We can't all be orators like Cicero, you know. Image: Getty
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Bitter experience has taught me never to wing it when giving a speech . . . so I decide to wing it

This is my default way of dealing with things. Sometimes it works, sometimes it doesn’t.

It is 8.30am. Never good. An out-of-town number, no name attached; it could go either way but probably not the way I’d like. The voice on the other end, businesslike but with a charmlessness that borders on menace, asks me, without so much as a query about my health, let alone an apology for calling me so early, to confirm my name and address – and it presumably has a load of other questions.

“Hang on a moment,” I say. “Before I tell you who I am, would you mind telling me who you are?” He names a company unfamiliar to me.

“I’m afraid I am none the wiser. Could you tell me the nature of your business?” I ask, although I am beginning to have a shrewd idea what this might be about. He repeats the name, slightly less charmingly than before, and adds that this company has already sent me many letters, none of which I have acknowledged.

“In that case,” I say, “we are at an impasse.” I haven’t seen any of these letters and tell him so. “I refuse to deal with someone of whom I have no knowledge and you refuse to identify yourself and tell me what your company does. We are stalled.” Then, with a voice that makes me think of a bailiff in a bad mood – a bailiff, moreover, who has gone down to the kitchen in the dark with the idea of getting a snack to cheer himself up but has instead trodden on an upturned drawing pin with his bare feet – he suggests I look
his company up.

We hang up on mutually suspicious terms. I think I know roughly what I will find if I look up his company name, because I did not come down in the last shower, but at the moment my mind is on higher things – I have to go to Birmingham City University shortly to talk for about an hour and a half on what constitutes my income stream, apart from the column you are holding in your hands at this moment. That is, book reviewing.

I have written before about my lack of delight and competence in addressing an audience. I begin to sweat uncontrollably – a ludicrous phrase as one can’t tweak one’s sweating rate once it starts, but in my case it gets visibly out of control and this makes me lose the thread of what I’m saying, which makes me sweat, and so on.

I was asked to do this in October by the writer Ian Marchant, whom I have never met but whose books I have praised and which bespeak a geniality and world-view that would be a pleasure to encounter in person; there’s a couple of long ’uns in it for me, plus travel expenses, and crucially it was five months away, which is like never.

Around this time last month, I woke up in the night with a jolt and remembered this gig, then decided that the date had probably been and gone, that everyone had forgotten about it and that it had all blown over. This is my default way of dealing with things. Sometimes it works, sometimes it doesn’t. A couple of days later, I got an email from an ac.uk address, asking me if I was still on. I sighed inwardly and said yes.

Why do I do this? Long ago, I realised that to fill up 40 minutes with continuous scripted speech would involve writing somewhere between 4,500 and 5,000 words, which rather takes the gloss off the money I’ll be earning, and bitter experience has taught me that it is unwise to go into the room with half a page of notes and a vague hope that one will be able to wing it.

So I decided I would spin things out by reading George Orwell’s horribly timeless but very funny piece “Confessions of a Book Reviewer” (“In a cold but stuffy bed-sitting room littered with cigarette ends and half-empty cups of tea, a man in a moth-eaten dressing grown sits at a rickety table,” and so on) and then . . . well, wing it.

In the end it was pretty much as I expected. I was feeling sick all the way up (“If he has recently had a lucky streak he will be suffering from a hangover”) and toyed with the idea of pulling the communication cord; instead I wrote a couple of pages of notes in a crabbed hand.

This turns out to be illegible and I sweat like a pig while talking but calm down and do much better when answering questions from the keen and intelligent audience. One good thing has come out of it all: on the train back, I realise that I’ve completely forgotten the name of the company that called this morning. But I have a horrible feeling it’ll be calling again.

Nicholas Lezard is a literary critic for the Guardian and also writes for the Independent. He writes the Down and Out in London column for the New Statesman.

This article first appeared in the 19 March 2014 issue of the New Statesman, Russia's Revenge

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An unmatched font of knowledge

Edinburgh’s global reputation as a knowledge economy is rooted in the performance and international outlook of its four universities.

As sociologist-turned US Senator Daniel Patrick Moynihan recognised when asked how to create a world-class city, a strong academic offering is pivotal to any forward-looking, ambitious city. “Build a university,” he said, “and wait 200 years.” He recognised the long-term return such an investment can deliver; how a renowned academic institution can help attract the world. However, in today’s increasingly globalised higher education sector, world-class universities no longer rely on the world coming to come to them – their outlook is increasingly international.

Boasting four world-class universities, Edinburgh not only attracts and retains students from around the world, but also increasingly exports its own distinctively Scottish brand of academic excellence. In fact, 53.9% of the city’s working age population is educated to degree level.

In the most recent QS World University Rankings, the University of Edinburgh was named as the 21st best university in the world, reflecting its reputation for research and teaching. It’s a fact reflected in the latest UK Research Exercise Framework (REF), conducted in 2014, which judged 96% of its academic departments to be producing world-leading research.

