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Sponsored post: Creative ingenuity, the building block for entrepreneurial success

Salford Business School: Celebrating the creative ingenuity of our SMEs.

History shows us that the Schumpeterian winds of creative destruction lay waste to the old and present opportunities for the new. It is creativity that sees opportunity, enterprise that exploits opportunity, and business ingenuity that delivers innovation to customers. Creativity is therefore an essential but often overlooked key ingredient in the recipe of improving economic advantage.

In the UK, the tough economic conditions have illustrated an increasing propensity for us, as a nation, to be more enterprising. Business formations are up, with currently 4.9 million private sector businesses, an increase of around 1.5 million since 2000. 4.7 million of these businesses are micro; started by both innovation-focussed entrepreneurs – developing new products and services, and necessity entrepreneurs – those which attempt to create wealth through unfavourable personal economic conditions. Also, an encouraging trend is the growing number of enterprises ran by female entrepreneurs, with around 40% of SMEs led or jointly led by women. Systemically, we are not quite as enterprising as our US counterparts, but it illustrates an increasing capacity for entrepreneurship through economic adversity, certainly beyond many European countries. In fact, in the UK’s North West we have seen an increasing appetite for business formation, as the only region to have double-digit growth in the number of businesses formed between 2012-13.

Supporting and sustaining a more enterprising culture is essential to our long-term economic prosperity, and universities have a key role in this arena. Mirroring a growing enterprise culture in the UK, over the last two years Salford Business School has seen around a 45% growth in enquiries, support, and knowledge exchange projects that focus on SMEs, including charities and social enterprises – numbering some 3,500 p.a. This is coupled with graduates increasingly seeing start-ups or local SMEs as attractive employers – offering a diverse range of projects and responsibilities. More than 40% of our students go on to work for SMEs, which also illustrates a growing receptiveness for SMEs to shape the skills and attributes of graduates, when historically this used to be the preserve of larger businesses. This requires universities to adapt their educational content to deliver the right technical, and often specialist knowledge, but also develop distinctive competencies in students that are valued by employers – enabling graduates to make a more immediate contribution to an SME’s success.

At Salford Business School we have taken several steps to support this. One, which is proving particularly attractive to businesses, are our student projects, in which a student (or group of students) work on a pressing issue where a company wants a fresh perspective, with the aim of yielding interesting insights. With the support of an academic in an appropriate field, the student explores creative solutions – something they are naturally good at. Students are also strong in basic research, having the time and techniques to mine data, with the aim of seeking patterns or making connections beyond what may be immediately obvious. However, the bootstrapped nature of SMEs requires some ingenuity – finding a solution that can be implemented with very limited funding or investment. The Business School has many examples of projects which have brought a wholly different solution to a company’s issues. Examples include a media campaign for Morson Group Ltd, which achieved over 100,000 views on their YouTube channel for 22 video clips produced. ENER-G PLC, ran an internal awareness campaign, culminating in a training video featuring a Johnny Depp lookalike.

Salford Business School works with companies both in the UK and overseas for student projects. If you are an SME, or indeed a large company, and would like a fresh perspective to your businesses challenges, then please see www.salford.ac.uk/business-school/business-services

Dr Kurt Allman,  Associate Dean Enterprise & Engagement

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Let's face it: supporting Spurs is basically a form of charity

Now, for my biggest donation yet . . .

I gazed in awe at the new stadium, the future home of Spurs, wondering where my treasures will go. It is going to be one of the architectural wonders of the modern world (football stadia division), yet at the same time it seems ancient, archaic, a Roman ruin, very much like an amphitheatre I once saw in Croatia. It’s at the stage in a new construction when you can see all the bones and none of the flesh, with huge tiers soaring up into the sky. You can’t tell if it’s going or coming, a past perfect ruin or a perfect future model.

It has been so annoying at White Hart Lane this past year or so, having to walk round walkways and under awnings and dodge fences and hoardings, losing all sense of direction. Millions of pounds were being poured into what appeared to be a hole in the ground. The new stadium will replace part of one end of the present one, which was built in 1898. It has been hard not to be unaware of what’s going on, continually asking ourselves, as we take our seats: did the earth move for you?

Now, at long last, you can see what will be there, when it emerges from the scaffolding in another year. Awesome, of course. And, har, har, it will hold more people than Arsenal’s new home by 1,000 (61,000, as opposed to the puny Emirates, with only 60,000). At each home game, I am thinking about the future, wondering how my treasures will fare: will they be happy there?

No, I don’t mean Harry Kane, Danny Rose and Kyle Walker – local as well as national treasures. Not many Prem teams these days can boast quite as many English persons in their ranks. I mean my treasures, stuff wot I have been collecting these past 50 years.

About ten years ago, I went to a shareholders’ meeting at White Hart Lane when the embryonic plans for the new stadium were being announced. I stood up when questions were called for and asked the chairman, Daniel Levy, about having a museum in the new stadium. I told him that Man United had made £1m the previous year from their museum. Surely Spurs should make room for one in the brave new mega-stadium – to show off our long and proud history, delight the fans and all those interested in football history and make a few bob.

He mumbled something – fluent enough, as he did go to Cambridge – but gave nothing away, like the PM caught at Prime Minister’s Questions with an unexpected question.

But now it is going to happen. The people who are designing the museum are coming from Manchester to look at my treasures. They asked for a list but I said, “No chance.” I must have 2,000 items of Spurs memorabilia. I could be dead by the time I finish listing them. They’ll have to see them, in the flesh, and then they’ll be free to take away whatever they might consider worth having in the new museum.

I’m awfully kind that way, partly because I have always looked on supporting Spurs as a form of charity. You don’t expect any reward. Nor could you expect a great deal of pleasure, these past few decades, and certainly not the other day at Liverpool when they were shite. But you do want to help them, poor things.

I have been downsizing since my wife died, and since we sold our Loweswater house, and I’m now clearing out some of my treasures. I’ve donated a very rare Wordsworth book to Dove Cottage, five letters from Beatrix Potter to the Armitt Library in Ambleside, and handwritten Beatles lyrics to the British Library. If Beckham and I don’t get a knighthood in the next honours list, I will be spitting.

My Spurs stuff includes programmes going back to 1910, plus recent stuff like the Opus book, that monster publication, about the size of a black cab. Limited editions cost £8,000 a copy in 2007. I got mine free, as I did the introduction and loaned them photographs. I will be glad to get rid of it. It’s blocking the light in my room.

Perhaps, depending on what they want, and they might take nothing, I will ask for a small pourboire in return. Two free tickets in the new stadium. For life. Or longer . . . 

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times