What were the biggest media myths of 2012?

From the Essex lion to the Liverpool Care Pathway, three contributors find the truth behind the media misreporting.

With the Leveson inquiry putting newspaper editors on their best behaviour, 2012 has naturally been a lean year for poorly supported sensational stories in our print media. Surprisingly, this hasn't left those of us who like excitement any worse off. The truth has been as exciting as any disturbing editors' fantasies we've seen in previous years.

We had an escaped lion in Essex. A lion! In Essex! With pictures and everything. They weren't even clumsily Photoshopped ones that appeared during last year's riots. Oh, hang on, they were.

Still, never mind. Pick up any issue of the Express and you'll find all sorts of gripping news about the weather or the EU banning pegs or something. Except the weather stories never match up with reality and the paper's often forgetting to print letters from EU spokespeople pointing out the Europe stories are, uh, not true.

But the most sensational news this year came from the Mail, in its 14-page expose of the quasi-masonic conspiracy surrounding the Leveson inquiry, sneaking a shadowy cabal of sinister figures right into the bosom of our democracy, like a knife into its very heart.

It's...oh sod it. I can't even keep up the pretence of this one being true even for the purposes of smartarsed sarcasm. The 16 November edition of the Daily Mail should be studied for generations as an example of how newspapers threw their weight around to silence critics using thin, sensationalised personal attacks.

That, more than any other story, is a signal that big splashes based on teeny tiny evidence will be with us for years to come. Luckily, so will lions. And Photoshop.

Steve Riley is the author of the Five Chinese Crackers blog

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"Care? No this is a pathway to killing people that doctors deem worthless," is one recent headline that horrified me both personally as a terminally-ill cancer patient and professionally as a Specialist Registrar in Elderly Medicine with an interest in Palliative Care.

Reporting over recent months about the Liverpool Care Pathway, a framework for best practice that is widely considered to be the gold standard when delivering end-of-life care, has been in my opinion consistently sensationalist and misleading in many British newspapers.

As a terminally-ill patient I find these stories extremely worrying given what the next few months hold for me. If it were not for my background I would start to doubt the underlying motives of the healthcare professionals providing my end-of-life care. The irresponsible reporting I feel is gradually chipping away at the essential foundation of trust that we as patients should always have in our doctors.

It has sown seeds of doubt that perhaps the main motivators to deliver care are monetary and resource-driven rather than acting wholly in the patient’s best interests. I am also extremely anxious that my family may interpret the LCP as ‘killing’ me rather than my cancer being responsible for my demise, making an already highly emotive time even more distressing.

Dying patients and their families who read these stories may come to think that they will be starved to death, their symptoms will not be adequately managed and that they do not matter to the people who are supposedly providing their healthcare. I wonder whether the journalists who write these articles consider the huge psychological distress they cause many terminally ill people.

My reality though is that I have a good understanding of what the LCP actually is and how it’s appropriate use guides healthcare professionals to help patients achieve comfortable and dignified deaths. I am clear in my own mind that I would want to be cared for using the LCP when my time comes and I have communicated this very clearly to my family.

As a doctor, the misrepresentation of the LCP in the mainstream media has left me in a difficult place. I have already seen a reluctance among colleagues to use the pathway since the controversy arose. Should we, as an educated profession, let the media influence our practice in this way? I believe we should continue to use an evidence-based management plan that considers the patient holistically and focusses on communication and excellent symptom control, bringing the superior care hospices offer into the hospital environment.

I feel infuriated about the accusations of "backdoor euthanasia" undermining the care doctors and nurses provide on a daily basis. I also worry that the threat of litigation may drive skilled and compassionate clinicians away from the NHS. The challenge that now faces us as doctors is to overcome the misleading reporting and be able to discuss these issues calmly, objectively and attentively to patients facing death and their relatives.

There have clearly been episodes of care that have been sub-standard described in the papers. This saddens me that at such an important time in someone’s life the NHS is sometimes failing them, but I believe this cannot be blamed solely on the LCP. I feel it is because of inadequate communication or inappropriate use of the pathway with failure to follow the guidelines and lack of on-going training.

So, as someone dying of cancer in the foreseeable future and who looks after patients in the very final stages of their lives on a daily basis, the scare-mongering and sensationalist reporting of the issues involved - in particular the LCP - has caused me a great deal of personal anguish. It is going to take a monumental effort to restore public trust in our end-of-life care practices after the damage done by the media, but I believe we will in time restore that trust by expressing compassion and doing our absolute best for these patients and their families.  

Kate Granger is a doctor, a cancer patient, and the author of The Other Side

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As a neuroscientist, it’s a dubious honour to be part of the field that gave us one of the all-time greats when it comes to science news based on flimsy evidence: Baroness Susan Greenfield.

Greenfield has espoused endlessly on the danger posed to people’s brains by computer games, the internet, social networking, screens in general and just being indoors at all (probably). She really went for broke in September though, in a Daily Mail article about the lasting damage caused to young brains by exposure to porn and "premature sexualisation".

Greenfield has been criticised repeatedly for her scaremongering stories about the dangers of modern technology on developmental process that rely only on the flimsiest of evidence, usually some offhand reference to a vaguely relevant study which only supports her argument via some considerable and questionable extrapolation.

The article about exposure to porn, though, doesn’t even go this far. The closest she gets to referencing a study is when she claims she has "spoken to young people" about the issue. Not even specifically children, "young people". Anecdotal evidence in general is no basis for alarmist claims about the workings of the brain, but in this case her whole argument and the article in general seems to be based on nothing but what young people are willing to admit about their porn viewing habits, to unfamiliar and severe 62-year-old women.

That would be flimsy grounds for a column in Nuts magazine, let alone a science article.

Dean Burnett is a neuroscientist and comedian who also blogs for the Guardian

Not the same lion newspapers of which newspapers reported sightings in Essex. Photograph: Getty Images
John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.