David Cameron speaking from the Olympic Velodrome on 7 February. Photograph: Getty Images.
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David Cameron takes a leaf out of Salmond's book and speaks to the heart, not the head

Britain's muted but certain recovery is bad news for Alex Salmond. David Cameron seems to have learned from the Scottish First Minister, appealing to the heart, not the head.

“Good morning. My name is Jackie and I am from Legacy here at the Olympic Park...” This was probably a well-worn joke, accessible to those who liked the spoof Olympic sitcom 2012 and that sort of thing, but Jackie couldn’t have done more to lighten the mood as she conjured up in our minds a speech by the lady from Sustainability, and an extended coach ride that took us from Stratford International station to the Olympic Park, via Wembley Stadium.

Disturbingly, it was true. She was from Legacy, and she began to explain the regeneration programme. Happily, it created enough of a distraction to allow for initial conversations. I introduced myself to the lady sitting next to me, called Olga it turned out, who informed me she was the CEO of a medical imaging firm. “Why are you here?” I asked. “I do not know,” she replied in a faintly Eastern European accent. “Why are you here?” she retorted. “I don’t know,” I shrugged. After this verbal mirroring finished we determined to stick together in case everyone else knew why they were there.

We needn’t have. Even Paralympian Dame Tanni Grey-Thompson and Dame Tessa Jowell looked slightly wide-eyed at their inclusion (understandably in Tessa’s case – she had had to endure the ranting of the historian David Starkey the night before as a fellow panelist on Question Time), despite the fact that they had more right than others to be at the venue, but weren’t necessarily connected to what was about to be said.

In a sense, I had a connection with the content (namely a couple of articles I’ve written for the New Statesman website on the subject, with the predictable quotidian abuse for doing so) but not the venue. In PR terms maybe we were, collectively, engaged in a piece of cosmic cancellation that rendered the audience almost entirely neutral.

I had already heard at 6:30am on Radio 4 “that the Prime Minister, David Cameron, will be saying later today at the Olympic Velodrome that the people of England, Wales and Northern Ireland should be emailing, texting and telling their Scottish friends to vote to stay in the Union on 18th September...” so I was simultaneously miffed and relaxed about being bussed in as a member of a well-dressed group of extras. To my surprise, Olga, an expert in image analysis, hadn’t clocked that we should be more interested in analysing the image, rather than the content.

Because, as it turned out, and for no other reason than coincidence, the Prime Minister did attempt something that I had urged in a recent New Statesman article – to avoid the technical arguments on Scottish independence, and appeal to the emotions. The “Better Together” campaign appeals (like its spokesman, Alistair Darling) to the mind, while Alex Salmond, leader of the SNP – who doesn’t have the fig leaf of a thought-through policy or a contingency plan to cover his political ambitions – appeals to the heart.

David Cameron’s intervention was specifically designed to redress that balance. And it was a lesson in public speech-making; admittedly sometimes too insistent, sometimes a little too red-faced in delivery, sometimes a little too anecdotal and sometimes veering towards making the case for independence (the list of Scottish cultural and business successes was impressive), but always, and this is something that really cannot be doubted, an enunciation of a personal desire to see the union stay together because he genuinely believes only chaos and diminution lie ahead should Scotland vote “Yes” to independence.

Salmond’s response was unsurprisingly aggressive – he even contrived to use the phrase I predicted for him when he said “game on” during an interview on the BBC One O’Clock News. With Salmond, it really is like waiving a stick in front of a dog when it comes to the points of view of others, especially if you are English, a Prime Minister and called David Cameron. Each and every piece of opposition has to be stamped upon as though he and the SNP are creating an informational version of a Celtic North Korea. But he failed to land a killer blow, even missing the obvious “on yer bike” line for choosing the velodrome as the venue for the speech.

The economic situation of the UK is unlikely to help Salmond in the coming months; there is little to knock the UK off course from its muted recovery, with signs that a new credit cycle is starting while unemployment is falling, and demand for graduates is increasing. These are all things that lead people to desire to maintain the status quo. And since few people know about – or are sufficiently interested in – the niceties of sovereign credit ratings, single currencies or the need for new over-arching institutions to police an independent Scotland, Cameron’s appeal to the heart is a welcome addition to the technocratic angle. It couldn’t have come out any clearer if you’d passed the whole thing through one of Olga’s award-winning image processing algorithms.

Head of Fixed Income and Macro, Old Mutual Global Investors

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Benn vs McDonnell: how Brexit has exposed the fight over Labour's party machine

In the wake of Brexit, should Labour MPs listen more closely to voters, or their own party members?

Two Labour MPs on primetime TV. Two prominent politicians ruling themselves out of a Labour leadership contest. But that was as far as the similarity went.

Hilary Benn was speaking hours after he resigned - or was sacked - from the Shadow Cabinet. He described Jeremy Corbyn as a "good and decent man" but not a leader.

Framing his overnight removal as a matter of conscience, Benn told the BBC's Andrew Marr: "I no longer have confidence in him [Corbyn] and I think the right thing to do would be for him to take that decision."

In Benn's view, diehard leftie pin ups do not go down well in the real world, or on the ballot papers of middle England. 

But while Benn may be drawing on a New Labour truism, this in turn rests on the assumption that voters matter more than the party members when it comes to winning elections.

That assumption was contested moments later by Shadow Chancellor John McDonnell.

Dismissive of the personal appeal of Shadow Cabinet ministers - "we can replace them" - McDonnell's message was that Labour under Corbyn had rejuvenated its electoral machine.

Pointing to success in by-elections and the London mayoral election, McDonnell warned would-be rebels: "Who is sovereign in our party? The people who are soverign are the party members. 

"I'm saying respect the party members. And in that way we can hold together and win the next election."

Indeed, nearly a year on from Corbyn's surprise election to the Labour leadership, it is worth remembering he captured nearly 60% of the 400,000 votes cast. Momentum, the grassroots organisation formed in the wake of his success, now has more than 50 branches around the country.

Come the next election, it will be these grassroots members who will knock on doors, hand out leaflets and perhaps even threaten to deselect MPs.

The question for wavering Labour MPs will be whether what they trust more - their own connection with voters, or this potentially unbiddable party machine.