Sales of "The Cuckoo's Calling" surge by 150,000% after JK Rowling revealed as author

"Robert Galbraith" was critically acclaimed, but it takes Rowling to be commercially successful.

JK Rowling has been revealed as the pseudonymous author of The Cuckoo’s Calling, a crime novel recently published under the name "Robert Galbraith".

The book won near-universal praise from critics in April when it was released, with Publishers Weekly saying it combined "a complex and compelling sleuth and an equally well-formed and unlikely assistant with a baffling crime" to make a "stellar debut"; readers on GoodReads.com call it "a mature, realistic take on an often-done genre" with "some of the most endearingly likeable characters in the genre"; and AustCrime said "There's really only one problem with books as good as The Cuckoo's Calling. Waiting for the next one in the series."

Rowling was involuntarily unmasked as the real Galbraith, and told the Sunday Times that she would have liked to stay hidden for longer:

Being Robert Galbraith has been such a liberating experience… It has been wonderful to publish without hype and expectation and pure pleasure to get feedback under a different name.

While the feedback is honest, so too are the sales. It's a fantastic demonstration of the divide between the big names in publishing and the rest: thanks to all the praise, the book sold "more than 1,500 copies". That's slightly under one per cent of the number of copies of The Casual Vacancy shifted in its first week, and slightly over 0.05 per cent of the copies of Harry Potter and the Deathly Hallows sold in the first day.

Before the news broke last night, the book was ranked 4,709 on Amazon's bestsellers listing; it is now number three. Unsurprisingly, that makes it the number one "mover and shaker" on the site, with a 156,866% increase in sales over just one day.

What's the power in a name? Quite a lot, it seems.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Show Hide image

“Minoan pendant”: a new poem by Mark Granier

“Yes – I press my nose / to the pleasantly warm glass – / it’s a copy of one I saw / cased in the cool museum”

Yes – I press my nose
to the pleasantly warm glass –
it’s a copy of one I saw
cased in the cool museum –
gold beaten to honey, a grainy
oval dollop, flanked by two
slim symmetrical bees –

garland for a civilisation’s
rise and collapse, eye-dropped
five thousand years: a flash
of evening sun on a windscreen
or wing mirror – Heraklion’s
scooter-life buzzing and humming –

as I step in to browse, become
mesmerised by the warm
dark eyes of the woman
who gives her spiel and moves
softly and with such grace,
that, after leaving, I hesitate

a moment on the pavement
then re-enter with a question
I know not to ask, but ask
anyway, to hear her voice
soften even more as she smiles
and shakes her hair – no.

Mark Granier is an Irish poet and photographer. He is the author of four collections of poetry, most recently Haunt (Salmon).

This article first appeared in the 16 June 2016 issue of the New Statesman, Britain on the brink