of untrue or illegal remarks”, “For the detrimental social effect created by the recent XX event, focus on guiding the thoughts of netizens in the correct direction of XXXX”.

What are the categories of information that you usually receive?

They are mainly local events. They cover over 60 to 70 per cent of local instructions – for example, people who are filing complaints or petitioning.

For countrywide events, such as the Jasmine Revolution [the pro-democracy protests that took place across the country in 2011], do you get involved?

For popular online events like the Jasmine Revolution, we have never received a related task. I also thought it was quite strange. Perhaps we aren’t senior enough.

Can you tell us the content of the commentary you usually write?

The netizens are used to seeing unskilled comments that simply say the government is great or so and so is a traitor. They know what is behind it at a glance. The principle I observe is: don’t directly praise the government or criticise negative news. Moreover, the tone of speech, identity and stance of speech must look as if it’s an unsuspecting member of public; only then can it resonate with netizens. To sum up, you want to guide netizens obliquely and let them change their focus without realising it.

Can you go off the topic?

Of course you can go off the topic. When transferring the attention of netizens and

blurring the public focus, going off the topic is very effective. For example, during the census, everyone will be talking about its truthfulness or necessity; then I’ll post jokes that appeared in the census. Or, in other instances, I would publish adverts to take up space on political news reports.

Can you tell us a specific, typical process of “guiding public opinion”?

For example, each time the oil price is about to go up, we’ll receive a notification to “stabilise the emotions of netizens and divert public attention”. The next day, when news of the rise comes out, netizens will definitely be condemning the state, CNPC and Sinopec. At this point, I register an ID and post a comment: “Rise, rise however you want, I don’t care. Best if it rises to 50 yuan per litre: it serves you right if you’re too poor to drive. Only those with money should be allowed to drive on the roads . . .”

This sounds like I’m inviting attacks but the aim is to anger netizens and divert the anger and attention on oil prices to me. I would then change my identity several times and start to condemn myself. This will attract more attention. After many people have seen it, they start to attack me directly. Slowly, the content of the whole page has also changed from oil price to what I’ve said. It is very effective.

What’s your area of work? Which websites do you comment on? Which netizens do you target?

There’s no limit on which websites I visit. I mainly deal with local websites, or work on Tencent. There are too many commentators on Sohu, Sina, etc. As far as I know, these websites have dedicated internal departments for commenting.

Can you tell which online comments are by online commentators?

Because I do this, I can tell at a glance that about 10 to 20 per cent out of the tens of thousands of comments posted on a forum are made by online commentators.

Will you debate with other people online? What sorts of conflicts do you have? How do you control and disperse emotion?

Most of the time we’re debating with ourselves. I usually never debate with netizens and I’ll never say I’ve been angered by a netizen or an event. You could say that usually when I’m working, I stay rational.

When the government says, “Don’t believe in rumours, don’t spread rumours,” it achieves the opposite effect. For example, when Sars and the melamine in milk case broke out, people tended to choose not to trust the government when faced with the choices of “Don’t trust rumours” and “Don’t trust the government”.

I think this country and government have got into a rather embarrassing situation. No matter what happens – for example, if a person commits a crime, or there’s a traffic accident – as long as it’s a bad event and it’s publicised online, there will be people who condemn the government. I think this is very strange.

This is inevitable, because the government encompasses all. When all honour is attributed to you, all mistakes are also attributed to you. Apart from targeted events, are individuals targeted? Would there be this kind of directive?

There should be. I think for the Dalai Lama, there must be guidance throughout the country. All people in China hate the Dalai Lama and Falun Gong somewhat. According to my understanding, the government has truly gone a bit over the top. Before I got involved in this circle, I didn’t know anything. So I believe that wherever public opinion has been controlled relatively well, there will always have been commentators involved.

How do your superiors inspect and assess your work?

The superiors will arrange dedicated auditors who do random checks according to the links we provide. Auditors usually don’t assess, because they always make work requirements very clear. We just have to do as they say and there won’t be any mistakes.

How is your compensation decided?

