Gail Rebuck and Victoria Barnsley: The dethroned queens of the publishing industry

It's just like when Thatcher was toppled - only nobody is cheering.

Recent times have felt like publishing’s equivalent of the week Margaret Thatcher was toppled, but with fewer cheers. On 1 July Gail Rebuck abdicated after 22 years as queen of Random House UK. The following day the chief executive of HarperCollins UK, Victoria Barnsley, was dethroned after 13 years. Suddenly, women have a lot less power in publishing.

Rebuck’s move from chief executive to chair was a not unexpected consequence of the merger of Penguin and Random House, announced last October and cleared by regulators with remarkable speed. The new UK head of the combined group is Tom Weldon, whose hunger to lead Penguin led to the premature retirement of Helen Fraser in 2009. It’s a big job for Weldon, a 47-year-old whose success owes less to literary distinction than to the sales of Jamie Oliver, Jeremy Clarkson and Paul Burrell, Diana’s butler.

Still, the publishing world consoles itself, at least Weldon has spent his life in books. At HarperCollins, the new chief executive, Charlie Redmayne, cut his teeth at BSkyB and has lately led J K Rowling’s Pottermore website.

The two dethroned queens were inevitably seen as rivals, and when a nanny ricocheted between them it upped the ante. Rebuck’s damehood in the 2009 Birthday Honours took the shine off Barnsley’s OBE, awarded six months earlier.

Rebuck was always regarded as the heavyweight – her portfolio included Chatto & Windus and Jonathan Cape, arguably Britain’s most literary imprints. Yet her roots are commercial. She first made her mark with Susie Orbach at Hamlyn, and life came full circle with the publication in 2012 of Fifty Shades of Grey, as she began her career with Ralph Stokes, who published erotica.

Meanwhile, Barnsley was just 30 when she founded the determinedly upmarket Fourth Estate, where she presided over the publication of Carol Shields (whom everyone had turned down) and Dava Sobel’s Longitude. Fourth Estate never made any money, but HarperCollins bought it in 2000 to instal Barnsley as CEO and it has since thrived.

Inevitably, the focus this past week has been on how two powerful women who care passionately about books are being succeeded by two young(ish) men fixated on celebrity, brand and technology – on product, a word too tidy and businesslike to describe a proper book. Moreover, Penguin – that most British of companies, founded by Allen Lane in 1935 to bring high-quality books to the mass market – will now be headquartered in New York City, a mere imprint of Penguin Random House. Markus Dohle, the global head of Penguin Random House, comes from the printing business and when he was appointed five years ago the New York Times observed that it was “roughly akin to putting the head mechanic in charge of an entire airline”.

Liz Thomson is co-editor of bookbrunch.co.uk

Book of Dave: Victoria Barnsley, ex-chief executive of HarperCollins, pictured in 2004. Photograph: Harry Borden/National Portrait Gallery.

Liz Thomson edited, with Patrick Humphries, the revised and updated edition of Robert Shelton’s “No Direction Home: the Life and Music of Bob Dylan”

This article first appeared in the 15 July 2013 issue of the New Statesman, The New Machiavelli

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How the Oval regained its shape: the famous cricket ground hosts its 100th Test

The challenge for Surrey is to ensure that the new fans drawn to the stadium in recent years keep coming.

Few stadiums have as rich a sporting history as the Oval. After opening its gates in 1845, it hosted England’s first home football international, the first FA Cup final, and Ireland’s inaugural rugby Test.

Though it took 35 years before a cricket Test match – the first ever in England – was played at the ground in Kennington, south London, it was worth waiting for. WG Grace scored 152 runs, setting the tone for many memorable performances  at the Oval. Among the highlights: Len Hutton’s 364 in 1938, still the highest Test score by an England batsman; Viv Richards’s double century and Michael Holding’s 14 wickets for the West Indies before an ecstatic crowd in 1976; England’s Ashes-clinching match in 2005, when a skunk-haired Kevin Pietersen thrashed the Australian attack.

