Four big ideas to refound Labour

The party has to remove the straitjacket of its 90-year-old rulebook and wake up to the modern world

Last week, the Labour Party published its consultation document on party reform. Written by Peter Hain, Refounding Labour is a fine report. Without pre-empting any of the eventual decisions, it sets out clearly the predicament that the party faces and the glimmers of light from the last election, and touches on the modern world of political activism on which the Labour Party is still to catch up.

Despite a bounce in membership of 50,000, the Labour Party still has under half the membership it had in 1997 – or just one-fifth of its 1950s peak. Affiliated union membership has also shrunk – from 6.5 million in 1979 to 2.7 million today. Activism among that diminishing pool of members has fallen, with the exception of phone canvassing and donations, which have risen slightly.

But not all is bad. Against this backdrop, the Labour Party pulled a 1992-style parliamentary outcome from its worst vote share since 1983. In places like Birmingham Edgbaston, Westminster North and Tooting, Labour bucked the national trend and held on to marginal seats. Analysis has shown, according to Hain, that "the seats doing the most local work had results that defied the trend". Indeed, Labour recorded a 37 per cent increase in voter ID compared to 2005.

Into this mix, Refounding Labour discusses the lessons that are to be learned from online and offline civil society groups such as 38 Degrees, which from a standing start during the expenses scandal has grown to a membership of over 400,000, and London Citizens, which successfully co-opted Boris Johnson to the "living wage" cause. The report also reflects on the hundreds of thousands of school governors, community service volunteers and Women's Institute members who give their time for social change.

Less is said about the world of political activism, where two significant changes have taken place since Labour came to power in 1997. The first is the rise of the media-savvy, often single-issue campaign. Jubilee 2000 and Make Poverty History's victories in the development spheres were matched in scale, if not in outcome, by the Stop the War Coalition and the Countryside Alliance.

Second, technology has increased the reach and power of campaigning groups. The Robin Hood campaign for a European-wide tax on financial transactions has organised almost entirely online with active Facebook groups, Twitter feeds and a launch that used a YouTube film featuring Bill Nighy. The work of 38 Degrees stopping the forestry sell-off was all co-ordinated online.

As Hain says, "The Labour Party's basic structure is essentially that adopted in 1918 . . . Society has moved on since 1918, but Labour's institutions and practices haven't always kept up." To truly wake up to the 21st century and counters the pockets of resistance in 2010, the party must use this opportunity to make some fundamental changes. We offer four big ideas to refound Labour.

1. Give local Labour parties the tools to self-organise

The Labour Party has a diffuse, localised structure that is one of its greatest assets. But local organising is often stifled by adherence to the rulebook, deference to older members and a preference for process over pounding the streets.

The central party has an important role here. First it must give all members, and not just CLP secretaries and chairs, the tools to self-organise. Individual members can already use the party's online phone bank to make calls to voters, but the same should be true for door-to-door canvassing and organising fundraisers.

As is already taking place through websites like Labour Values, an online toolkit should be put together to help members emulate successful efforts around the country to increase levels of volunteering, use email and Facebook to contact voters, and develop community organising techniques. But this should not be a one-way street.

As suggested by Peter Hain, the Voter ID incentive scheme should be rolled out nationally to give local parties added resources and freedoms as they increase membership, voter contact and community activity.

2. Use technology to give members and supporters a greater role in policymaking

During Labour's time in government, party members often felt ignored by the leadership on policy. Indeed, Peter Hain accepts that the National Policy Forum has not been "without its problems". The old approach of passing motions at local meetings, compositing at the national level and voting at conference owes its existence to the norms of a previous age. Of course conference should remain a place for debates and networking, but policy can now be formulated using the extraordinary powers offered by ICT.

Labour should invest in a portal allowing members and supporters up and down the country to submit policy ideas for consideration. These could then be voted up or down – as with the like and dislike buttons on Facebook – with those receiving the most support being debated and deliberated by the NPF and shadow cabinet to ensure consistency, legality and cost control. Those activists who proposed the original ideas could then become evangelists in their communities for the agreed policies.

The final manifesto would be one that enjoyed the support of both the membership and the shadow cabinet, who would see through its implementation.

3. Expand membership to Labour supporters

In order to buck the European trend of declining party membership, the Labour Party should reach out to the widest possible group of supporters. All those recording strong support for Labour during canvassing sessions ("L5s", in the jargon) should be invited to join the party on an honesty box basis.

Members should be able to join for £1, which is now the norm for under-27s, but would be encouraged to set up standing orders or direct debit worth some fraction of their salary – say, 0.2 per cent. This would mean that those on median income of £23,000 would pay £46 per year – roughly the same as the current rate – while MPs on £66,000 would pay £50 more than they currently do. Wealthy members would pay a lot more.

The party should then use its longer email list to make specific requests for small donations, as in the US. Requests should be tailored to the interests of party members so that a supporter expressing concern about education would be asked to contribute cash, for example, towards national efforts to lobby coalition MPs who oppose Education Maintenance Allowances. Using these approaches, the party could vastly increase the £7.3m it raised from members in 2010.

