David Cameron addresses business people at the CBI dinner on August 28, 2014 in Glasgow. Photograph: Getty Images.
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Will Cameron's "effing Tories" remark help or hurt the No side?

The PM told Scots that the referendum was not about giving "the effing Tories" a kick. 

Last week, in an attempt to stop the tribal anti-Toryism in Scotland pushing voters towards the Yes camp, Scottish Conservative leader Ruth Davidson declared that it was not "likely" that her party would win the general election. Today, in his speech in Edinburgh, David Cameron went even further and told Scots that they would have other opportunities to give "the effing Tories" a kick. 

He said

Sometimes, because it's an election, because it’s a ballot, I think people can feel it's a bit like a general election. That you make a decision and five years later you can make another decision. If you're fed up with the effing Tories give them a kick, and then maybe we'll think again. This is totally different. This is a decision about, not the next five years, but the next century.

It is a mark of Cameron's desperation that he is prepared to so explicitly acknowledge his party's toxic brand, but will it help or hinder the No campaign? The PM's words could remind voters of precisely the point he made: that the referendum is not a judgement on one government, but on a 307-year-old Union.

Alternatively, they could be seen as profoundly patronising (many Yes supporters want to kick Westminster, not just the Tories) and another sign of panic. Cameron's comments will also surely be clipped by the nationalists to make it appear that he simply declared: "If you're fed up with the effing Tories give them a kick". The obvious rejoinder is that Scotland has regularly kicked the Tories but has still had to endure years of Conservative government.

Yet at this desperately late stage, the PM is probably right that the biggest risk is not to take any. 

George Eaton is political editor of the New Statesman.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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