(PHOTO: Marcus Bleasdale VII)
Show Hide image

China’s Paid Trolls: Meet the 50-Cent Party

The Chinese government hires people to distort or deflect conversations on the web. Ai Weiwei persuades an “online commentator” to tell all.

In February 2011, Ai Weiwei tweeted that he would like to conduct an interview with an “online commentator”. Commentators are hired by the Chinese government or the Communist Party of China to post comments favourable towards party policies and to shape public opinion on internet message boards and forums. The commentators are known as the 50-Cent Party, as they are said to be paid 50 cents for every post that steers a discussion away from anti-party content or that advances the Communist Party line.

Below is the transcript of Ai’s interview with an online commentator. As requested, an iPad was given as compensation for the interview. To protect the interviewee, relevant personal information has been concealed in this script.

Question: What’s your name, age, city of residence and online username?

Answer: I cannot make my name public. I’m 26. I have too many usernames. If I want to use one, I just register it. I won’t mention them here.

What do you call the work you do now?

It doesn’t matter what you call it: online commentator, public opinion guide, or even “the 50-Cent Party” that everyone’s heard of.

What is your level of education and work experience? How did you begin the work of guiding public opinion?

I graduated from university and studied media. I once worked for a TV channel, then in online media. I’ve always been in the news media industry, for four or five years now.Over a year ago, a friend asked me if I wanted to be an online commentator, to earn some extra money. I said I’d give it a try. Later, I discovered it was very easy.

When and from where will you receive directives for work?

Almost every morning at 9am I receive an email from my superiors – the internet publicity office of the local government – telling me about the news we’re to comment on for the day. Sometimes it specifies the website to comment on, but most of the time it’s not limited to certain websites: you just find relevant news and comment on it.

Can you describe your work in detail?

The process has three steps – receive task, search for topic, post comments to guide public opinion. Receiving a task mainly involves ensuring you open your email box every day. Usually after an event has happened, or even before the news has come out, we’ll receive an email telling us what the event is, then instructions on which direction to guide the netizens’ thoughts, to blur their focus, or to fan their enthusiasm for certain ideas. After we’ve found the relevant articles or news on a website, according to the overall direction given by our superiors we start to write articles, post or reply to comments. This requires a lot of skill. You can’t write in a very official manner, you must conceal your identity, write articles in many dif­ferent styles, sometimes even have a dialogue with yourself, argue, debate. In sum, you want to create illusions to attract the attention and comments of netizens.

In a forum, there are three roles for you to play: the leader, the follower, the onlooker or unsuspecting member of the public. The leader is the relatively authoritative speaker, who usually appears after a controversy and speaks with powerful evidence. The public usually finds such users very convincing. There are two opposing groups of followers. The role they play is to continuously debate, argue, or even swear on the forum. This will attract attention from observers. At the end of the argument, the leader appears, brings out some powerful evidence, makes public opinion align with him and the objective is achieved. The third type is the onlookers, the netizens. They are our true target “clients”. We influence the third group mainly through role-playing between the other two kinds of identity. You could say we’re like directors, influencing the audience through our own writing, directing and acting. Sometimes I feel like I have a split personality.

Regarding the three roles that you play, is that a common tactic? Or are there other ways?

There are too many ways. It’s kind of psychological. Netizens nowadays are more thoughtful than before. We have many ways. You can make a bad thing sound even worse, make an elaborate account, and make people think it’s nonsense when they see it. In fact, it’s like two negatives make a positive. When it’s reached a certain degree of mediocrity, they’ll think it might not be all that bad.

What is the guiding principle of your work?

The principle is to understand the guiding thought of superiors, the direction of public opinion desired, then to start your own work.

Can you reveal the content of a “task” email?

For example, “Don’t spread rumours, don’t believe in rumours”, or “Influence public understanding of X event”, “Promote the correct direction of public opinion on XXXX”, “Explain and clarify XX event; avoid the appearance of untrue or illegal remarks”, “For the detrimental social effect created by the recent XX event, focus on guiding the thoughts of netizens in the correct direction of XXXX”.

