Cute kittens can boost office productivity, says study

Looking at LOLcats could benefit your workflow.

As far-fetched as it may sound, a recent Japanese study reveals that looking at pictures of cute animals doesn’t just improve your mood, it can actually increase your productivity.

Contrary to the more traditional methods used in most corporate productivity plans, the report's findings support a more off-beat strategy: harnessing the power of "Kawaii".

In Japan, "Kawaii" (meaning cute) has become a cultural phenomenon in itself. From Pikachu to "Hello Kitty", the unyielding popularity of kawaii-culture has evolved into a multi-million dollar industry with a truly global reach.

According to the research, the popularity of kawaii lies in its propensity to generate ‘‘positive feelings”, triggered by the resemblance of cute characters to babies. As result of some deep biological impulse, studies suggest that the wide-eyed, chubby-cheeked look directly elicits a sense of well-being amongst adults; a feeling similar to those induced by looking at cute animals.

In the study’s first experiment, 48 students between the ages of 18 and 22 were given a relatively simple task: to play the Japanese equivalent of the board game Operation. Using tweezers, the subjects were asked to pluck plastic body parts from holes in the body of the "patient", without touching the sides of course.

After posting similar results in the first round, the students were divided into two groups. The first group were then shown pictures of cute kittens and puppies, while the others were shown images of fully-grown cats and dogs.Then the participants were asked to play again.

Astoundingly, the students who viewed the kawai-creatures were able to pluck out more body parts than they had done in the first round, whilst those shown the photos of their "non-cute" counterparts failed to improve on their initial score.

In another experiment, a fresh group of 48 students participated in a timed game in which they had to count how many times a certain digit appeared in cluster of numbers. As with the previous group, one group was shown photos of baby animals, while another group was shown adult animals. This time however, a third group was shown images of luxury foods, including photos of steak and sushi.

As with the first experiment, the researchers found that members of the "cute animal" group far outperformed their peers, recording higher scores with far fewer errors.

“Kawaii things not only make us happier, but also affect our behaviour”, concluded the Hiroshima University study.

“Cuteness not only improves fine motor skills but also increases perceptual carefulness”.

The key mechanism here lies in the ability of "cuteness" to tap into our innate compulsion to provide care to infants, which induces an added degree of diligence and carefulness in our behaviour. The research argues that this behavioural advantage can extend beyond caregiving into other activities, “such as driving and office work”.

So if you needed yet another reason to routinely check Pandacam or yet another excuse to forward ‘Bath Time for Baby Sloths’ to everyone at your office, then there you go.

Forget about incentive programmes, complex ranking systems and technological optimisation, investing heavily in lolcat posters might just provide the productivity boost your business craves.

Cute kittens: the key to productivity. Photograph: Getty Images

Alex Ward is a London-based freelance journalist who has previously worked for the Times & the Press Association. Twitter: @alexward3000

Photo: Getty Images
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There are risks as well as opportunities ahead for George Osborne

The Chancellor is in a tight spot, but expect his political wiles to be on full display, says Spencer Thompson.

The most significant fiscal event of this parliament will take place in late November, when the Chancellor presents the spending review setting out his plans for funding government departments over the next four years. This week, across Whitehall and up and down the country, ministers, lobbyists, advocacy groups and town halls are busily finalising their pitches ahead of Friday’s deadline for submissions to the review

It is difficult to overstate the challenge faced by the Chancellor. Under his current spending forecast and planned protections for the NHS, schools, defence and international aid spending, other areas of government will need to be cut by 16.4 per cent in real terms between 2015/16 and 2019/20. Focusing on services spending outside of protected areas, the cumulative cut will reach 26.5 per cent. Despite this, the Chancellor nonetheless has significant room for manoeuvre.

Firstly, under plans unveiled at the budget, the government intends to expand capital investment significantly in both 2018-19 and 2019-20. Over the last parliament capital spending was cut by around a quarter, but between now and 2019-20 it will grow by almost 20 per cent. How this growth in spending should be distributed across departments and between investment projects should be at the heart of the spending review.

In a paper published on Monday, we highlighted three urgent priorities for any additional capital spending: re-balancing transport investment away from London and the greater South East towards the North of England, a £2bn per year boost in public spending on housebuilding, and £1bn of extra investment per year in energy efficiency improvements for fuel-poor households.

Secondly, despite the tough fiscal environment, the Chancellor has the scope to fund a range of areas of policy in dire need of extra resources. These include social care, where rising costs at a time of falling resources are set to generate a severe funding squeeze for local government, 16-19 education, where many 6th-form and FE colleges are at risk of great financial difficulty, and funding a guaranteed paid job for young people in long-term unemployment. Our paper suggests a range of options for how to put these and other areas of policy on a sustainable funding footing.

There is a political angle to this as well. The Conservatives are keen to be seen as a party representing all working people, as shown by the "blue-collar Conservatism" agenda. In addition, the spending review offers the Conservative party the opportunity to return to ‘Compassionate Conservatism’ as a going concern.  If they are truly serious about being seen in this light, this should be reflected in a social investment agenda pursued through the spending review that promotes employment and secures a future for public services outside the NHS and schools.

This will come at a cost, however. In our paper, we show how the Chancellor could fund our package of proposed policies without increasing the pain on other areas of government, while remaining consistent with the government’s fiscal rules that require him to reach a surplus on overall government borrowing by 2019-20. We do not agree that the Government needs to reach a surplus in that year. But given this target wont be scrapped ahead of the spending review, we suggest that he should target a slightly lower surplus in 2019/20 of £7bn, with the deficit the year before being £2bn higher. In addition, we propose several revenue-raising measures in line with recent government tax policy that together would unlock an additional £5bn of resource for government departments.

Make no mistake, this will be a tough settlement for government departments and for public services. But the Chancellor does have a range of options open as he plans the upcoming spending review. Expect his reputation as a highly political Chancellor to be on full display.

Spencer Thompson is economic analyst at IPPR