Innovation engine

Measured across the UK, annual Gross Value Added (GVA) by University of Edinburgh start-ups contributes more than £164m to the UK economy. In fact, of 262 companies to emerge from the university since the 1960s, 81% remain active today, employing more than 2,700 staff globally. That performance places the University of Edinburgh ahead of institutions such as MIT in terms of the number of start-ups it generates; an innovation hothouse that underlines why one in four graduates remain in Edinburgh and why blue chip brands such as Amazon, IBM and Microsoft all have R&D facilities in the city.

One such spin out making its mark is PureLiFi, founded by Professor Harald Haas to commercialise his groundbreaking research on data transmission using the visible light spectrum. With data transfer speeds 10,000 times faster than radio waves, LiFi not only enables bandwidths of 1 Gigabit/sec but is also far more secure.

Edinburgh’s universities play a pivotal role in the local economy. Through its core operations, knowledge transfer activities and world-class research the University generated £4.9bn in GVA and 44,500 jobs globally, when accounting for international alumni.

With £1.4bn earmarked for estate development over the next 10 years, the University of Edinburgh remains the city’s largest property developer. Its extensive programme of investment includes the soon-to-open Higgs Centre for Innovation. A partnership with the UK Astronomy Technology Centre, the new centre will open next year and will supply business incubation support for potential big data and space technology applications, enabling start-ups to realise the commercial potential of applied research in subjects such as particle physics.

It’s a story of innovation that is mirrored across Edinburgh’s academic landscape. Each university has carved its own areas of academic excellence and research expertise, such as the University of Edinburgh’s renowned School of Informatics, ranked among the world’s elite institutions for Computer Science. 

The future of energy

Research conducted into the economic impact of Heriot-Watt University demonstrated that it generates £278m in annual GVA for the Scottish economy and directly supports more than 6,000 jobs.

Set in 380-acres of picturesque parkland, Heriot-Watt University incorporates the Edinburgh Research Park, the first science park of its kind in the UK and now home to more than 40 companies.

Consistently ranked in the top 25% of UK universities, Heriot-Watt University enjoys an increasingly international reputation underpinned by a strong track record in research. 82% of the institution’s research is considered world-class (REF) – a fact reflected in a record breaking year for the university, attracting £40.6m in research funding in 2015. With an expanding campus in Dubai and last year’s opening of a £35m campus in Malaysia, Heriot-Watt is now among the UK’s top five universities in terms of international presence and numbers of international students.

"In 2015, Heriot-Watt University was ranked 34th overall in the QS ‘Top 50 under 50’ world rankings." 

Its established strengths in industry-related research will be further boosted with the imminent opening of the £20m Lyell Centre. It will become the Scottish headquarters of the British Geological Survey, and research will focus on global issues such as energy supply, environmental impact and climate change. As well as providing laboratory facilities, the new centre will feature a 50,000 litre climate change research aquarium, the UK Natural Environment Research Council Centre for Doctoral Training (CDT) in Oil and Gas, and the Shell Centre for Exploration Geoscience.

International appeal

An increasingly global outlook, supported by a bold international strategy, is helping to drive Edinburgh Napier University’s growth. The university now has more than 4,500 students studying its overseas programmes, through partnerships with institutions in Hong Kong, Singapore, China, Sri Lanka and India.

Edinburgh Napier has been present in Hong Kong for more than 20 years and its impact grows year-on-year. Already the UK’s largest higher education provider in the territory, more than 1,500 students graduated in 2015 alone.

In terms of world-leading research, Edinburgh Napier continues to make its mark, with the REF judging 54% of its research to be either world-class or internationally excellent in 2014. The assessment singled out particular strengths in Earth Systems and Environmental Sciences, where it was rated the top UK modern university for research impact. Taking into account research, knowledge exchange, as well as student and staff spending, Edinburgh Napier University generates in excess of £201.9m GVA and supports 2,897 jobs in the city economy.

On the south-east side of Edinburgh, Queen Margaret University is Scotland’s first university to have an on-campus Business Gateway, highlighting the emphasis placed on business creation and innovation.

QMU moved up 49 places overall in the 2014 REF, taking it to 80th place in The Times’ rankings for research excellence in the UK. The Framework scored 58% of Queen Margaret’s research as either world-leading or internationally excellent, especially in relation to Speech and Language Sciences, where the University is ranked 2nd in the UK.

In terms of its international appeal, one in five of Queen Margaret’s students now comes from outside the EU, and it is also expanding its overseas programme offer, which already sees courses delivered in Greece, India, Nepal, Saudi Arabia and Singapore.

With 820 years of collective academic excellence to export to the world, Edinburgh enjoys a truly privileged position in the evolving story of academic globalisation and the commercialisation of world-class research and innovation. If he were still around today, Senator Moynihan would no doubt agree – a world-class city indeed.

For further information www.investinedinburgh.com