It’s calculated on a monthly basis, according to quantity and quality. It’s basically calculated at 50 yuan per 100 comments. When there’s an unexpected event, the compensation might be higher. If you work together to guide public opinion on a hot topic and several dozen people are posting, the compensation for those days counts for more. Basically, the compensation is very low. I work part-time. On average, the monthly pay is about 500-600 yuan. There are people who work full-time on this. It’s possible they could earn thousands of yuan a month.

Do you like your work?

I wouldn’t say I like it or hate it. It’s just a bit more to do each day. A bit more pocket money each month, that’s all.

What’s the biggest difficulty in the work?

Perhaps it’s that you have to guess the psychology of netizens. You have to learn a lot of writing skills. You have to know how to imitate another person’s writing style. You need to understand how to gain the trust of the public and influence their thoughts.

Why can’t you reveal your identity? Why do you think it’s sensitive?

Do you want me to lose my job? Whatever form or name we use to post on any forums or blogs is absolutely confidential. We can’t reveal our identity, and I definitely wouldn’t reveal that I’m a professional online commentator.

If we do, what would be the purpose of our existence? Exposure would affect not just me, it would create an even greater negative effect on our “superiors”.

What do you mean by “superiors”?

Our superior leaders – above that should be the propaganda department.

Is your identity known to your family? Your friends?

No. I haven’t revealed it to my family or friends. If people knew I was doing this, it might have a negative effect on my reputation.

You say: “If I reveal inside information, without exaggeration this could lead to fatality.” Do you think that the consequence would be so serious?

With my identity, I’m involved in the media and also the internet. If I really reveal my identity or let something slip, it could have an incalculable effect on me.

If you say you want to quit, will there be resistance? Are there any strings attached?

Not at all. This industry is already very transparent. For me, it’s just a part-time job. It’s like any other job. It’s not as dark as you think.

How many hours do you go online each day and on which sites? Do you rest at the weekend?

I go online for six to eight hours nearly every day. I’m mainly active on our local BBS and some large mainstream internet media and microblogs. I don’t work over weekends, but I’ll sign in to my email account and see if there’s any important instruction.

In daily life, will you still be thinking about your online work?

Now and then. For example, when I see a piece of news, I’ll think about which direction the superiors will request it to be guided in and how I would go about it. It’s a bit of an occupational hazard.

Do you watch CCTV News and read the People’s Daily?

I usually follow all the news, particularly the local news. But I generally don’t watch CCTV News, because it’s too much about harmony.

Do you go on Twitter? Who do you follow?

Yes. I follow a few interesting people, including Ai Weiwei. But I don’t speak on Twitter, just read and learn.

How big a role do you think this industry plays in guiding public opinion in China?

Truthfully speaking, I think the role is quite big. The majority of netizens in China are actually very stupid. Sometimes, if you don’t guide them, they really will believe in rumours.

Because their information is limited to begin with. So, with limited information, it’s very difficult for them to express a political view.

I think they can be incited very easily. I can control them very easily. Depending on how I want them to be, I use a little bit of thought and that’s enough. It’s very easy. So I think the effect should be quite significant.

Do you think the government has the right to guide public opinion?

Personally, I think absolutely not. But in China, the government absolutely must interfere and guide public opinion. The majority of Chinese netizens are incited too easily, don’t think for themselves and are deceived and incited too easily by false news.

Do you have to believe in the viewpoints you express? Are you concerned about politics and the future?

I don’t have to believe in them. Sometimes you know well that what you say is false or untrue. But you still have to say it, because it’s your job. I’m not too concerned about Chinese politics. There’s nothing to be concerned about in Chinese politics.

 

This article first appeared in the 22 October 2012 issue of the New Statesman, Ai Weiwei guest-edit

ALEXEI FATEEV/ALAMY
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The Catalan cauldron

The prospect of the break-up of Spain poses yet another challenge to Europe.

As Britain prepares to mark the centenary of the bloodiest battle in the First World War, the Somme, in July, Spain is bracing itself for an even more traumatic anniversary. In July 2016 it will be 80 years since the start of a civil war that tore the country apart and continues to divide it today. In the four decades since the return of democracy in the mid-1970s, Spaniards slowly inched towards rejecting the extreme violence of the Francoist right (and elements of the opposing left) as well as acceptance of various federal arrangements to accommodate the national sentiments of the Basques and Catalans, whose aspirations Franco had so brutally suppressed. In recent years, however, this consensus has been called fundamentally into question, with severe potential consequences not only for the unity of Spain, but the cohesion of the European Union.

