Time to reject false choices and fears about immigration

Basic freedom of movement across borders is fundamental to human dignity.

Srinivasa Ramanujan isn’t a name most people know, but his story illustrates the power of migration to improve the world.

Born to a poor family in southern India in the late nineteenth century, Ramanujan displayed a remarkable mathematical mind from an early age, developing complex theorums as a teenager.

He was a genius, but he left school in poverty and seemed destined to live a life of subsistence. By chance, Ramanujan was discovered by another Indian mathematician and ended up at Cambridge, producing ingenious new ideas and eventually becoming the first Indian to be elected a Fellow of Trinity College.

Ramanujan was lucky. Had he not been discovered when he was, he could have easily spent a life in poverty, his genius untapped and giving nothing to the world.

The west’s immigration laws make it remarkably difficult for latter-day Ramanujans to exploit their potential. Ramanujan represents not just the geniuses lying fallow in subsistence agriculture, but all human talent that is not being tapped to its full potential.

Whether the reasons are poor governance, cultural constraints, poverty or other restraints on human productivity, billions of people are being condemned to lives of relative squalor, with no way out.

A person’s productivity is enormously dependent on the circumstances they find themselves in. Taxi drivers in New York City, over 90 per cent of whom are immigrants, earn between $25,000 and $28,000 a year (£). Taxi drivers in, say, Benin can expect to earn less than $1,440 a year for exactly the same work.

Lowering the borders to allow more people from poor countries to come and work in the developed world would harness this and make the world dramatically richer in a very short space of time.

A 2011 study of the existing research around the GDP benefits of immigration by Michael Clemens of the Centre for Global Development (Economics and Emigration: Trillion Dollar Bills on the Sidewalk?) found that removing all barriers to migration could increase global GDP by between 67 per cent and a whopping 147 per cent – in other words, more than doubling global GDP. (In contrast, the studies reviewed found that removing all global barriers to trade – still an important goal – would increase global GDP by between 0.3 per cent and 4.1 per cent.)

Would these benefits mostly accrue to the host countries, depriving poor countries of the productivity of human capital? It doesn’t look like it. Development economist William Easterly has cited four reasons that "brain drain" from poor countries is a good thing: benefits to the migrants themselves, benefits to their families (through money sent back by those migrants), new skills and fresh ideas from migrants who do return home, and the global "brain gain" of tapping talent and unleashing the ideas of more people.

A World Bank study that compared the per-capita income gain to Tonga from microfinance, deworming programmes, conditional cash transfers and a seasonal migrant worker programme in New Zealand. The results were staggering – migrant workers sent home huge amounts of cash, increasing spending and investment in Tonga to raise per-capita incomes by 30 to 40 per cent - see graph below.

Graph from David MacKenzie on the World Bank blog.

We should reject the false choice presented by opponents of immigration between a fortress Britain and being "swamped" by immigrants. Fears of the welfare state being overrun are misplaced and do not reflect the reality that immigrants are actually helping to support state services. Immigrants to Britain pay more in taxes to the state than they consume in services – and since the average immigrant to Britain is young, we are counting on increased immigration to support our aging population.

There is a lot of evidence to suggest that immigrants are more entrepreneurial than the average person, as you might expect of someone who has travelled halfway across the world in search of a better life. A 2006 study in the US (pdf) found that "50 per cent of Silicon Valley engineering and technology startups were founded by immigrants (as were 25 per cent of such startups nationwide)." And, of course, the more innovation that takes place anywhere in the world, the better off we all are.

To libertarians and liberals, basic freedom of movement across borders is fundamental to human dignity. But everyone should be eager to make the world’s poorest better off and unlock the talent of more people like Srinivasa Ramanujan.

Sam Bowman is the head of research at the Adam Smith Institute

The backdrop to a speech about immigration. Photograph: Getty Images
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA