Here it is, then, the first ever Sun on Sunday. Or The Sun Sunday as itâs called on the masthead, the word Sunday depicted in red against an arc of yellow, like a beautiful sunrise. (This gives us the rather troublesome abbreviation of âThe SSâ, but I suppose âthe SoSâ was just as awkward.)
A brave new world, a new dawn⊠or just the News of the World repurposed into a new format? Well, letâs take a look.
I should say before I begin that Iâm not a regular Sunday paper buyer. For some people, a Sunday paper is as much a part of the Lordâs Day as having petty arguments in Ikea or eating a disappointing Sunday dinner in a horrible carvery. For me, though, Sunday editions are typically heavy on lifestyle garbage and light on news; and, call me a dinosaur, but I do like the news aspect of newspapers.
The Sun Sunday certainly represents newsiness, with the word âexclusiveâ spotted 12 times on the front and back covers. The vast majority of these âexclusivesâ are, however, columnistsâ views rather than breaking news; the real exclusivity for this first issue was is in getting the big names to write for the Sunday Currant, rather than getting big news to fill it.
So what was the big splash to hook in new readers?
There on the front page is Amanda Holden, holding her newborn daughter and telling of the time she nearly died. For many reasons, itâs a brilliant story to select as the SSâs first: itâs a âwilling participantâ celebrity story rather than one thatâs been dug up behind the victimâs back; itâs a positive story rather than knocking someone; it is, above all, a âgood taleâ.
Compared to the other big red-top Sunday splashes â Jimmy Greaves having a stroke (People), Charles and Camilla âliving separate livesâ (Star) and Kerry Katona planning to get married (Mirror) â itâs the most interesting, and will appeal to most buyers.
The Scottish Sun on Sunday, meanwhile, went with actual news as opposed to celebrity tales, claiming to reveal the date of the Scottish independence referendum as 18 October 2014. Is it really the âdate of destinyâ or not? Well, chances are that weâll probably have forgotten about the prediction by then, just as weâve always forgotten about every General Election prediction misfire. But you have to admire the story selection, which is spot-on.
On page 3 there are no naked breasts, but to ease the pain for Sunday-morning masturbators, thereâs a photo of Kelly Rowland with a âhandbraâ pose, neatly straddling the tits/no tits dilemma for this week. Like the Sun on Saturday, the Sun on Sunday is coy about the breasts itâs so proud of the other five days of the week and those oh-so-hilarious captions in which the MODELS talk about POLITICS as if theyâve got a CLUE about what theyâre SAYING.
Later on in the paper, subverting the perception of women in the Sun, former page 3 stunnah Katie Price keeps her clothes on (as is her right, one supposes) to address the nation with her views.
Price is someone itâs almost impossible for someone like me to criticise without looking like a snob, so Iâll try my best not to fall into that bear trap. To summarise, though: she would love to have met Marie Colvin; she admired Whitney Houston; she urges people to support the Paralympics; she says state schools can teach kids a lot and that private education is not necessarily the best way to go for parents who can afford it.
Itâs quite well written by Price (Iâm looking straight to camera, like Harry Hill) but there seems to be something missing, some spark of personality, some spice.
Itâs the same when I steel myself to read Toby Youngâs column later in the paper and find it lacklustre: it seems sanitised, bland, unappetising. Iâm no fan of Youngâs but I can see the point of him, or at least the point of him when he writes as he usually writes: heâs there to stir things up, create a few ripples and get people talking. His first outing, though, was dull. If heâs not there to write like Toby Young, why hire Toby Young?
âAha,â you may say, âYou want it both ways, Baxter. Youâd criticise the Sun if it came out all guns blazing, and now youâre criticising them for being too bland.â
And there is probably a grain of truth in that. But there seemed something muted about this first edition, something missing â some kind of spark of creativity and fun which was what set the Sun apart from its rivals in the first place.
Perhaps the launch was a âsafety firstâ endeavour designed to avoid controversy at all costs; perhaps those evil liberal thought police have won and neutered a much-loved British beacon of democracy and truth; perhaps it was just first-edition nerves. It canât have helped that everyone knew Uncle Rupert was looking over their shoulder while they were putting it together, and didnât want to be the one to make a big mistake.
Letâs talk about sport now. Hear me out. The News of the World had by far and away the best Sunday football reporting of any newspaper, due to the sheer amount of resources it poured in and the breadth of coverage, right down the leagues, and that drove a lot of sales. The SOSâs back pages are crammed full of interviews, reports and features, including a preview of todayâs Carling Cup final â though (perhaps tellingly) no Liverpool voice was available, so the Sun spoke to Jose Mourinho instead.
There was also a rather strangely isolated article about Luis Suarezâs family and his racism row stuffed into the main paper â whether it wasnât considered worthy of the sports section or a cup final preview I donât know, but it seems rather odd where it is.
The 28-page Goals Plus picks up the main bulk of football action, with terrific analysis of Premiership and Championship football, a good shout for League One and League Two, and superbly crafted pages of pictures, graphics and stats.
If I was ever going to buy the SOS, it would be for Goals Plus â and itâs daft to ignore that factor when considering why punters pick that paper they choose on a Sunday. There were a couple of teething problems in my copy with the use of fansâ tweets at the top of match reports, but those will be ironed out, Iâm sure.
So thatâs what I liked.
What I didnât like so much was on page 9, an initial toe in the water to cheerlead for a new military campaign in the Middle East. âLike it or not, Britain is going to war again,â says political editor Tom Newton Dunn, in an opinion piece after an exclusive about plans being drawn up for action against Iran.
The Sunday version of the Sun, as with its versions the other six days of the week, will fall into line when it comes to backing whatever military action this country takes. They wonât be alone in that, but itâs a statement of intent.
For the 50p introductory price, the SS does represent decent value for money. Itâs got enough content to keep you happy for a couple of hours on a Sunday if you like that sort of thing, and if you are a football fan, the coverage is probably the best thatâs out there. Itâs not a brave new dawn, and itâs not quite the News of the World rebadged either; itâs just a way of keeping the money rolling in.
If it stays as safe as the launch edition, some readers may drift off to find something with a little more punch, but I suspect the content will mature.
Weâll find out a lot more next week. I say âweâ but I wonât be buying it again; once was quite enough for me. If you like the Sun the rest of the week, though, fill your boots.