What are the categories of information that you usually receive?

They are mainly local events. They cover over 60 to 70 per cent of local instructions – for example, people who are filing complaints or petitioning.

For countrywide events, such as the Jasmine Revolution [the pro-democracy protests that took place across the country in 2011], do you get involved?

For popular online events like the Jasmine Revolution, we have never received a related task. I also thought it was quite strange. Perhaps we aren’t senior enough.

Can you tell us the content of the commentary you usually write?

The netizens are used to seeing unskilled comments that simply say the government is great or so and so is a traitor. They know what is behind it at a glance. The principle I observe is: don’t directly praise the government or criticise negative news. Moreover, the tone of speech, identity and stance of speech must look as if it’s an unsuspecting member of public; only then can it resonate with netizens. To sum up, you want to guide netizens obliquely and let them change their focus without realising it.

Can you go off the topic?

Of course you can go off the topic. When transferring the attention of netizens and

blurring the public focus, going off the topic is very effective. For example, during the census, everyone will be talking about its truthfulness or necessity; then I’ll post jokes that appeared in the census. Or, in other instances, I would publish adverts to take up space on political news reports.

Can you tell us a specific, typical process of “guiding public opinion”?

For example, each time the oil price is about to go up, we’ll receive a notification to “stabilise the emotions of netizens and divert public attention”. The next day, when news of the rise comes out, netizens will definitely be condemning the state, CNPC and Sinopec. At this point, I register an ID and post a comment: “Rise, rise however you want, I don’t care. Best if it rises to 50 yuan per litre: it serves you right if you’re too poor to drive. Only those with money should be allowed to drive on the roads . . .”

This sounds like I’m inviting attacks but the aim is to anger netizens and divert the anger and attention on oil prices to me. I would then change my identity several times and start to condemn myself. This will attract more attention. After many people have seen it, they start to attack me directly. Slowly, the content of the whole page has also changed from oil price to what I’ve said. It is very effective.

What’s your area of work? Which websites do you comment on? Which netizens do you target?

There’s no limit on which websites I visit. I mainly deal with local websites, or work on Tencent. There are too many commentators on Sohu, Sina, etc. As far as I know, these websites have dedicated internal departments for commenting.

Can you tell which online comments are by online commentators?

Because I do this, I can tell at a glance that about 10 to 20 per cent out of the tens of thousands of comments posted on a forum are made by online commentators.

Will you debate with other people online? What sorts of conflicts do you have? How do you control and disperse emotion?

Most of the time we’re debating with ourselves. I usually never debate with netizens and I’ll never say I’ve been angered by a netizen or an event. You could say that usually when I’m working, I stay rational.

When the government says, “Don’t believe in rumours, don’t spread rumours,” it achieves the opposite effect. For example, when Sars and the melamine in milk case broke out, people tended to choose not to trust the government when faced with the choices of “Don’t trust rumours” and “Don’t trust the government”.

I think this country and government have got into a rather embarrassing situation. No matter what happens – for example, if a person commits a crime, or there’s a traffic accident – as long as it’s a bad event and it’s publicised online, there will be people who condemn the government. I think this is very strange.

This is inevitable, because the government encompasses all. When all honour is attributed to you, all mistakes are also attributed to you. Apart from targeted events, are individuals targeted? Would there be this kind of directive?

There should be. I think for the Dalai Lama, there must be guidance throughout the country. All people in China hate the Dalai Lama and Falun Gong somewhat. According to my understanding, the government has truly gone a bit over the top. Before I got involved in this circle, I didn’t know anything. So I believe that wherever public opinion has been controlled relatively well, there will always have been commentators involved.

How do your superiors inspect and assess your work?

The superiors will arrange dedicated auditors who do random checks according to the links we provide. Auditors usually don’t assess, because they always make work requirements very clear. We just have to do as they say and there won’t be any mistakes.