But just five years later, in 2010, the Oval and its host club Surrey were in a bad way. For the first time since 1986, the first day of the annual Oval Test was not a sell-out, and attendances for county games were down. Finances were so stretched that Surrey made a dozen administrative staff redundant, and there was talk of insolvency. The club, which is owned by its 10,000 members and is a tenant of the Duchy of Cornwall, was “very close to a substantial crisis”, Paul Sheldon, then chief executive, said at the time.

Today that seems far away. On 27 July, the Oval hosted its 100th Test, the third match of the series between England and South Africa. The first day was sold out. And Surrey are now the richest first-class county, with £12m of reserves. In 2019, work will begin on a redevelopment scheme that will increase the Oval’s capacity from 25,000 to 40,000, making it the biggest cricket ground in England. (Lord’s, the Oval’s more illustrious rival, can seat 28,000 people.)

“We are in a good place,” said Richard Gould, the current chief executive, one recent afternoon in his grandstand office overlooking the pitch, where a big group of local schoolchildren ran around in the sun.

How did the Oval regain its shape? Gould, whose father Bobby played football for Arsenal and was manager of Wimbledon when the team won the FA Cup in 1988, lists several factors. The first is a greater focus on non-cricketing revenue, taking advantage of the club’s historic facilities. In 2011, when Gould joined Surrey after stints at Bristol City football and Somerset cricket clubs, revenue from corporate events and conferences was £1.3m. This year the projected income is £4.6m.

The second factor is the surge in popularity of the T20 competition played by the 18 first class counties in England and Wales. Unlike Tests, which last for five days, a T20 Blast match takes just three hours. The frenetic format has attracted many people to games who have never previously followed cricket. Surrey, which like Lord’s-based Middlesex have the advantage of being in London, have been especially successful in marketing its home games. Advance sell-outs are common. Surrey reckon they will account for one in six T20 tickets bought in the UK this season, with gate receipts of £4m, four times more than in 2010.

Whereas Test and even one-day international spectators tend to be regulars – and male – Gould estimates that up to 70 per cent of those who attend T20 games at the Oval are first-timers. Women, and children under 16, typically constitute a quarter of the crowd, a higher percentage than at football and rugby matches and a healthy trend for the game and the club.

The strong domestic T20 sales encouraged the Oval’s management to focus more on the county than on the national team. Until a few years ago, Surrey never seriously marketed its own merchandise, unlike professional football clubs, which have done so successfully for decades.

“When I came here, everything around the ground was focused on England,” Gould said. “We needed to put our team first. In the past, county cricket did not make you money. With T20, there’s a commercial business case.”

To raise its profile and pull in the crowds, Surrey have signed some of the biggest international stars in recent years, including Australia’s Ricky Ponting, South Africa’s Hashim Amla, Sri Lanka’s Kumar Sangakkara and Kevin Pietersen, who is now mainly a T20 franchise player. For the players, as with the counties, it’s where the money is.

The challenge for Surrey is to ensure that the new fans drawn to the Oval in recent years keep coming. In common with many businesses today, customer data is crucial. The club has 375,000 names on its marketing database, of which 160,000 are Surrey supporters. But since the average T20 purchaser buys six tickets, many people who attend games at the Oval remain unknown to the club. One way Surrey are trying to identify them is through a service that allows one person to book tickets for a group of friends, who then each pay the club directly. Another method is through offering free, fast Wi-Fi at the ground, which anyone can use as long as they register their email address.

For all the focus on T20, Gould is keen to stress that England internationals, especially Test matches, are a crucial part of the Oval’s future – even if the business model may have to be tweaked.

“We always want to be one of the main Test venues. The problem we have is: will countries still put aside enough time to come to play Tests here? In many countries domestic T20 now takes precedence over international cricket. It may be that we may have to start to pay countries to play at the Oval.” 

Xan Rice is Features Editor at the New Statesman.

This article first appeared in the 27 July 2017 issue of the New Statesman, Summer double issue