James Purnell: I could have been Iain Duncan Smith

Former cabinet minister reveals that he proposed a universal credit to Gordon Brown.

There's quite a revelation from James Purnell in today's Times (£). He writes that he proposed a version of Iain Duncan Smith's "universal credit" to Gordon Brown and resigned after he was rebuffed.

Purnell writes:

Before I resigned from the cabinet, I proposed a similar plan to Mr Brown. But he was scared that there would be losers, and his refusal to give me any answer made me think that there was no point in staying inside the government to try to influence him.

It's now hard to find a mainstream politican or thinker who isn't in favour of the universal credit, at least in principle, and Purnell deepens the consensus. He describes the IDS plan as a "good reform" and observes (in a point obscured by George Osborne) that "we lose more money in mistakes than in fraud". As Duncan Smith is hailed by the left and the right as the most ambitious reformer since Beveridge, one can hear Purnell mutter: "I could have been a contender."

But he fails to ask the $64,000 question: is welfare reform possible at a time of high unemployment? The truth is that there are no jobs for many of the unemployed, nor will there be in the years to come. The number of long-term unemployed has more than doubled since 2008 to 797,000, while the number of vacancies has fallen to 467,000 – a jobs deficit of 330,000.

Yet, such objections aside, there's now remarkably little to choose between Labour and the Conservatives on welfare. The coalition's much-anticipated assault on universal (or "middle-class") benefits didn't materialise. Child benefit for higher earners was abolished (though the plan looks unenforceable), but the Winter Fuel Allowance, free bus passes and free TV licences were all retained in their present form.

It now seems that, against expectations, the key dividing lines of this parliament will not be over welfare reform.

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.