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China’s Paid Trolls: Meet the 50-Cent Party

The Chinese government hires people to distort or deflect conversations on the web. Ai Weiwei persuades an “online commentator” to tell all.

In February 2011, Ai Weiwei tweeted that he would like to conduct an interview with an “online commentator”. Commentators are hired by the Chinese government or the Communist Party of China to post comments favourable towards party policies and to shape public opinion on internet message boards and forums. The commentators are known as the 50-Cent Party, as they are said to be paid 50 cents for every post that steers a discussion away from anti-party content or that advances the Communist Party line.

Below is the transcript of Ai’s interview with an online commentator. As requested, an iPad was given as compensation for the interview. To protect the interviewee, relevant personal information has been concealed in this script.

Question: What’s your name, age, city of residence and online username?

Answer: I cannot make my name public. I’m 26. I have too many usernames. If I want to use one, I just register it. I won’t mention them here.

What do you call the work you do now?

It doesn’t matter what you call it: online commentator, public opinion guide, or even “the 50-Cent Party” that everyone’s heard of.

What is your level of education and work experience? How did you begin the work of guiding public opinion?

I graduated from university and studied media. I once worked for a TV channel, then in online media. I’ve always been in the news media industry, for four or five years now.Over a year ago, a friend asked me if I wanted to be an online commentator, to earn some extra money. I said I’d give it a try. Later, I discovered it was very easy.

When and from where will you receive directives for work?

Almost every morning at 9am I receive an email from my superiors – the internet publicity office of the local government – telling me about the news we’re to comment on for the day. Sometimes it specifies the website to comment on, but most of the time it’s not limited to certain websites: you just find relevant news and comment on it.

Can you describe your work in detail?

The process has three steps – receive task, search for topic, post comments to guide public opinion. Receiving a task mainly involves ensuring you open your email box every day. Usually after an event has happened, or even before the news has come out, we’ll receive an email telling us what the event is, then instructions on which direction to guide the netizens’ thoughts, to blur their focus, or to fan their enthusiasm for certain ideas. After we’ve found the relevant articles or news on a website, according to the overall direction given by our superiors we start to write articles, post or reply to comments. This requires a lot of skill. You can’t write in a very official manner, you must conceal your identity, write articles in many dif­ferent styles, sometimes even have a dialogue with yourself, argue, debate. In sum, you want to create illusions to attract the attention and comments of netizens.

In a forum, there are three roles for you to play: the leader, the follower, the onlooker or unsuspecting member of the public. The leader is the relatively authoritative speaker, who usually appears after a controversy and speaks with powerful evidence. The public usually finds such users very convincing. There are two opposing groups of followers. The role they play is to continuously debate, argue, or even swear on the forum. This will attract attention from observers. At the end of the argument, the leader appears, brings out some powerful evidence, makes public opinion align with him and the objective is achieved. The third type is the onlookers, the netizens. They are our true target “clients”. We influence the third group mainly through role-playing between the other two kinds of identity. You could say we’re like directors, influencing the audience through our own writing, directing and acting. Sometimes I feel like I have a split personality.

Regarding the three roles that you play, is that a common tactic? Or are there other ways?

There are too many ways. It’s kind of psychological. Netizens nowadays are more thoughtful than before. We have many ways. You can make a bad thing sound even worse, make an elaborate account, and make people think it’s nonsense when they see it. In fact, it’s like two negatives make a positive. When it’s reached a certain degree of mediocrity, they’ll think it might not be all that bad.

What is the guiding principle of your work?

The principle is to understand the guiding thought of superiors, the direction of public opinion desired, then to start your own work.

Can you reveal the content of a “task” email?

For example, “Don’t spread rumours, don’t believe in rumours”, or “Influence public understanding of X event”, “Promote the correct direction of public opinion on XXXX”, “Explain and clarify XX event; avoid the appearance of untrue or illegal remarks”, “For the detrimental social effect created by the recent XX event, focus on guiding the thoughts of netizens in the correct direction of XXXX”.