On 27 October 2015, after the Catalan elections, the new parliament in Barcelona passed a declaration requesting the start of a formal secession process from Spain, to be in place in 18 months. The immediate reaction of Spain’s prime minister, Mariano Rajoy, was to announce that the state was entitled “to use any available judicial and political mechanism contained in the constitution and in the laws to defend the sovereignty of the Spanish people and of the general interest of Spain”. The preamble to the constitution proclaims the Spanish nation’s desire to “protect all Spaniards and the peoples of Spain in exercising their ­human rights, their cultures and traditions, languages and institutions”. Probably the most disputed articles are 2 and 8, which state, respectively, that “the constitution is based upon the indissoluble unity of the Spanish nation, common and indivisible patria of all Spaniards” and that “the army’s mission is to guarantee the sovereignty and independence of Spain, to defend its territorial integrity and the constitutional set-up”. Rajoy’s implication was clear: the unity of the country would be maintained, if necessary by military means.

It was Madrid, however, that broke with the federal consensus some years ago and thus boosted secessionist sentiment in Catalonia. José María Aznar’s government (1996-2004) failed to respond to demands for greater autonomy for Catalonia, at a time when secession was not even mentioned. This led to an increasing awareness among Catalans that the federal transfer system within Spain left them with an annual deficit of 8 per cent of Catalonia’s GDP because of the financial arrangements established by the Spanish state, an issue aggravated by the effect of the global financial crisis. Catalan nationalism thus became a matter of not only the heart, but also the pocket. Even more important was the Spanish legal challenge to the Statute of Autonomy of Catalonia 2006 and its subsequent dilution, after it had been sanctioned by the Catalan parliament, and by both the Spanish congress of deputies and the senate, not to mention the Catalan people in a legally binding referendum.

According to the Spanish high court of justice, some of the statute’s content did not comply with the Spanish constitution. This outraged many Catalans, who could not understand how the newly approved statute – after following all the procedures and modifications requested by Spain’s political institutions and constitution – could still be challenged. Four years later, the Spanish high court finally delivered its verdict on 28 June 2010. It removed vital points from the Statute of Autonomy 2006 and declared them non-constitutional. All this led to a revival of Catalan nationalism, culminating in a symbolic, non-binding referendum in November 2014, which was boycotted by opponents and produced a majority of 80 per cent in favour of independence.

The roots of this antagonism go deep, to the civil war that broke out on 17-18 July 1936 when some sectors of the army rebelled against the legitimate government of the Second Republic. The rebels rejected democracy, the party system, separation between church and state, and the autonomy of Catalonia, the Basque Country and Galicia. Their primary objective was to re-establish “order” by eliminating all vestiges of communism and anarchism, then quite strong in some parts of Spain.

High on the list of General Franco’s targets was Catalan nationalism, which had been growing since the late 19th century. The industrialisation of Catalonia and the Basque Country left the most economically developed parts of the Spanish state politically subject to the less prosperous Castile. By the end of the 19th century and influenced by German Romanticism, la Renaixença – a movement for national and cultural renaissance – prompted demands for Catalan autonomy, first in the form of regionalism
and later in demands for a federal state.

Catalan nationalism did not emerge as a unified phenomenon. Diverse political ideologies and cultural influences gave rise to various types of nationalism, from the conservative nationalism of Jaime Balmes to the federalism of Francesc Pi i Margall, to the Catholic nationalism of Bishop Torres i Bages and the Catalan Marxism of Andreu Nin, among others. Catalonia enjoyed some autonomy under the administrative government of the Mancomunitat or “commonwealth” from 1913 onwards. This was halted by the 1923 coup d’état of the dictator Miguel Primo de Rivera. Autonomy was granted again during the Second Spanish Republic from 1931-39 – but abolished by Francisco Franco’s decree of 5 April 1938.

