Cameron's tweeting of the G8's luxury menu shows his blind spot

The Prime Minister's decision to advertise the lavish dinner enjoyed by the leaders is the quickest way of reminding everyone that we're not "all in this together".

As polls regularly attest, one of the biggest obstacles to a Conservative victory at the next election is the perception that the party is both of the rich and for the rich. One recent survey found that 64 per cent believe that "the Conservative Party looks after the interests of the rich, not ordinary people", while Labour enjoys a 17-point lead over the Tories as the party most likely to treat people fairly.

So it is unclear why David Cameron thought it wise to tweet the luxury menu enjoyed by the G8 leaders last night. No one would expect the leaders to dine on gruel and water, but Cameron's decision to advertise their lavish reception, before breezily remarking, "I'll chair a discussion on tax, trade, transparency and Syria", shows a remarkable lack of tact. It reminds everyone, in just eight words, that "we're not all in this together" and provokes exactly the kind of questions he should seek to avoid: "how many food banks have you visited recently?" Neither Tony Blair, with his finely-honed political antennae, nor Gordon Brown, with his hairshirt Presbyterianism, would ever have committed such a faux pas. 

Cameron's tweet is a good example of what Conservative MP Sarah Wollaston recently described to me as "a kind of blindness". Referring to the social narrowness of his inner circle, she said: "it's a kind of blindness to how this looks to other people and why it matters to other people . . . It’s not just the message, it’s the messenger. This is something that they obviously don’t see; they don’t see something that, to me, seems pretty obvious."

Similarly, Cameron, having enjoyed a fine (and taxpayer-funded?) meal, sees nothing wrong with sharing this fact with an austerity-scarred public. If the Tories are ever to win again, their next leader will need to be someone who does. 

David Cameron welcomes Barack Obama during the official arrivals for the start of the G8 Summit at the Lough Erne resort near Enniskillen in Northern Ireland. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.