Cute kittens can boost office productivity, says study

Looking at LOLcats could benefit your workflow.

As far-fetched as it may sound, a recent Japanese study reveals that looking at pictures of cute animals doesn’t just improve your mood, it can actually increase your productivity.

Contrary to the more traditional methods used in most corporate productivity plans, the report's findings support a more off-beat strategy: harnessing the power of "Kawaii".

In Japan, "Kawaii" (meaning cute) has become a cultural phenomenon in itself. From Pikachu to "Hello Kitty", the unyielding popularity of kawaii-culture has evolved into a multi-million dollar industry with a truly global reach.

According to the research, the popularity of kawaii lies in its propensity to generate ‘‘positive feelings”, triggered by the resemblance of cute characters to babies. As result of some deep biological impulse, studies suggest that the wide-eyed, chubby-cheeked look directly elicits a sense of well-being amongst adults; a feeling similar to those induced by looking at cute animals.

In the study’s first experiment, 48 students between the ages of 18 and 22 were given a relatively simple task: to play the Japanese equivalent of the board game Operation. Using tweezers, the subjects were asked to pluck plastic body parts from holes in the body of the "patient", without touching the sides of course.

After posting similar results in the first round, the students were divided into two groups. The first group were then shown pictures of cute kittens and puppies, while the others were shown images of fully-grown cats and dogs.Then the participants were asked to play again.

Astoundingly, the students who viewed the kawai-creatures were able to pluck out more body parts than they had done in the first round, whilst those shown the photos of their "non-cute" counterparts failed to improve on their initial score.

In another experiment, a fresh group of 48 students participated in a timed game in which they had to count how many times a certain digit appeared in cluster of numbers. As with the previous group, one group was shown photos of baby animals, while another group was shown adult animals. This time however, a third group was shown images of luxury foods, including photos of steak and sushi.

As with the first experiment, the researchers found that members of the "cute animal" group far outperformed their peers, recording higher scores with far fewer errors.

“Kawaii things not only make us happier, but also affect our behaviour”, concluded the Hiroshima University study.

“Cuteness not only improves fine motor skills but also increases perceptual carefulness”.

The key mechanism here lies in the ability of "cuteness" to tap into our innate compulsion to provide care to infants, which induces an added degree of diligence and carefulness in our behaviour. The research argues that this behavioural advantage can extend beyond caregiving into other activities, “such as driving and office work”.

So if you needed yet another reason to routinely check Pandacam or yet another excuse to forward ‘Bath Time for Baby Sloths’ to everyone at your office, then there you go.

Forget about incentive programmes, complex ranking systems and technological optimisation, investing heavily in lolcat posters might just provide the productivity boost your business craves.

Cute kittens: the key to productivity. Photograph: Getty Images

Alex Ward is a London-based freelance journalist who has previously worked for the Times & the Press Association. Twitter: @alexward3000

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MP Michelle Thomson's full speech on rape at 14: "I am a survivor"

The MP was attacked as a teenager. 

On Thursday, the independent MP for Edinburgh West Michelle Thomson used a debate marking the UN’s International Day for the Elimination of Violence against Women to describe her own experience of rape. Thomson, 51, said she wanted to break the taboo among her generation about speaking about the subject.

MPs listening were visibly moved by the speech, and afterwards Thomson tweeted she was "overwhelmed" by the response. 

Here is her speech in full:

I am going to relay an event that happened to me many years ago. I want to give a very personal perspective to help people, both in this place and outside, understand one element of sexual violence against women.

When I was 14, I was raped. As is common, it was by somebody who was known to me. He had offered to walk me home from a youth event. In those days, everybody walked everywhere - it was quite common. It was early evening. It was not dark. I was wearing— I am imagining and guessing—jeans and a sweatshirt. I knew my way around where I lived - I was very comfortable - and we went a slightly differently way, but I did not think anything of it. He told me that he wanted to show me something in a wooded area. At that point, I must admit that I was alarmed. I did have a warning bell, but I overrode that warning bell because I knew him and, therefore, there was a level of trust in place. To be honest, looking back at that point, I do not think I knew what rape was. It was not something that was talked about. My mother never talked to me about it, and I did not hear other girls or women talking about it.

