The Tories win an EU poll bounce but Labour shouldn't panic

Labour's lead falls to just six points after Cameron's EU referendum pledge but returning UKIP supporters aren't enough to transform Tory fortunes.

Just like his EU "veto" in December 2011, David Cameron's promise of a referendum on UK membership has won the Tories a poll bounce. A ComRes survey for tomorrow's Independent on Sunday and Sunday Mirror shows that Cameron's referendum pledge has boosted support for the Conservatives by five points and more than halved Labour's lead to six (although support for the latter is unchanged at 39 per cent). The rise in Tory support from 28 per cent last month to 33 per cent has come almost entirely at the expense of UKIP, which is down four points to 10 per cent. At the same time, the number of people agreeing that Cameron "is turning out to be a good Prime Minister" has risen by five points to 32 per cent, while the number disagreeing has fallen by six to 46 per cent, giving him a net approval rating of -14, his best score since June 2011.

The sudden surge in Tory support, albeit from an unusually low base of 28 per cent, will cause some discomfort in Labour circles and lead more to conclude that Ed Miliband has miscalculated by refusing to match Cameron's offer of a referendum. If the Tories are only six points behind in mid-term, who's to say they won't win the next election?

There are, however, at least two reasons why Labour shouldn't panic. First, just like the Tory poll bounce following the PM's EU "veto", the surge in support may prove to be only temporary. After a week of favourable coverage from the media (almost all of the fieldwork took place before the negative GDP figure was released), it would be unusual if the Tories' standing hadn't improved. One of Miliband's strengths is that he isn't swayed by short-term fluctuations in the polls and I expect this occasion will prove no exception.

Second, it was always likely that a large number of UKIP supporters would return to the Conservative fold before the next general election. Cameron's promise of a referendum may merely have accelerated the process. The biggest problem for the Tories remains that they are in retreat in those areas - the north, Scotland, Wales - that denied them a majority at the last election.

Finally, it's worth remembering that just six per cent of voters regard the EU as one of the most "important issues" facing Britain. The outcome of the next election will be determined by growth, jobs and public services - the issues that matter to most people. The promise of an EU referendum might have won the Tories back some support from UKIP but, on its own, it won't be enough to transform the party's fortunes.

Update: Part of the shift in support for the parties is attributable to a change in methodology by ComRes. At UK Polling Report, Anthony Wells calculates that without this the numbers would have been: Labour 37 (-2), Conservatives 32 (+4), Liberal Democrats 11 (+2), UKIP 13 (-1), so there would have been a slightly smaller increase in support for the Tories and a significantly smaller fall in support for UKIP.

YouGov's poll for the Sunday Times also shows an increase in support for the Tories, who are up two points to 35 per cent, their best rating in a YouGov survey this year. Labour are down two points to 41 per cent, with the Lib Dems up two to 12 per cent and UKIP down two to seven per cent.

A Survation poll for the Mail on Sunday has the Conservatives up two to 31 per cent, Labour unchanged on 38 per cent, the Lib Dems down one to 10 per cent and UKIP down two to 14 per cent.

David Cameron delivers his speech on the EU at Bloomberg's headquarters in London earlier this week. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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What David Hockney has to tell us about football

Why the sudden glut of blond footballers? A conversation I had with the artist back in 1966 gave me a clue. . .

In 1966, I went to interview David Hockney at a rather run-down flat in Bayswater, central London. He was 28 and had just won a gold medal at the Royal College of Art.

In his lavatory, I noticed a cut-out photograph from a newspaper of Denis Law scoring a goal. I asked if he was a football fan. He said no, he just liked Denis Law’s thighs.

The sub-editors cut that remark out of the story, to save any gossip or legal problems. In 1966 homosexual activity could still be an offence.

Hockney and a friend had recently been in the United States and had been watching an advert on TV that said “Blondes have more fun”. At two o’clock in the morning, slightly drunk, they both went out, bought some hair dye and became blond. Hockney decided to remain blond from then on, though he has naturally dark hair.

Is it true that blonds have more fun? Lionel Messi presumably thinks so, otherwise why has he greeted this brand-new season with that weird blond hair? We look at his face, his figure, his posture and we know it’s him – then we blink, thinking what the heck, does he realise some joker has been pouring stuff on his head?

He has always been such a staid, old-fashioned-looking lad, never messing around with his hair till now. Neymar, beside him, has gone even blonder, but somehow we expect it of him. He had foony hair even before he left Brazil.

Over here, blonds are popping up all over the shop. Most teams now have a born-again blondie. It must take a fortune for Marouane Fellaini of Man United to brighten up his hair, as he has so much. But it’s already fading. Cheapskate.

Mesut Özil of Arsenal held back, not going the full head, just bits of it, which I suspect is a clue to his wavering, hesitant personality. His colleague Aaron Ramsey has almost the full blond monty. Paul Pogba of Man United has a sort of blond streak, more like a marker pen than a makeover. His colleague Phil Jones has appeared blond, but he seems to have disappeared from the team sheet. Samir Nasri of Man City went startlingly blond, but is on loan to Seville, so we’re not able to enjoy his locks. And Didier Ndong of Sunderland is a striking blond, thanks to gallons of bleach.

Remember the Romanians in the 1998 World Cup? They suddenly appeared blond, every one of them. God, that was brilliant. One of my all-time best World Cup moments, and I was at Wembley in 1966.

So, why do they do it? Well, Hockney was right, in a sense. Not to have more fun – meaning more sex – because top footballers are more than well supplied, but because their normal working lives are on the whole devoid of fun.

They can’t stuff their faces with fast food, drink themselves stupid, stay up all night, take a few silly pills – which is what many of our healthy 25-year-old lads consider a reasonably fun evening. Nor can they spend all their millions on fun hols, such as skiing in the winter, a safari in the spring, or hang-gliding at the weekend. Prem players have to be so boringly sensible these days, or their foreign managers will be screaming at them in their funny foreign accents.

While not on the pitch, or training, which takes up only a few hours a day, the boredom is appalling, endlessly on planes or coaches or in some hotel that could be anywhere.

The only bright spot in the long days is to look in the mirror and think: “Hmm, I wonder what highlights would look like? I’ve done the beard and the tattoos. Now let’s go for blond. Wow, gorgeous.”

They influence each other, being simple souls, so when one dyes his hair, depending on where he is in the macho pecking order, others follow. They put in the day by looking at themselves. Harmless fun. Bless ’em.

But I expect all the faux blonds to have gone by Christmas. Along with Mourinho. I said that to myself the moment he arrived in Manchester, smirking away. Pep will see him off. OK then, let’s say Easter at the latest . . . 

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times