What are the categories of information that you usually receive?

They are mainly local events. They cover over 60 to 70 per cent of local instructions – for example, people who are filing complaints or petitioning.

For countrywide events, such as the Jasmine Revolution [the pro-democracy protests that took place across the country in 2011], do you get involved?

For popular online events like the Jasmine Revolution, we have never received a related task. I also thought it was quite strange. Perhaps we aren’t senior enough.

Can you tell us the content of the commentary you usually write?

The netizens are used to seeing unskilled comments that simply say the government is great or so and so is a traitor. They know what is behind it at a glance. The principle I observe is: don’t directly praise the government or criticise negative news. Moreover, the tone of speech, identity and stance of speech must look as if it’s an unsuspecting member of public; only then can it resonate with netizens. To sum up, you want to guide netizens obliquely and let them change their focus without realising it.

Can you go off the topic?

Of course you can go off the topic. When transferring the attention of netizens and

blurring the public focus, going off the topic is very effective. For example, during the census, everyone will be talking about its truthfulness or necessity; then I’ll post jokes that appeared in the census. Or, in other instances, I would publish adverts to take up space on political news reports.

Can you tell us a specific, typical process of “guiding public opinion”?

For example, each time the oil price is about to go up, we’ll receive a notification to “stabilise the emotions of netizens and divert public attention”. The next day, when news of the rise comes out, netizens will definitely be condemning the state, CNPC and Sinopec. At this point, I register an ID and post a comment: “Rise, rise however you want, I don’t care. Best if it rises to 50 yuan per litre: it serves you right if you’re too poor to drive. Only those with money should be allowed to drive on the roads . . .”

This sounds like I’m inviting attacks but the aim is to anger netizens and divert the anger and attention on oil prices to me. I would then change my identity several times and start to condemn myself. This will attract more attention. After many people have seen it, they start to attack me directly. Slowly, the content of the whole page has also changed from oil price to what I’ve said. It is very effective.

What’s your area of work? Which websites do you comment on? Which netizens do you target?

There’s no limit on which websites I visit. I mainly deal with local websites, or work on Tencent. There are too many commentators on Sohu, Sina, etc. As far as I know, these websites have dedicated internal departments for commenting.

Can you tell which online comments are by online commentators?

Because I do this, I can tell at a glance that about 10 to 20 per cent out of the tens of thousands of comments posted on a forum are made by online commentators.

Will you debate with other people online? What sorts of conflicts do you have? How do you control and disperse emotion?

Most of the time we’re debating with ourselves. I usually never debate with netizens and I’ll never say I’ve been angered by a netizen or an event. You could say that usually when I’m working, I stay rational.

When the government says, “Don’t believe in rumours, don’t spread rumours,” it achieves the opposite effect. For example, when Sars and the melamine in milk case broke out, people tended to choose not to trust the government when faced with the choices of “Don’t trust rumours” and “Don’t trust the government”.

I think this country and government have got into a rather embarrassing situation. No matter what happens – for example, if a person commits a crime, or there’s a traffic accident – as long as it’s a bad event and it’s publicised online, there will be people who condemn the government. I think this is very strange.

This is inevitable, because the government encompasses all. When all honour is attributed to you, all mistakes are also attributed to you. Apart from targeted events, are individuals targeted? Would there be this kind of directive?

There should be. I think for the Dalai Lama, there must be guidance throughout the country. All people in China hate the Dalai Lama and Falun Gong somewhat. According to my understanding, the government has truly gone a bit over the top. Before I got involved in this circle, I didn’t know anything. So I believe that wherever public opinion has been controlled relatively well, there will always have been commentators involved.

How do your superiors inspect and assess your work?

The superiors will arrange dedicated auditors who do random checks according to the links we provide. Auditors usually don’t assess, because they always make work requirements very clear. We just have to do as they say and there won’t be any mistakes.

How is your compensation decided?

