Miliband v the Mail, Gordon Brown’s confessions and football’s endgame

The Mail gave Ed Miliband an opportunity to show that, far from being a calculating figure who knifed his brother, he is motivated by a profound love of “my Dad”.

When politicians are subjected to a personal but non-libellous attack in a newspaper, the usual practice is to ignore it. A response spreads the muck, bringing it to wider attention, and makes the politician seem thin-skinned and easily rattled. The editor and writers responsible will congratulate themselves. “That struck home,” they will say to each other, enjoying the free publicity.

By replying in the Daily Mail to an article that branded his father, Ralph, who died in 1994, as “The man who hated Britain”, Ed Miliband defied the rulebook. “It’s part of our job description as politicians to be criticised and attacked,” he acknowledged in a right of reply published on Tuesday 1 October. “. . . But my Dad is a different matter.” The result was predictable. On the same page as Miliband’s reply but with more dramatic presentation, the Mail republished an edited version of the offending piece by its long-serving hatchet-man Geoffrey Levy, with added italics and fresh slurs. It also published a leader, headlined “An evil legacy and why we won’t apologise”.

So why did Miliband do it? Why did he not treat the Mail’s characteristically mean and over-the-top attack with what Harold Wilson’s chancellor George Brown would call “a complete ignoral”, pointing out, if questioned about it, that the Mail supported Oswald Mosley’s Blackshirts in the 1930s? It’s the politics, stupid. Miliband’s leadership has been haunted by the public perception that he stabbed his brother, David, in the back. That is all a large section of the electorate knows about him. The memoirs of the former Labour spin doctor Damian McBride gave him a chance, with or without his know­ledge and connivance, to turn that around. According to McBride, Miliband stood for the leadership as an “ultimate tribute” to his father, whose “vision”, he feared, would be “traduced” by David’s Blairite opinions.

In the public mind, Miliband thinks, filial loyalty – to a D-Day hero – will trump the charges of fraternal disloyalty. The Mail gave him a further opportunity to show that, far from being the cold, calculating figure who knifed his brother, he is motivated by a profound love of “my Dad”. The paper that supports family values should approve.

Rusbridger of sighs

The Guardian’s online presence in the US is so strong that the New Yorker thinks it merits a 9,000-word essay. But with average daily print circulation now below 200,000, the prospects in London are gloomier. The Guardian’s editor, Alan Rusbridger, tells the New Yorker that he “can imagine” printing on certain days only and going completely paperless in five to ten years. I hear, though, that Andrew Miller, the paper’s chief exe­cutive, tells colleagues that it needs only 50,000 average daily sales to justify staying in print. That is 983 more than the Independent’s single-copy sales in August.

Ham-fisted

I tired of football many years ago and what happened to Neil Kinnock recently at Craven Cottage, where the home team was playing Cardiff, illustrates why. Watching with his grandchildren, Kinnock was ejected from his seat at “the home end” for celebrating a Cardiff goal. I once rang West Ham, a team supported by my two sons, requesting three tickets for a match against my home town, Leicester. I was asked which team we supported. I explained our divided family and asked for seats in a non-partisan section. No such thing, I was told, and given a stern lecture about how, if I sat in the West Ham section, I should not applaud if Leicester scored. As it happened, my team gave no reason to smile, though my faint squeak of anticipation when a shot went within 15 yards of West Ham’s goal drew several angry looks.

Always a frown, with Gordon Brown

The Confessions of Gordon Brown, which my wife and I saw at the Trafalgar Studios in London the other night, makes compelling theatre. Ian Grieve’s monologue gives an extraordinarily accurate impression of Brown, down to every twitch of the facial muscles. But what Grieve conveys most memorably, largely through eye contact with the audience, is how Brown’s commanding personality, allied to physical presence, can simultaneously attract and repel.

One understands why Brown had such devoted acolytes. One also understands why he was a disaster on television. No matter how large the screen, the medium is too insipid to contain large and complex personalities. Having Brown on a box in the living room was rather like having the Mona Lisa in the outside loo or listening to Mahler’s Symphony of a Thousand on an old transistor.

Stand up for teachers

From my friend in Barnsley, a retired teacher: “Why the fuss about politicians speaking without notes for an hour? I used to do it three or four times a day. But I never got a standing ovation.”

It wasn't only Ed who didn't take kindly to his father's character assassination in the Daily Mail. Image: Getty

Peter Wilby was editor of the Independent on Sunday from 1995 to 1996 and of the New Statesman from 1998 to 2005. He writes the weekly First Thoughts column for the NS.

This article first appeared in the 07 October 2013 issue of the New Statesman, The last days of Nelson Mandela

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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