How is your compensation decided?

It’s calculated on a monthly basis, according to quantity and quality. It’s basically calculated at 50 yuan per 100 comments. When there’s an unexpected event, the compensation might be higher. If you work together to guide public opinion on a hot topic and several dozen people are posting, the compensation for those days counts for more. Basically, the compensation is very low. I work part-time. On average, the monthly pay is about 500-600 yuan. There are people who work full-time on this. It’s possible they could earn thousands of yuan a month.

Do you like your work?

I wouldn’t say I like it or hate it. It’s just a bit more to do each day. A bit more pocket money each month, that’s all.

What’s the biggest difficulty in the work?

Perhaps it’s that you have to guess the psychology of netizens. You have to learn a lot of writing skills. You have to know how to imitate another person’s writing style. You need to understand how to gain the trust of the public and influence their thoughts.

Why can’t you reveal your identity? Why do you think it’s sensitive?

Do you want me to lose my job? Whatever form or name we use to post on any forums or blogs is absolutely confidential. We can’t reveal our identity, and I definitely wouldn’t reveal that I’m a professional online commentator.

If we do, what would be the purpose of our existence? Exposure would affect not just me, it would create an even greater negative effect on our “superiors”.

What do you mean by “superiors”?

Our superior leaders – above that should be the propaganda department.

Is your identity known to your family? Your friends?

No. I haven’t revealed it to my family or friends. If people knew I was doing this, it might have a negative effect on my reputation.

You say: “If I reveal inside information, without exaggeration this could lead to fatality.” Do you think that the consequence would be so serious?

With my identity, I’m involved in the media and also the internet. If I really reveal my identity or let something slip, it could have an incalculable effect on me.

If you say you want to quit, will there be resistance? Are there any strings attached?

Not at all. This industry is already very transparent. For me, it’s just a part-time job. It’s like any other job. It’s not as dark as you think.

How many hours do you go online each day and on which sites? Do you rest at the weekend?

I go online for six to eight hours nearly every day. I’m mainly active on our local BBS and some large mainstream internet media and microblogs. I don’t work over weekends, but I’ll sign in to my email account and see if there’s any important instruction.

In daily life, will you still be thinking about your online work?

Now and then. For example, when I see a piece of news, I’ll think about which direction the superiors will request it to be guided in and how I would go about it. It’s a bit of an occupational hazard.

Do you watch CCTV News and read the People’s Daily?

I usually follow all the news, particularly the local news. But I generally don’t watch CCTV News, because it’s too much about harmony.

Do you go on Twitter? Who do you follow?

Yes. I follow a few interesting people, including Ai Weiwei. But I don’t speak on Twitter, just read and learn.

How big a role do you think this industry plays in guiding public opinion in China?

Truthfully speaking, I think the role is quite big. The majority of netizens in China are actually very stupid. Sometimes, if you don’t guide them, they really will believe in rumours.

Because their information is limited to begin with. So, with limited information, it’s very difficult for them to express a political view.

I think they can be incited very easily. I can control them very easily. Depending on how I want them to be, I use a little bit of thought and that’s enough. It’s very easy. So I think the effect should be quite significant.

Do you think the government has the right to guide public opinion?

Personally, I think absolutely not. But in China, the government absolutely must interfere and guide public opinion. The majority of Chinese netizens are incited too easily, don’t think for themselves and are deceived and incited too easily by false news.

Do you have to believe in the viewpoints you express? Are you concerned about politics and the future?

I don’t have to believe in them. Sometimes you know well that what you say is false or untrue. But you still have to say it, because it’s your job. I’m not too concerned about Chinese politics. There’s nothing to be concerned about in Chinese politics.


This article first appeared in the 22 October 2012 issue of the New Statesman, Ai Weiwei guest-edit

Show Hide image

Why Tehran hates Isis: how religious rifts are fueling conflict

Above all, the Islamic republic wants stability – and to fight back against a group that despises Shia Muslims.