4. Take advantage of the coalition's offer to fund 60 Labour primaries

Since Barack Obama's victory against Hillary Clinton in 2008, Labour members have been debating whether or not to adopt primaries. A recent LabourList poll found support for the idea of 34 per cent to 50 per cent among members. Nonetheless, it would be wrong to impose primaries on parts of the party that do not want them.

Instead, Labour should take advantage of the Coalition Agreement's pledge to "fund 200 all-postal primaries over this parliament, targeted at seats which have not changed hands for many years". Labour is entitled to 60 of these contests and should offer the opportunity to local parties that want to take the plunge. Only through experimenting will Labour find out if primaries can further engage members of the public, as has happened in the US and Greece.

Conclusion

Peter Hain's consultation contains more than 50 questions – often covering areas of granularity. There are, no doubt, many small changes that can and should be made to ensure that the Labour Party becomes a better organisation. But big changes are also necessary to improve its chances in the future and mark a break from the past. These four ideas must be adopted if the party is to remove the straitjacket of its 90-year-old rulebook and wake up to the modern world.

Will Straw and Nick Anstead edited "The Change We Need: What Britain Can Learn from Obama's Victory" (Fabian Society) in 2008.

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Labour's establishment suspects a Momentum conspiracy - they're right

Bernie Sanders-style organisers are determined to rewire the party's machine.  

If you wanted to understand the basic dynamics of this year’s Labour leadership contest, Brighton and Hove District Labour Party is a good microcosm. On Saturday 9 July, a day before Angela Eagle was to announce her leadership bid, hundreds of members flooded into its AGM. Despite the room having a capacity of over 250, the meeting had to be held in three batches, with members forming an orderly queue. The result of the massive turnout was clear in political terms – pro-Corbyn candidates won every position on the local executive committee. 

Many in the room hailed the turnout and the result. But others claimed that some in the crowd had engaged in abuse and harassment.The national party decided that, rather than first investigate individuals, it would suspend Brighton and Hove. Add this to the national ban on local meetings and events during the leadership election, and it is easy to see why Labour seems to have an uneasy relationship with mass politics. To put it a less neutral way, the party machine is in a state of open warfare against Corbyn and his supporters.

Brighton and Hove illustrates how local activists have continued to organise – in an even more innovative and effective way than before. On Thursday 21 July, the week following the CLP’s suspension, the local Momentum group organised a mass meeting. More than 200 people showed up, with the mood defiant and pumped up.  Rather than listen to speeches, the room then became a road test for a new "campaign meetup", a more modestly titled version of the "barnstorms" used by the Bernie Sanders campaign. Activists broke up into small groups to discuss the strategy of the campaign and then even smaller groups to organise action on a very local level. By the end of the night, 20 phonebanking sessions had been planned at a branch level over the following week. 

In the past, organising inside the Labour Party was seen as a slightly cloak and dagger affair. When the Labour Party bureaucracy expelled leftwing activists in past decades, many on went further underground, organising in semi-secrecy. Now, Momentum is doing the exact opposite. 

The emphasis of the Corbyn campaign is on making its strategy, volunteer hubs and events listings as open and accessible as possible. Interactive maps will allow local activists to advertise hundreds of events, and then contact people in their area. When they gather to phonebank in they will be using a custom-built web app which will enable tens of thousands of callers to ring hundreds of thousands of numbers, from wherever they are.

As Momentum has learned to its cost, there is a trade-off between a campaign’s openness and its ability to stage manage events. But in the new politics of the Labour party, in which both the numbers of interested people and the capacity to connect with them directly are increasing exponentially, there is simply no contest. In order to win the next general election, Labour will have to master these tactics on a much bigger scale. The leadership election is the road test. 

Even many moderates seem to accept that the days of simply triangulating towards the centre and getting cozy with the Murdoch press are over. Labour needs to reach people and communities directly with an ambitious digital strategy and an army of self-organising activists. It is this kind of mass politics that delivered a "no" vote in Greece’s referendum on the terms of the Eurozone bailout last summer – defying pretty much the whole of the media, business and political establishment. 

The problem for Corbyn's challenger, Owen Smith, is that many of his backers have an open problem with this type of mass politics. Rather than investigate allegations of abuse, they have supported the suspension of CLPs. Rather than seeing the heightened emotions that come with mass mobilisations as side-effects which needs to be controlled, they have sought to joins unconnected acts of harassment, in order to smear Jeremy Corbyn. The MP Ben Bradshaw has even seemed to accuse Momentum of organising a conspiracy to physically attack Labour MPs.

The real conspiracy is much bigger than that. Hundreds of thousands of people are arriving, enthusiastic and determined, into the Labour party. These people, and their ability to convince the communities of which they are a part, threaten Britain’s political equilibrium, both the Conservatives and the Labour establishment. When the greatest hope for Labour becomes your greatest nightmare, you have good call to feel alarmed.