Oh dear. A week after his campaign team resigned en masse, there is more bad news for Newt Gingrich in this latest Gallup poll. His positive intensity score has plummeted from a high of 19 in April to just two at the latest count.
To put in context just how mind-numbingly awful this is, take a look at the positive intensity scores of some of the other Republican candidates.
In Gingrich's defence, however, he is not the only candidate suffering from falling positive intensity scores. The widely-tipped Tim Pawlenty's rating has halved, from a peak of 17 to nine. Jon Huntsman's positive intensity rating has gone down too. But neither Pawlenty nor Huntsman have seen drops as remarkable as Gingrich's.
Gingrich seems to be fulfilling the Rudy Giuliani role in this election. Like Giuliani in 2008, Gingrich is a seemingly competent - if a little crazy - candidate, running a truly awful, ill-thought out campaign, marred by poor organisation and strategy. For these reasons, I nominate Newt for the inaugural "Rudy Giuliani Electoral Implosion" award. Well done, Newt. You might win something.