After last week's dramatic swerve to the right, this weekend's Tory poster launch looks more like an attempt to straddle two audiences - the base and disaffected Labour voters.

So for the base we have:

• "Let's Restore Discipline In Schools"
• "Let's Have National Citizen Service For 16 Year-Olds"

Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:

• "Let's Scrap ID Cards"
• "Let's Fund New NHS Cancer Drugs"

Each features David Cameron, sleeves rolled up - the same picture and the same layout as last Tuesday's effort.

Time to boot up Photoshop?

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