It’s calculated on a monthly basis, according to quantity and quality. It’s basically calculated at 50 yuan per 100 comments. When there’s an unexpected event, the compensation might be higher. If you work together to guide public opinion on a hot topic and several dozen people are posting, the compensation for those days counts for more. Basically, the compensation is very low. I work part-time. On average, the monthly pay is about 500-600 yuan. There are people who work full-time on this. It’s possible they could earn thousands of yuan a month.

Do you like your work?

I wouldn’t say I like it or hate it. It’s just a bit more to do each day. A bit more pocket money each month, that’s all.

What’s the biggest difficulty in the work?

Perhaps it’s that you have to guess the psychology of netizens. You have to learn a lot of writing skills. You have to know how to imitate another person’s writing style. You need to understand how to gain the trust of the public and influence their thoughts.

Why can’t you reveal your identity? Why do you think it’s sensitive?

Do you want me to lose my job? Whatever form or name we use to post on any forums or blogs is absolutely confidential. We can’t reveal our identity, and I definitely wouldn’t reveal that I’m a professional online commentator.

If we do, what would be the purpose of our existence? Exposure would affect not just me, it would create an even greater negative effect on our “superiors”.

What do you mean by “superiors”?

Our superior leaders – above that should be the propaganda department.

Is your identity known to your family? Your friends?

No. I haven’t revealed it to my family or friends. If people knew I was doing this, it might have a negative effect on my reputation.

You say: “If I reveal inside information, without exaggeration this could lead to fatality.” Do you think that the consequence would be so serious?

With my identity, I’m involved in the media and also the internet. If I really reveal my identity or let something slip, it could have an incalculable effect on me.

If you say you want to quit, will there be resistance? Are there any strings attached?

Not at all. This industry is already very transparent. For me, it’s just a part-time job. It’s like any other job. It’s not as dark as you think.

How many hours do you go online each day and on which sites? Do you rest at the weekend?

I go online for six to eight hours nearly every day. I’m mainly active on our local BBS and some large mainstream internet media and microblogs. I don’t work over weekends, but I’ll sign in to my email account and see if there’s any important instruction.

In daily life, will you still be thinking about your online work?

Now and then. For example, when I see a piece of news, I’ll think about which direction the superiors will request it to be guided in and how I would go about it. It’s a bit of an occupational hazard.

Do you watch CCTV News and read the People’s Daily?

I usually follow all the news, particularly the local news. But I generally don’t watch CCTV News, because it’s too much about harmony.

Do you go on Twitter? Who do you follow?

Yes. I follow a few interesting people, including Ai Weiwei. But I don’t speak on Twitter, just read and learn.

How big a role do you think this industry plays in guiding public opinion in China?

Truthfully speaking, I think the role is quite big. The majority of netizens in China are actually very stupid. Sometimes, if you don’t guide them, they really will believe in rumours.

Because their information is limited to begin with. So, with limited information, it’s very difficult for them to express a political view.

I think they can be incited very easily. I can control them very easily. Depending on how I want them to be, I use a little bit of thought and that’s enough. It’s very easy. So I think the effect should be quite significant.

Do you think the government has the right to guide public opinion?

Personally, I think absolutely not. But in China, the government absolutely must interfere and guide public opinion. The majority of Chinese netizens are incited too easily, don’t think for themselves and are deceived and incited too easily by false news.

Do you have to believe in the viewpoints you express? Are you concerned about politics and the future?

I don’t have to believe in them. Sometimes you know well that what you say is false or untrue. But you still have to say it, because it’s your job. I’m not too concerned about Chinese politics. There’s nothing to be concerned about in Chinese politics.


This article first appeared in the 22 October 2012 issue of the New Statesman, Ai Weiwei guest-edit

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When it comes to responding to Islamic State, there is no middle ground

If Britain has a declared interest in curtailing Islamic State and stabilising Syria, it is neither honourable nor viable to let others intervene on our behalf.

