2012 in review: The New Statesman on... the media

From Leveson to the scandals at the BBC, no-one in the media has escaped this year unscathed.

Welcome to the fourth instalment of the New Statesman's 12 Days of Blog-mas. (Christmas Eve's round up, of our best writing on religion, is here.)

At the beginning of the year, it looked like it would unfold much like the one before. Phone hacking, and the fallout from it, were still very much in the headlines, and the Leveson inquiry looked like it would keep the focus on the tabloid press. But by December, it appeared that last year's hunted were this year's hunters, as the BBC came under fire for a series of journalistic failings. Here are a selection of our best pieces - click the headlines to open them in a new window.

Alan Rusbridger: the quiet evangelist

Alan Rusbridger can claim to be the Guardian’s greatest editor. But Peter Wilby asked whether he will also be its last, in this in-depth examination of the paper and the man.

“It’s better journalism,” Rusbridger says, “if, as well as Michael Billington [the Guardian’s theatre critic], you can harness the views and judgements of 800 other people in the audience at the same time. Is the same true of science, foreign, investigative reporting? The answer, I think, is always yes.
Mutuality, he suggests, could be the model for journalism’s future. “If you build a complete paywall around your content, you’re saying you’re not interested in that sort of journalism . . . When you’ve been to a digital conference in New York, you come away thinking that newspapers are lucky to be in this game at all.”

BBC Television Centre: the fairness was what made the magic

The sell-off of TV Centre was confirmed this year, and the majority of staff have already left for different offices. Alan White looks back at the continued attraction the building had for generations of viewers.

As a child growing up in the sticks, I remember the opening credits of Wogan's chat show, "Live from Shepherd's Bush"; the opening picture of TVC, perhaps illuminated by searchlights, as if The Shepherd's Bush was a huge donut-shaped slab, there simply to accommodate Terry and his immaculately-coiffured hair. I remember the mischievous insurgent Kenny Everett attempting to scale the side of Terry's fortress, though I can't remember the context for this sketch. I remember all those intriguing little occasions when the shroud would be ripped away - Children In Need skits where the cameras would pan out of the studio and follow our stars down the corridors. And I remember, of course, the Blue Peter garden.

O Mother, where art thou?

Mother Jones, a small bimonthly American news magazine, shows that public-service journalism can survive even in the 21st century USA. You may not have heard of it, but you'll have heard the fall-out from one of its scoops, when Mitt Romney was secretly recorded telling reporters that 47 per cent of the country was "dependent" on Obama. Helen Lewis looks at what other publications can learn from its model.

So what is Mother Jones? Founded in 1976 and named after a trade unionist and opponent of child labour, it is a bimonthly title dedicated to unfashionable causes and undercover investigations. In March this year, its reporter Mac McClelland wrote “I was a warehouse wage slave”, about an online-shipping company that sounded suspiciously like Amazon (it was not identified in her piece). The conditions experienced by the temporary workers were brutal: 12-hour stretches running around a cold, cavernous warehouse, with every trip meticulously timed through a hand-held scanner; lunch breaks of “29 minutes and 59 seconds”; limited access to the overcrowded toilets and constant reminders that “there’s 16 other people who want your job”.

The silence of Jimmy Savile’s lambs

As news of Savile's crimes surfaced, the writer and former England rugby international Brian Moore wrote that he wasn’t at all surprised the DJ’s victims didn’t speak up earlier. He argued that as long as victims live in fear of not being listened to, they won’t talk.

I and many of Savile’s victims did not tell because we did not think we would be believed. What we victims need is not just an immediate person being sympathetic and taking a statement. We need to know that a proper investigation will be made if we make a complaint; to know that the Crown Prosecution Service will be robust and that every effort will be made to secure a conviction. So harrowing is the telling of our stories that we have to have utmost faith that as much as possible will be done to rectify the wrong and to help us bear the extra stress of an investigation and trial.

A sense of perspective on the BBC

In the midst of the crisis at the BBC, following the Savile revelations and false accusations of Lord McAlpine, Joan Bakewell wrote to defend the corporation as a flawed, human institution, like any other.

The BBC now needs a large dose of courage that enables it to look boldly on its structural failings and put some hefty remedies in place. It has a decades-long history of fine programmes that have made legends of its stars, educated the public, spawned heaps of imitators and won a unique reputation throughout the broadcasting world. It now needs to be left alone to regret, to mourn and to repair itself.

Leader: Leveson, the press and transparency

Before the Leveson inquiry reported, the press was largely united in supporting a stronger system of regulation - but one put together internally, without the interference of government. How strange, then, that after Lord Leveson made his pronouncements, many of that same group attended a private meeting with the Prime Minister to decide on a united response. We smelled a rat.

The explicit purpose of the discussions is to give newspapers an opportunity to devise some new form of self-regulation that will come close enough to what Lord Justice Leveson proposes without requiring a bill in parliament. Another way of describing the same goal is that the editors (and/or their paymasters) have been invited to come up with something lenient enough for their own satisfaction, yet that looks sufficiently rigorous to give Mr Cameron political cover to say that the spirit of Leveson is preserved. In other words, it has all the makings of the kind of cosy establishment stitch-up that has allowed journalistic malpractice to flourish for so long.

 

Alan Rusbriger, editor of the Guardian. Photo: Muir Vidler/New Statesman

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA