Media 10 October 2013 Miliband v the Mail, Gordon Brown’s confessions and football’s endgame The Mail gave Ed Miliband an opportunity to show that, far from being a calculating figure who knifed his brother, he is motivated by a profound love of “my Dad”. Print HTML When politicians are subjected to a personal but non-libellous attack in a newspaper, the usual practice is to ignore it. A response spreads the muck, bringing it to wider attention, and makes the politician seem thin-skinned and easily rattled. The editor and writers responsible will congratulate themselves. “That struck home,” they will say to each other, enjoying the free publicity. By replying in the Daily Mail to an article that branded his father, Ralph, who died in 1994, as “The man who hated Britain”, Ed Miliband defied the rulebook. “It’s part of our job description as politicians to be criticised and attacked,” he acknowledged in a right of reply published on Tuesday 1 October. “. . . But my Dad is a different matter.” The result was predictable. On the same page as Miliband’s reply but with more dramatic presentation, the Mail republished an edited version of the offending piece by its long-serving hatchet-man Geoffrey Levy, with added italics and fresh slurs. It also published a leader, headlined “An evil legacy and why we won’t apologise”. So why did Miliband do it? Why did he not treat the Mail’s characteristically mean and over-the-top attack with what Harold Wilson’s chancellor George Brown would call “a complete ignoral”, pointing out, if questioned about it, that the Mail supported Oswald Mosley’s Blackshirts in the 1930s? It’s the politics, stupid. Miliband’s leadership has been haunted by the public perception that he stabbed his brother, David, in the back. That is all a large section of the electorate knows about him. The memoirs of the former Labour spin doctor Damian McBride gave him a chance, with or without his knowledge and connivance, to turn that around. According to McBride, Miliband stood for the leadership as an “ultimate tribute” to his father, whose “vision”, he feared, would be “traduced” by David’s Blairite opinions. In the public mind, Miliband thinks, filial loyalty – to a D-Day hero – will trump the charges of fraternal disloyalty. The Mail gave him a further opportunity to show that, far from being the cold, calculating figure who knifed his brother, he is motivated by a profound love of “my Dad”. The paper that supports family values should approve. Rusbridger of sighs The Guardian’s online presence in the US is so strong that the New Yorker thinks it merits a 9,000-word essay. But with average daily print circulation now below 200,000, the prospects in London are gloomier. The Guardian’s editor, Alan Rusbridger, tells the New Yorker that he “can imagine” printing on certain days only and going completely paperless in five to ten years. I hear, though, that Andrew Miller, the paper’s chief executive, tells colleagues that it needs only 50,000 average daily sales to justify staying in print. That is 983 more than the Independent’s single-copy sales in August. Ham-fisted I tired of football many years ago and what happened to Neil Kinnock recently at Craven Cottage, where the home team was playing Cardiff, illustrates why. Watching with his grandchildren, Kinnock was ejected from his seat at “the home end” for celebrating a Cardiff goal. I once rang West Ham, a team supported by my two sons, requesting three tickets for a match against my home town, Leicester. I was asked which team we supported. I explained our divided family and asked for seats in a non-partisan section. No such thing, I was told, and given a stern lecture about how, if I sat in the West Ham section, I should not applaud if Leicester scored. As it happened, my team gave no reason to smile, though my faint squeak of anticipation when a shot went within 15 yards of West Ham’s goal drew several angry looks. Always a frown, with Gordon Brown The Confessions of Gordon Brown, which my wife and I saw at the Trafalgar Studios in London the other night, makes compelling theatre. Ian Grieve’s monologue gives an extraordinarily accurate impression of Brown, down to every twitch of the facial muscles. But what Grieve conveys most memorably, largely through eye contact with the audience, is how Brown’s commanding personality, allied to physical presence, can simultaneously attract and repel. One understands why Brown had such devoted acolytes. One also understands why he was a disaster on television. No matter how large the screen, the medium is too insipid to contain large and complex personalities. Having Brown on a box in the living room was rather like having the Mona Lisa in the outside loo or listening to Mahler’s Symphony of a Thousand on an old transistor. Stand up for teachers From my friend in Barnsley, a retired teacher: “Why the fuss about politicians speaking without notes for an hour? I used to do it three or four times a day. But I never got a standing ovation.” › Starbucksdrakehands should be a warning to us all It wasn't only Ed who didn't take kindly to his father's character assassination in the Daily Mail. Image: Getty Peter Wilby was editor of the Independent on Sunday from 1995 to 1996 and of the New Statesman from 1998 to 2005. He writes the weekly First Thoughts column for the NS. Subscribe This article first appeared in the 07 October 2013 issue of the New Statesman, The last days of Nelson Mandela More Related articles Seumas Milne expected Guardian to endorse Jeremy Corbyn and felt "very let down" The writer who never met his deadlines - but would always swear blind he had Why doesn’t Google autocomplete “Conservatives are...”?