Franco’s victory led to the suppression of Catalan political institutions, the banning of the Catalan language and proscription of all the symbolic elements of Catalan identity, from the national flag (the Senyera) to the national anthem (“Els Segadors”). In February 1939, the institutions of the autonomous Generalitat went into exile in France. In 1940 the Gestapo arrested the president of the Generalitat, Lluís Companys, and handed him over to Spanish officials. He was interrogated and tortured in Madrid, then sent to Barcelona, where he was court-martialled and executed at Montjuïc Castle on 15 October 1940. The most important representatives of the democratic parties banned by the regime went into exile, or were imprisoned or executed. The authoritarian state designed by Franco crushed dissent and used brute power to suppress the historical nations included within its territory. The regime’s aim was to annihilate the Catalans and the Basques as nations.

***

After almost 40 years of Franco’s dictatorship, Catalonia recovered its government, the Generalitat, in 1977 – before the drafting of the Spanish constitution in 1978 – and sanctioned a new statute of autonomy in 1979. The 2006 statute was expected, at the time, to update and expand Catalans’ aspiration for further devolution within Spain: never secession.

At present, a renewed nostalgia and enthusiasm for Francoism can be found among some sections of the Spanish right. One of the main challenges of the newly democratic government from the mid-1970s onwards was to get rid of the symbols of Francoism that had divided Spaniards between “winners” and “losers” in the civil war. It was only in 2007 that the then prime minister, José Luis Rodríguez Zapatero, guided the Law of Historic Memory through parliament with the aim of removing hundreds of Fascist symbols reminiscent of the Franco era from public buildings. It also sought to make reparations to victims of the civil war and the ensuing dictatorship.

There still exist hundreds of other references to the Fascist regime, however, with streets, colleges and roads named after Franco and his generals. The most controversial of these is the Valle de los Caídos (“Valley of the Fallen”), near Madrid, commissioned by Franco as his final resting place. It supposedly honours the civil war dead, but is primarily a monument to the general and his regime, housing the graves of Franco and José Antonio Primo de Rivera, the founder of the fascist Falange political party. Roughly 450,000 people visit it every year, and while most of them are foreign tourists, groups of Falangists and supporters of the old regime who come to pay tribute to the dictator have frequented it. Nostalgics for Francoism, though still a small minority within modern Spain, are becoming vociferous. They find common ground with far-right-wing conservatism, particularly in their shared aversion to federalism.

On 3 August last year Artur Mas, the then president of Catalonia, called an extraordinary parliamentary election after all attempts to negotiate and agree on a legally binding referendum with the Spanish government failed. Supporters of independence immediately announced that the forthcoming Catalan elections would be regarded as a plebiscite on independence.

On a turnout of more than three-quarters of the electorate, supporters of outright independence gained 48 per cent of the vote, while those backing a unitary state secured 39 per cent. On 9 November 2015 the Catalan parliament formally declared the start of the process leading to building an independent Catalan state in the form of a republic. It also proclaimed the beginning of a participative, open, integrating and active citizens’ constituent process to lay the foundations for a future Catalan constitution. The Catalan government vowed to move forward with its secession process. Immediately, the Spanish Constitutional Court suspended the Catalan law setting out a path to independence and warned that defiance could lead to criminal charges.

Worse still for Madrid, secessionism is gaining strength not only in Catalonia but also in the Basque Country, whose premier, Iñigo Urkullu, demands a “legal consultation” on the northern region’s future in Spain. He supports a new statute for the Basque Country and defends its status as a nation in the EU. Similarly to Catalonia, the Basque Country has a distinct language and culture, and benefits from the so-called concierto económico, an advantageous financial deal with the Spanish state.

***

The Spanish government’s refusal to engage constructively with Catalan nationalism contrasts markedly with London’s more relaxed and ultimately more successful response to Scottish nationalist aspirations. The “Edinburgh Agreement” between the British Prime Minister and the then first minister of Scotland to allow a binding referendum on Scottish independence stands in sharp contrast to the Spanish government’s outright opposition to a similar vote in Catalonia. Basques and Catalans find deaf ears regarding further devolution and binding referendums on self-determination. This highlights the distance between various conceptions of democracy that coexist inside the European Union, rooted in the diverse political cultures of nations with varying historical backgrounds.