Even before the brutal terrorist attacks in Paris, British foreign policy was approaching a crossroads. Now it is time, in the words of Barack Obama, addressing his fellow leaders at the G20 Summit in Turkey on 16 November, “to step up with the resources that this fight demands”, or stand down.

The jihadist threat metastasises, and international order continues to unravel at an alarming rate. A Russian civilian charter plane is blown out of the sky over the Sinai Peninsula in Egypt, killing 224 people, most of them returning from holiday, and the various offshoots of Islamic State bare their teeth in a succession of brutal attacks in France, Lebanon, Tunisia, Turkey and further afield. Our enemies are emboldened and our friends want to know to what extent we stand with them. The UK can no longer afford to postpone decisions that it has evaded since the Commons vote of August 2013, in which the government was defeated over the question of joining US-led air strikes against President Bashar al-Assad’s regime following a chemical weapons attack on Syrian civilians. MPs’ continued introspection is on the verge of becoming both irresponsible and morally questionable. There is no fence left to sit on.

On Sunday night, two days after the Paris attacks, the French – with US support – launched a series of bombing raids against Islamic State targets in Raqqa. With much more to come, the choice facing this country may not be easier but it is certainly clearer. Britain must determine whether it wants to be a viable and genuine partner in the fight against Islamic State, and in the long-term efforts to bring an end to the assorted evils of the Syrian civil war; or whether we are content to sit on the sidelines and cheer on former team-mates without getting our knees dirty. We can join our two most important allies – France and the United States, at the head of a coalition involving a number of Arab and other European states – in confronting a threat that potentially is as grave to us as it is to France, and certainly more dangerous than it is to the US. Alternatively, we can gamble that others will do the work for us, keep our borders tighter than ever, double down on surveillance (because that will certainly be one of the prices to pay) and hope that the Channel and the security services keep us comparatively safe. There is no fantasy middle ground, where we can shirk our share of the burden on the security front while leading the rest of the world in some sort of diplomatic breakthrough in Syria; or win a reprieve from the jihadists for staying out of Syria (yet hit them in Iraq), through our benevolence in opening the door to tens of thousands of refugees, or by distancing ourselves from the ills of Western foreign policy.

That the international community – or what is left of it – has not got its act together on Syria over the past three years has afforded Britain some space to indulge its scruples. Nonetheless, even before the Paris attacks, the matter was coming to the boil again. A vote on the expansion of air operations against Islamic State has been mooted since the start of this year, but was put on the back burner because of the May general election. The government has treated parliament with caution since its much-discussed defeat in the House in summer 2013. The existing policy – of supporting coalition air strikes against Islamic State in Iraq but not Syria – is itself an outgrowth of an awkward compromise between David Cameron and Ed Miliband, an attempt to reverse some of the damage done by the 2013 vote in parliament.

The Conservatives have waited to see where the ground lies in a Jeremy Corbyn-led Labour Party before attempting to take the issue back before the Commons. Labour pleaded for more time when Corbyn was elected, but there is no sign that the Labour leader is willing to shift in his hostility to any form of intervention. More significantly, he has now ruled out Labour holding a free vote on the matter.

If anything, the coalition of Little Englanders, anti-interventionists and anti-Americans in the House of Commons seems to have dug its trenches deeper. This leaves the Prime Minister with few options. One is to use the Royal Prerogative to announce that an ally has been attacked, and that we will stand with her in joining attacks against Islamic State in Syria. The moment for this has probably already passed, though the prerogative might still be invoked if Isis scores a direct hit against the UK. Yet even then, there would be problems with this line. A striking aspect of the killing of 30 Britons in the June attacks in Sousse, Tunisia, is just how little domestic political impact it seems to have made.

Another option for Cameron is to try to make one final effort to win a parliamentary majority, but this is something that Tory whips are not confident of achieving. The most likely scenario is that he will be forced to accept a further loss of the UK’s leverage and its standing among allies. Co-operation will certainly come on the intelligence front but this is nothing new. Meanwhile, the government will be forced to dress up its position in as much grand diplomatic verbiage as possible, to obfuscate the reality of the UK’s diminishing influence.

