PMQs review: Miliband traps Cameron over "money is no object"

The PM's loose rhetoric handed Miliband a win as he challenged plans to make 550 Environment Agency Staff redundant.

As I predicted he would, Ed Miliband used PMQs to zero in on the contradiction between David Cameron's declaration yesterday that "money is no object" in providing flood relief and Patrick McLoughlin's warning earlier today that there is no "blank cheque". If money is no object, he asked Cameron, will he reconsider the government's plan to make 550 Environment Agency flood staff redundant?

After his loose rhetoric yesterday, the PM was left desperately trying to wriggle out of his commitment. He repeated his pledge to introduce a grant for all affected homeowners and businesses, a £10m fund to help farmers, and to defer tax payments for businesses, with 100 per cent business rate relief. But on the fate of the Environment Agency staff he remained mute. As Miliband reminded him of "what sounded like a grand promise", Cameron was forced to try and change the subject to Labour's spending plans and to the governent's success in reducing the benefit. Since it had managed the budget well, he said, there was no need for "people to worry about penny pinching". But penny pinching is exactly the impression given by his decision to proceed with staff redundancies.

Cameron eventually resorted to the age-old cry of a PM in trouble: the opposition leader was seeking to "divide the House when we should be coming together for the nation". But Miliband's calm and reasoned tone means this charge is unlikely to stick. In what is always difficult territory for an opposition leader, he came out on top. After the session had ended, No. 10 briefed that there would be no new money made available and that any extra funding would come from contigency budgets, a clear reversal of Cameron's pledge yesterday.

The other significant moment came when Cameron was pressed by Labour's Cathy Jamieson on whether he could help Danny Alexander, who has said that the 45p tax rate will be scrapped over his "dead body", by ruling out any further tax cuts for top earners ("or should the Chief Secretary up his life insurance?" she added). Cameron, sounding more sceptical than before, emphasised that his overriding "priority" was to cut taxes for low and middle earners, but still refused to rule out cutting the top rate again. For Labour, such answers are a political gift. For the Tories, however, the significance of Cameron's answer was his reference to "middle" earners, which they view (perhaps wrongly) as a hint that relief could be offered to those who have been sucked into the 40p tax band by fiscal drag.

Finally, after disastrously fielding an all-male frontbench last week and handing Miliband his strongest PMQs victory for months, the Tories went to predictably great lengths to avoid repeating this error, with seven women on the frontbench and a total of 14 in view of the cameras. If the Tories continue to ensure greater gender parity in future weeks, Miliband may well have done them a favour.

George Eaton is political editor of the New Statesman.

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.