Lord Ashcroft is right to warn the Tories not to bang on about Europe

Just six per cent of voters regard the EU as one of the most "important issues" facing Britain.

In his first conference speech as Conservative leader, David Cameron memorably told his party to stop "banging on" about Europe. Lord Ashcroft, the former Conservative deputy chairman, billionaire party donor and prolific pollster, has just warned him to remember this injunction if he wants to win the next election (on which his hopes of a renegotiation, followed by a referendum, rest). 

In an article for ConservativeHome, the site he co-owns, Ashcroft writes: 

The principal benefit of our referendum policy is not that it gives our campaign a headline; it is that it allows us to put the issue to rest and move the conversation on to what the voters want to discuss. Europe is important and we have a clear view about it. That does not mean we should allow it to top our agenda, or look as though it does. Few things would please Ed Miliband more.

Tories must remember that we can only get what we want once we win an election. The more we talk about changing our relationship with Europe, the less likely it is to happen.

As so often, Ashcroft's analysis is spot-on. While voters share the Tories' euroscepticism, they do not share their obsession with the subject. Polling by Ipsos MORI (see above) regularly shows that fewer than 10 per cent of voters regard the EU as one of the most "important issues facing Britain". Its most recent survey found that, even after the media attention devoted to the subject in recent months, just two per cent of voters regard the EU as "the most important issue" facing the UK today and just four per cent regard it as another "important issue". 

Cameron knows and understands all of the above. One of the aims of his speech was to settle the debate, calm his restive backbenchers and move on. Whether his MPs allow him to do so remains to be seen. 

Former Conservative deputy chairman Lord Ashcroft warned the Tories that the more they talked about Europe the less likely they were to win the election. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Matt Cardy/Getty Images
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What did Jeremy Corbyn really say about Bin Laden?

He's been critiqued for calling Bin Laden's death a "tragedy". But what did Jeremy Corbyn really say?

Jeremy Corbyn is under fire for describing Bin Laden’s death as a “tragedy” in the Sun, but what did the Labour leadership frontrunner really say?

In remarks made to Press TV, the state-backed Iranian broadcaster, the Islington North MP said:

“This was an assassination attempt, and is yet another tragedy, upon a tragedy, upon a tragedy. The World Trade Center was a tragedy, the attack on Afghanistan was a tragedy, the war in Iraq was a tragedy. Tens of thousands of people have died.”

He also added that it was his preference that Osama Bin Laden be put on trial, a view shared by, among other people, Barack Obama and Boris Johnson.

Although Andy Burnham, one of Corbyn’s rivals for the leadership, will later today claim that “there is everything to play for” in the contest, with “tens of thousands still to vote”, the row is unlikely to harm Corbyn’s chances of becoming Labour leader. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.