Already, speaking at the G20 Summit, the Prime Minister emphasised the need to show MPs a “whole plan for the future of Syria, the future of the region, because it is perfectly right to say that a few extra bombs and missiles won’t transform the situation”. In principle, it is hard to argue with this. But no such plan will emerge in the short term. The insistence that Assad must go may be right but it is the equivalent of ordering the bill at a restaurant before you have taken your seat. In practice, it means subcontracting out British national security to allies (such as the US, France and Australia) who are growing tired of our inability to pull our weight, and false friends or enemies (such as Russia and Iran), who have their own interests in Syria which do not necessarily converge with our own.

One feature of the 2013 Syria vote was the government’s failure to do the required groundwork in building a parliamentary consensus. Whips have spent the summer scouting the ground but to no avail. “The Labour Party is a different organisation to that which we faced before the summer,” Philip Hammond, the Foreign Secretary, has said. It is ironic, then, that the Prime Minister has faced strongest criticism from the Labour benches. “Everyone wants to see nations planning for increased stability in the region beyond the military defeat of the extremists,” says John Woodcock, the chairman of the Parliamentary Labour Party defence committee, “but after two years of pussy-footing around, this just smacks of David Cameron playing for time when he should be showing leadership.”

The real story is not the distance between the two front benches but the divisions within both parties. There are as many as 30 Conservative MPs said to be willing to rebel if parliament is asked to vote for joining the coalition against Islamic State in Syria. It seems that the scale of the Paris attacks has not changed their position. A larger split in the Labour ranks also seems likely. Even before Paris, there were rumoured to be roughly 50 MPs ready to defy their leader on this question.


At first, in the wake of last week’s attacks, it seemed as if the Prime Minister might force the issue. To this end, he began the G20 in Turkey with a bilateral meeting with President Putin. His carefully chosen words before and after that discussion, in which he was much more emollient about Moscow’s role, showed the extent to which he was prepared to adapt to the changing situation. Cameron hoped that if he could show progress in building an international coalition on the diplomatic front, that might just give him enough to get over the line in a parliamentary vote.

This new approach has not had the desired effect. At the time of writing, the government believes it is too risky to call another vote in the short term. It calculates another defeat would hugely diminish Britain’s standing in the world. In truth, the government was already swimming upstream. On 29 October, the Conservative-
dominated Commons foreign affairs select committee, chaired by Crispin Blunt, released a report on the extension of British military operations into Syria, in anticipation of government bringing forward a parliamentary vote on the question. The report recommended that Britain should avoid further involvement unless a series of questions could be answered about exit strategy and long-term goals. The bar was set deliberately high, to guard against any further involvement (even the limited option of joining the existing coalition undertaking air strikes against IS in Syria).

The most flimsy of the five objections to further intervention in the report was that it will somehow diminish the UK’s leverage as an impartial arbiter and potential peacemaker. This is based on an absurd overestimation of the UK as some sort of soft-power saviour, valued by all parties for its impartiality in Middle Eastern affairs. Britain cannot hope to have any influence on policy if it is always last to sign up while others put their lives on the line. As so often in the past, what masquerades as tough-minded “realpolitik” is nothing of the sort. It is just another post-facto rationale for inaction.

Although it is sometimes said that Britain has yet to recover from the consequences of the invasion of Iraq, the committee report had a retro, 1990s feel. Many of the objections raised to burden-sharing in Syria were the same as those raised against humanitarian intervention in the Balkans two decades ago, when Blunt was working as special adviser to Michael Rifkind as defence and foreign secretary, and the UK was at the forefront of non-intervention. Likewise, two of the committee’s Labour members, Ann Clwyd and Mike Gapes, were veterans of the other side of that debate, and strong supporters of the Nato intervention in Kosovo in 1999. They expressed their dissent from the report’s conclusions but were voted down by their Conservative and SNP fellow committee members. “Non-intervention also has consequences,” said Gapes when he broke rank. “We should not be washing our hands and saying, ‘It’s too difficult.’”

