Why political blogging belongs to the insurgent

2010 and the rise of the left-wing blogosphere

Forget tired clichés about 2010 being the year of the UK's first internet election. For many of us, that came nearly five years ago. And what will feel like sophisticated digital electioneering next spring will seem quaint -- if not antiquated -- come 2014.

Nevertheless, the forthcoming election will mark a media break from the past for a number of reasons.

First, it's worth repeating that when the last general election campaign got under way in March 2005, YouTube was barely a month old and "broadband Britain" was at least three months away (in June that year, the number of households with a broadband internet connection finally outstripped those with dial-up).

Second, despite the multiple millions spent (wasted?) on 3G licences at the beginning of the decade, by the mid-point of the Noughties mobile internet was more notional than real. Always-on, mobile connectivity in its many guises is now, finally, commonplace.

The third point worth making is that political activists -- if not the mainstream media -- were mostly dabbling with the power of the net in 2005. Not so this time.

The political right is more established, with Guido Fawkes, Iain Dale and ConservativeHome leading the way, but the left is coming. Or so argues James Crabtree in this week's New Statesman, forecasting "the rise of the genuinely powerful, left-wing blogsophere".

He cites the likes of 38 Degrees (funded by the estate of Anita Roddick) and Left Foot Forward (set up and run by Will Straw) as examples of the new breed of left-of-centre blogs, joining the more established LabourList and Liberal Conspiracy.

Straw's site, with a remit to scrutinise Tory policy commitments, is inspired by Think Progress in the US, but also by the likes of Channel 4 FactCheck, where I was editor during the last campaign.

Crabtree is most persuasive when he argues that "the internet is not intrinsically amenable to either left or right". He writes:

Dubious theories circulate that the online world is ideologically slanted to be either libertarian or collectivist. Instead, it is most usefully understood in British politics as an insurgent technology. It's where you go when you are on the outside and you need to beat an incumbent.

In this way, the rise of the right-wing blogosphere has been pegged to two forces: people who strongly dislike Gordon Brown (such as Fawkes) and people who want their government back (such as the ConservativeHome activists).

His analysis is spot-on (even if Guido disagrees) but it does mean that, for the left to become truly successful, Labour will need to lose the next election. And that may not be what this new breed of left-of-centre bloggers -- preparing to sweat it out over the next six months -- had planned.

Read James Crabtree's piece in full.


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Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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“Trembling, shaking / Oh, my heart is aching”: the EU out campaign song will give you chills

But not in a good way.

You know the story. Some old guys with vague dreams of empire want Britain to leave the European Union. They’ve been kicking up such a big fuss over the past few years that the government is letting the public decide.

And what is it that sways a largely politically indifferent electorate? Strikes hope in their hearts for a mildly less bureaucratic yet dangerously human rights-free future? An anthem, of course!

Originally by Carly You’re so Vain Simon, this is the song the Leave.EU campaign (Nigel Farage’s chosen group) has chosen. It is performed by the singer Antonia Suñer, for whom freedom from the technofederalists couldn’t come any suñer.

Here are the lyrics, of which your mole has done a close reading. But essentially it’s just nature imagery with fascist undertones and some heartburn.

"Let the river run

"Let all the dreamers

"Wake the nation.

"Come, the new Jerusalem."

Don’t use a river metaphor in anything political, unless you actively want to evoke Enoch Powell. Also, Jerusalem? That’s a bit... strong, isn’t it? Heavy connotations of being a little bit too Englandy.

"Silver cities rise,

"The morning lights,

"The streets that meet them,

"And sirens call them on

"With a song."

Sirens and streets. Doesn’t sound like a wholly un-authoritarian view of the UK’s EU-free future to me.

"It’s asking for the taking,

"Trembling, shaking,

"Oh, my heart is aching."

A reference to the elderly nature of many of the UK’s eurosceptics, perhaps?

"We’re coming to the edge,

"Running on the water,

"Coming through the fog,

"Your sons and daughters."

I feel like this is something to do with the hosepipe ban.

"We the great and small,

"Stand on a star,

"And blaze a trail of desire,

"Through the dark’ning dawn."

Everyone will have to speak this kind of English in the new Jerusalem, m'lady, oft with shorten’d words which will leave you feeling cringéd.

"It’s asking for the taking.

"Come run with me now,

"The sky is the colour of blue,

"You’ve never even seen,

"In the eyes of your lover."

I think this means: no one has ever loved anyone with the same colour eyes as the EU flag.

I'm a mole, innit.