The alliance between Iran and Syria might seem an unlikely one. As Iran is an Islamic republic, one might not expect its closest ally to be a dictatorship that grew out of the political doctrine of Baathism, a secular Arab nationalist movement that originated in the 1930s and 1940s. But politics – and perhaps especially the politics of relations between states – develops its own logic, which often has little to do with ideology. Baathism advocated Arab unity but two of its founding fathers, Michel Aflaq and Zaki al-Arsuzi, both Syrians, disliked each other and would not be members of
the same party.

Projects to fuse Syria and Egypt and, later, Syria and Iraq foundered, creating in the latter case a personal bitterness between Bashar al-Assad’s father, Hafez, and Saddam Hussein, though both were Baathists, at least nominally. That led to the two states breaking off diplomatic relations with each other at the end of 1979. When Iraq invaded Iran the following year, Syria and Iran became allies against Iraq. Syria cut off an oil pipeline that had allowed Iraq to export its oil from a Mediterranean port and Iran supplied Syria with cheap oil.

Iran and Syria had other things in common, including resistance to the US in the region, opposition to Israel and a supportive relationship with the Shia Muslims of Lebanon, which led to the creation, with Iranian help, of Hezbollah after the Israeli invasion of Lebanon in 1982. Since then, Syria has been of value to Iran as a reliable ally but also as a bridge to Hezbollah.

How does all that affect the present desperate situation in Syria and in the Middle East more widely? The first point to deal with is Iran’s position towards Islamic State, or Isis. Some commentators would have you believe that Iran and Isis, as so-called Muslim fundamentalists or Islamists, have something in common, or that Iran’s Islamic Revolution had something to do with the origins of Islamic State.

That is wholly misleading. The extreme Wahhabi/Salafi form of Sunni Islam that underpins Islamic State regards Shia Iranians – and, indeed, all Shia Muslims – as heretics and apostates. This hostility is not somehow theoretical or theologically abstract: it is visceral, bitter and deep. It inspires frequent suicide bombings of Shia mosques and other targets in Iraq, Pakistan, Afghanistan and (more recently) Saudi Arabia. It is a major threat to Iran and to all Shia Muslims – a greater threat to them than the Isis threat to us, because they are geographically closer. The Iranians are supporting the fight against Isis in Syria and Iraq in self-defence and supporting the self-defence of those they are sympathetic to in those countries (the Iranians back the Alawite Assads in Syria because of their long-standing alliance but also for sectarian reasons). They are not acting, as the Saudis and some other Gulf Arabs would have us believe, because they have hegemonic ambitions in the region. That view arises from the insecurity and paranoia of the ruling elites in those states and their dislike of Shia Muslims.

The Iranian regime has many faults. We may deplore the repressive policies of the regime internally, its treatment of women and the unacceptably high level of executions there. But on most of those points, there are others in the region that are worse; and in our thinking about what to do in Syria, Iraq and the region more widely, we have to consider Iran’s record as a force for stability or instability. In both Iraq and Afghanistan, the Iranians helped to establish the proto-democratic governments we backed and, like us, have consistently supported them since, despite their weaknesses and failings. With the exception of its policy towards Israel, Iran has acted to favour stability elsewhere in the region, too. (Recent reports suggest that the Iranians have stopped funding Hamas.) Considering the actions of the Saudis towards Shias in Bahrain and Yemen, the Iranians have responded with restraint.

Iran’s acceptance of greater Russian involvement in Syria has to be seen in the context of the wider instability in the Middle East. Again, we should not misjudge it. It seems that the latest, more intensive Russian intervention came at a point when the Assad regime was coming close to collapse. The Iranians were therefore bound to welcome the intervention; but the history of relations between Iran and Russia is not a happy one and a greater Russian military presence in the Iranians’ near abroad must be making some of them uneasy. When Russian ships launched cruise missiles from the Caspian Sea that tracked across Iranian territory on their way to targets in Syria (announcing at the time that this territory was “unoccupied”), “uneasy” was probably an inadequate word.