Polling figures have shown majority public support for air strikes against IS since the spate of gruesome public executions that began last year, but nothing seems to change the calculus of the rump of anti-interventionist MPs.

All this promises an uncertain future for British foreign policy. On 6 November, the Defence Secretary, Michael Fallon, suggested that the UK’s existing position, of joining the coalition in Iraq but stopping at the borders of Syria, is “morally indefensible”. The killing of Mohammed Emwazi, aka “Jihadi John”, by a US predator drone on 12 November demonstrates what he meant. Emwazi was a Briton who was responsible for the beheading of British and American citizens, as well as countless Syrians. While the UK government was closely involved in that operation – and has previously used the justification of “self-defence” to “take out” targets in Syria – such are the restrictions placed upon it that we are forced to ask our allies to conduct potentially lethal operations (which are in our core national interests) on our behalf. The very act of “self-defence” is subcontracted out once again.

How long can this last when Islamic State poses a much greater threat to the UK than it does to the US? There is an issue of responsibility, too, with hundreds of British citizens fighting for and with Islamic State who clearly pose a grave danger to other states.


The very notion that Britain should play an expansive international role is under attack from a pincer movement from both the left and the right. There are two forms of “Little Englanderism” that have made a resurgence in recent years. On the left, this is apparent in the outgrowth of a world-view that sees no role for the military, and holds that the UK is more often than not on the wrong side in matters of international security, whether its opponent is Russia, Iran, the IRA or Islamic State. The second, and arguably just as influential, is the Little Englanderism of the right, which encompasses a rump of Tory backbenchers and Ukip. This is a form of neo-mercantilism, a foreign policy based on trade deals and the free movement of goods that regards multilateralism, international institutions and any foreign military intervention with great suspicion, as a costly distraction from the business of filling our pockets.

The time is ripe for long-term, hard-headed and unsentimental thinking about Britain’s global role. The country is not served well by the impression of British “decline” and “retreat” that has gained ground in recent times; and it is no safer for it, either. Given how quickly the security and foreign policy environment is changing, the publication of the Strategic Defence and Security Review in the coming week, alongside an update of the National Security Strategy, is likely to raise more questions than it answers. The officials responsible for its drafting do not have an easy brief, and news forecasting is a thankless task. Strategic vision and leadership must come from our elected politicians.

For all the talk of British decline, we are still one of the five wealthiest nations in the world. What we do matters, particularly at moments when our friends are under attack. However, until a new broad consensus emerges between the mainstream Labour and Conservative positions on foreign policy, the Little England coalition will continue to have the casting vote.

Syria continues to bleed profusely and the blood seeps deeper into different countries. There will be no political solution to the civil war there for the foreseeable future; to pretend that there is a hidden diplomatic solution is to wish to turn the clock back to 2011, when that might have been possible. Nor is the security situation any easier to deal with. A few hours before the attacks in Paris began, President Obama gave an interview in which he argued that he had successfully “contained” Islamic State. For the wider Middle East and Europe, that is simply not the case. Now, France will escalate its campaign, and the US will do more. Russia already has troops on the ground and will most likely send reinforcements.

The war in Syria is becoming more complicated and even more dangerous. The best that can be hoped for is that the Syrian ulcer can be cauterised. This will be achieved through the blunting of Islamic State, simultaneous pressure on Assad, and the creation of more safe places for Syrians. All roads are littered with difficulties and dangers. Yet, in the face of this ugly reality, is Britain to signal its intention to do less as every other major actor – friend and foe alike – does more? If we have a declared national interest in curtailing Islamic State and stabilising Syria – both because of the growing terrorist threat and because of the huge flow of refugees – then it is neither honourable nor viable to let others take care of it on our behalf.

John Bew is an NS contributing writer. His new book, “Realpolitik: a History”, is newly published by Oxford University Press

This article first appeared in the 19 November 2015 issue of the New Statesman, The age of terror