All this matters, not only to Spain but to the EU, because it is part of a broad trend across the continent. In mainland Europe, demands for self-determination are running strong in Flanders as well as parts of Spain. In turn, tensions between Italy and Austria over control of South Tyrol (Trentino Alto Adige, to the Italians) remain high, as do demands advanced by the South Tyrol­ean secessionist movement. Bavarian regionalism is critical of the present German (and European) political order. Further to that, modern Venetian nationalism and its long-standing demands for independence have prompted a renewal of Venetian as a language taught in schools and spoken by almost four million people.

Matters are now coming to a head. Catalonia and Spain are in flux following two inconclusive elections. In January, after a prolonged stand-off, the sitting Catalan president, Artur Mas, made way for a fellow nationalist, Carles Puigdemont. He was the first to take the oath of office without making the traditional oath of loyalty to the Spanish constitution and the king. Felipe VI, in turn, did not congratulate Puigdemont.

The new president has announced that he plans to draw up a constitution, to be voted on in a referendum “to constitute the Catalan Republic” at the end of an 18-month consultation process. Puigdemont’s strategy envisages not a dramatic unilateral declaration
of independence, but a more gradual process of disconnection in constant dialogue with the Spanish government and Catalan political parties. Let no one be deceived by this “softly-softly” approach: it is designed to culminate, in a year and a half, perhaps sooner, in a vote on establishing a separate, sovereign state of Catalonia.

Meanwhile, Spanish politics are in flux. The elections to the Cortes on 20 December 2015 resulted in a victory for Conservatism, but also the most fragmented Spanish parliament ever and, as yet, no government. Almost the only thing the Spanish parties can agree on is opposition to Catalan independence, yet even here there are divisions over whether more autonomy should be granted and what response to make to unilateral moves by the Catalans.

The stakes are high for both sides. By pressing too hard, too early, Catalan nationalists may provoke Madrid. This would be a mistake. Strategy is important and recent events in Catalonia will weaken the Catalans’ democratic, peaceful and legitimate desire to hold a referendum on independence. Likewise, a heavy-handed response from Madrid will not only destroy the residual bonds between centre and periphery in Spain, but put the central government in the dock internationally. A confrontation will also cut across the only possible solution to this and all other national conflicts within the eurozone, which is full continental political union. Full union would render the separation of Catalonia from Spain as irrelevant to the functioning of the EU, and the inhabitants of both areas, as the separation of West Virginia from Virginia proper in the United States today.

In a nightmare scenario, radicalisation and unrest could emerge in Catalonia, with division between Catalans and memories of the Spanish Civil War coming to the fore. In this context, it might become very difficult to prevent violence.

This is the last thing that Brussels wants to hear as it grapples with the euro crisis, Russian territorial revisionism, Islamist terror, the migrant question and the prospect of Brexit. A meltdown in Catalonia will create dilemmas for Europe, starting from problems with Schengen, and raise questions about continued membership of the EU. It will also work against Catalans’ expectations of receiving EU support in their quest for independence, as turmoil in Europe will prompt nation states to close ranks. The EU will not be expected to intervene, because this scenario would – at least initially – be defined as an “internal affair of Spain”. Conflict between Barcelona and Madrid would shatter one of Europe’s biggest member states.

In that event, the peninsula will become the hottest point in an emerging “arc of crisis” across the southern flank of the EU, stretching from Portugal across Spain, an Italy struggling along with everything else to cope with the flow of migrants, the troubled Balkans, to Greece, which is perpetually perturbed. This highlights yet another flaw in the EU. It has no institutional framework for dealing with Catalan demands to become a nation within the Union, or those of other populations. Merely insisting on Spanish state sovereignty will not make the problem go away for Brussels, or for Europe as a whole. This is a potential matter of life and death not only for Spaniards and Catalans, but perhaps for the EU itself.

Brendan Simms is the director of the Forum on Geopolitics at the University of Cambridge and president of the Project for Democratic Union Montserrat Guibernau is a visiting scholar in the Department of Politics and International Studies at Cambridge and a member of the Forum on Geopolitics

This article first appeared in the 21 April 2016 issue of the New Statesman, Shakespeare 400 years Iater