After the settlement of the Iranian nuclear question in July (when Iran agreed to limit its nuclear programme in return for the lifting of economic sanctions), hopes for further immediate co-operation between Iran and the West have been disappointed – in particular by the apparent ban of the supreme leader, Ali Khamenei, on bilateral discussions with the US. Nonetheless, there have been discussions, notably in the margins of the recent multilateral talks on Syria.

Just as there was opposition to the nuclear deal within the US, there was strong opposition in Iran. Khamenei’s ban is best understood as reassurance to those hardliners that, apart from the nuclear deal, it will be business as usual.

The nuclear deal is a major event in Iran’s foreign policy but if the Iranians are cautious in developing their relationship with the West, that may be no bad thing. The multi­lateral talks on Syria could be a good place for that to begin – those talks are, in any case, the best hope available for a solution to the carnage in that country. There are models for that in what was done recently in Somalia; one fruitful avenue to explore for the Middle East as a whole could be a multi­lateral negotiation culminating in a treaty guaranteed by outside powers, along the lines of the Westphalia Treaty that brought the Thirty Years War to an end in Germany in the mid-17th century.

Lurking in the background to all this, however, and behind the shocking massacres in Paris on 13 November, is our queasy position towards Isis and the troubles of the Middle East. Some Iranians believe that western countries secretly support Isis. That is wrong, of course – it is a view based on conspiracy theories and misleading propaganda – but not as wrong as we might like to think.

Since 1979, when the Saudi royal family got a scare from religious radicals briefly occupying the sacred precincts in Mecca, it has appeased extreme Wahhabi clergy within Saudi Arabia and has supported the application of their doctrines within and without the country. Outside Saudi Arabia, it has funded mosques preaching Wahhabism throughout the Islamic world, to the point that their brand of Sunni Islam is now becoming dominant in many communities where previously it was quite alien, symbolised by the practice of those British Pakistanis who have begun to adopt dress codes from the Arabian Peninsula, such as the wearing of the niqab.

Al-Qaeda, Isis and their sympathisers are the result of those 30 years of preaching hatred (along with other contributory factors such as the collapse into civil war in countries such as Iraq and Syria and the alienation of young men of immigrant origin in western countries). Isis does no more than put into practice the doctrines of puritanical intolerance advocated by Saudi Wahhabism. Our too-uncritical support for Saudi Arabia puts us in a shameful position.

The debate over whether or not to send RAF warplanes to bomb Isis positions in Syria is secondary to the need for the bombing to be done in close, effective support of ground forces. We may have to swallow our misgivings and accept that we bomb in support of Iran’s troops, or Assad’s, in addition to those of the Kurds or others.

We also urgently need to re-examine our relations with the Saudis and the other Gulf Arab States that have supported and encouraged the spread of extreme Wahhabism. The Saudis have belatedly realised that Isis is as much a threat to them as to everyone else (it may actually be more of a threat to Saudi Arabia because the jihadis’ dearest wish is to establish their caliphate in Mecca and Medina).

Yet that is not enough. We need to make clear that our continued friendship towards the Saudis cannot simply be bought with the weapons we sell them but has to be conditional upon taking a more responsible attitude in their religious policies – not so much for human rights reasons, as Jeremy Corbyn and others have suggested (although those reasons have their place) but for our security and for the stability of the Middle East region.

If that preaching of hatred is not stopped – as the preaching of the Catholic Counter-Reformation eventually came to an end – then even if we, the Iranians, Russians and others succeed in defeating Isis, we will only find ourselves confronted in a few years by yet another generation of murderous jihadis, recruiting from another bunch of foolish, ignorant and disaffected young men, just as Isis followed on from al-Qaeda

Michael Axworthy is senior lecturer at the Institute of Arab and Islamic Studies at the University of Exeter and the author of “Revolutionary Iran”

This article first appeared in the 26 November 2015 issue of the New Statesman, Terror vs the State