It was mercifully quick and I remember first of all feeling surprise, then fear, then horror as I realised that I quite simply could not escape, because obviously he was stronger than me. There was no sense, even initially, of any sexual desire from him, which, looking back again, I suppose I find odd. My senses were absolutely numbed, and thinking about it now, 37 years later, I cannot remember hearing anything when I replay it in my mind. As a former professional musician who is very auditory, I find that quite telling. I now understand that your subconscious brain—not your conscious brain—decides on your behalf how you should respond: whether you take flight, whether you fight or whether you freeze. And I froze, I must be honest.

Afterwards I walked home alone. I was crying, I was cold and I was shivering. I now realise, of course, that that was the shock response. I did not tell my mother. I did not tell my father. I did not tell my friends. And I did not tell the police. I bottled it all up inside me. I hoped briefly—and appallingly—that I might be pregnant so that that would force a situation to help me control it. Of course, without support, the capacity and resources that I had within me to process it were very limited.

I was very ashamed. I was ashamed that I had “allowed this to happen to me”. I had a whole range of internal conversations: “I should have known. Why did I go that way? Why did I walk home with him? Why didn’t I understand the danger? I deserved it because I was too this, too that.” I felt that I was spoiled and impure, and I really felt revulsion towards myself.

Of course, I detached from the child that I had been up until then. Although in reality, at the age of 14, that was probably the start of my sexual awakening, at that time, remembering back, sex was “something that men did to women”, and perhaps this incident reinforced that early belief.​
I briefly sought favour elsewhere and I now understand that even a brief period of hypersexuality is about trying to make sense of an incident and reframing the most intimate of acts. My oldest friends, with whom I am still friends, must have sensed a change in me, but because I never told them they did not know of the cause. I allowed myself to drift away from them for quite a few years. Indeed, I found myself taking time off school and staying at home on my own, listening to music and reading and so on.

I did have a boyfriend in the later years of school and he was very supportive when I told him about it, but I could not make sense of my response - and it is my response that gives weight to the event. I carried that guilt, anger, fear, sadness and bitterness for years.

When I got married 12 years later, I felt that I had a duty tell my husband. I wanted him to understand why there was this swaddled kernel of extreme emotion at the very heart of me, which I knew he could sense. But for many years I simply could not say the words without crying—I could not say the words. It was only in my mid-40s that I took some steps to go and get help.

It had a huge effect on me and it fundamentally - and fatally - undermined my self-esteem, my confidence and my sense of self-worth. Despite this, I am blessed in my life: I have been happily married for 25 years. But if this was the effect of one small, albeit significant, event in my life stage, how must it be for those women who are carrying it on a day-by-day basis?

I thought carefully about whether I should speak about this today, and it was people’s intake of breath and the comment, “What? You’re going to talk about this?”, that motivated me to do it, because there is still a taboo about sharing this kind of information. Certainly for people of my generation, it is truly shocking to talk in public about this sort of thing.

As has been said, rape does not just affect the woman; it affects the family as well. Before my mother died early of cancer, I really wanted to tell her, but I could not bring myself to do it. I have a daughter and if something happened to her and she could not share it with me, I would be appalled. It was possibly cowardly, but it was an act of love that meant that I protected my mother.

As an adult, of course I now know that rape is not about sex at all - it is all about power and control, and it is a crime of violence. I still pick up on when the myths of rape are perpetuated form a male perspective: “Surely you could have fought him off. Did you scream loudly enough?” And the suggestion by some men that a woman is giving subtle hints or is making it up is outrageous. Those assumptions put the woman at the heart of cause, when she should be at the heart of effect. A rape happens when a man makes a decision to hurt someone he feels he can control. Rapes happen because of the rapist, not because of the victim.

We women in our society have to stand up for each other. We have to be courageous. We have to call things out and say where things are wrong. We have to support and nurture our sisters as we do with our sons. Like many women of my age, I have on occasion encountered other aggressive actions towards me, both in business and in politics. But one thing that I realise now is that I am not scared and he was. I am not scared. I am not a victim. I am a survivor.

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.