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Rhiannon Lucy Cosslett and Holly Baxter of the Vagenda Magazine

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Just joining the boys' club doesn't give all women success in the workplace

We need to rewrite the rulebook, not just obey the rules.

Sherlyn Chopra
Sherlyn Chopra, the first Indian woman to pose nude on the cover of Playboy. Photograph: Getty Images

It was "not easy", said Bollywood starlet Sherlyn Chopra in a BBC interview about her latest career move last week, but "no one can take that achievement away from me. My sister is proud of my achievement," she continued, while her mother may have reservations but will just have to "accept me the way I am". From these fairly ambiguous words, Chopra’s "achievement" could have been any number of feats - but it just so happened to concern her recent nude appearance on the cover of Playboy, which officially made her the first Indian woman ever to do so. Naturally, some vocal members of the blogosphere were loath to agree that such a move could be seen as genuine attainment. Others, however, were supportive of Chopra’s actions, arguing that her choices were personal and could in many ways be seen as a natural progression from her most recent roles in Bollywood movies.

Coincidentally, reporting of Chopra’s appearance on the front of the world’s favourite soft porn magazine appeared on the same day that statistics were released suggesting that the number of female board directors has risen by a third over the past year. The Telegraph lauded this as proof of the success of voluntary targets in the workplace, and it’s a fair argument. Stringent recommendations from the UK Department for Business, Innovation and Skills (BIS) stated that FTSE 100 companies should aim for at least 25 per cent female representation by 2015, after it was found that at the previous rate of snail’s-pace uptake, it would take at least 70 years to significantly address the gender gap. Many companies voluntarily signed up to a code of equality which involved reporting back on their progress and presumably having to save a whole lot of (bearded) face. The percentage of women board members rose significantly; the percentage of female board directors less so. But because even the official report itself relied heavily on percentages rather than actual numbers, when we all know that the numbers of gals in expensive skirt suits were intimidatingly teensy to start with, it’s difficult to say how much real achievement in terms of "bums on seats" has been made.

What, then, is it that unites Chopra’s defiantly naked body and the Hobbs-clad ladies controlling the financial world? From our side, it is simply that we’ve suddenly been given two very different perspectives on what constitutes success in the workplace. Both of these announcements have focused heavily on very different definitions of achievement - and it has led us to question: what sort of work should women be proud of nowadays?

It might seem natural to proclaim some beef - and a big meaty slab of it, too - with Hugh Hefner and his puff-tailed Playmates at first. But in fact, the issue of board directors often kicks up just as much sand as that of Playboy modelling in the modern environment. As we’ve mentioned in the past, Germaine Greer was the one who wanted to liberate women from housework rather than "putting them on the board of Hoover" - and increasingly, certain sects of modern feminists have stated that we should turn our backs on the glass ceiling altogether, rather than attempt to break into a patriarchal structure of cut-throat capitalism that we never took part in building in the first place. While BIS's efforts should not be underplayed, it should also be considered that introducing female co-workers to the boys’ club of high-powered industrial decision-making may not go far enough in addressing a lot of social and cultural ills holding women back. Expensive company car or no, these women are still entering a game where men made all the rules. Basically, they’re still just becoming part of The Man, man.

Meanwhile, Sherlyn Chopra has done a Magic Mike and gone where the money is. Who are we to blame her? She’s grown up as a steaming hot babe in an industry that demands almost physical perfection from its female participants; she’s inevitably had to cultivate her looks as well as her talent; and a star appearance on Playboy’s front cover surely garners even harder currency than an uncomfortably long hug with Hugh. Self-posted naked pictures via Twitter earlier in the year suggest that she may well take pleasure in the exhibitionist side of things, and Bollywood payment is notoriously unpredictable. Besides, the well-worn pro-stripping argument can be applied quite nicely here: to take advantage of male slavishness to their sex drives for ridiculous amounts of money is actually giving women the financial upper hand. A pessimistic view on the entirety of humanity, perhaps, but hey! Everyone’s cashing in somehow, so what’s the problem?

What differentiates Chopra from her counterparts in the UK boardroom may ultimately be very little. All have achieved in their careers by reinterpreting (but not rewriting) the rules put down by male-dominated structures, where an action that guarantees economic status equals success. Serious financial clout plus family - the "have it all" culture - is so difficult to cultivate because it was only originally only ever envisioned for males, and the social roles they were expected to take. And while we hold on to the idea that success and achievement is defined by muscling onto the path where these men first trod, we can only get so far. Perhaps that’s why Chopra’s announcement, and the sister announcement that women are appearing more and more on boards across the country, leaves an unusual (if not entirely bitter) taste in our mouths.

"Have it all" is, of course, alive and well in its absolute embodiment: newly-appointed Yahoo CEO Marissa Mayer, who happens to also be six months pregnant. Social media went predictably mad for the baby-carrying exec, which is undoubtedly one of the most encouraging appointments made in the capitalist sphere this generation. Eventually, however, the hoo-hah was questioned by some: expectant fathers would never have been scrutinised, complained commentators; the uproar was teetering on the edge of depressing, said others; and Mayer herself somewhat let the side down by proclaiming that she planned to take minimal maternity leave, during which she would work throughout.

In comparison to the FTSE companies, many of which apparently soldier on toward 50 per cent female representation, the USA’s Fortune 500 lag uselessly behind at a chief count of four per cent. Marissa Mayer, in light of this knowledge, has certainly done an unusual thing. Can we be proud of her accomplishment? Insofar as we can understand Sherlyn Chopra’s motives, yes we can. But have they, in their magical, maternity leave-shunning, perfectly-proportioned and cellulite-free ways, done much for the feminist cause in Careerland? Perhaps not. For a real movement that we can take pride in, it may be necessary to rewrite the rule book entirely, so that women who aren’t superhumanly unaffected by childbirth or blessed with Venus-like bodies can also enjoy credible success in the workplace. A difficult undertaking indeed, but surely a valiant one. Any volunteers?

 

19 comments

James Mann's picture

Good morning Keep up with the outstanding posts. Thanks you very much

post new comment's picture

Proud of Mayer's accomplishment? She is in percentage and she won't stay long in this percentage. No manager would ever justify their private commitments before anybody, private and professional spheres of life are to be kept separate. Mayer happens to be a woman with physical illness called pregnancy, she herself presents it that way, there are many male volunteers to take her place and it happens they don't hesitate to use any arguments to get what they want. As long as women are willing to justify their physicality and its after-effects, newborn and child care, they are going to stay excluded from certain professional sphere. It's about them feeling guilty and responding to uterine arguments with consequences uphelding level of public debate. Participants could argue that business is done by head not by uterus, but arguments below the waist implicate literaly adverse responses. This creates public debate on embarrassing level and consequent public opinion.

No wonder sexual harassment (in wider context) is a workplace's problem, it comes from not keeping private and professional spheres separate. Both sexes are equaly prone to do business using not quite the part of their body as they should. Why 50% of population should pay 100% price for that? Because said 50% still acts as frail entities, caring and loving mermaids, not as down-to-earth people who know what they want, know how to do it and are going to get it. There's no problem with your physicality, problem is in your head. You don't need any rewriting if you know how-to-do-it, if you know that, you just do it.

McMac's picture

The Vangenda girls strive against the body fascism in female culture while leading the march of the lifestyle Nazis.

“Have it all” is the rallying cry. The demand is every workplace must “give success to all women ”

To reach the top of a large company takes a rare combination of ability, dedication and near pathological drive. Of those that do, few will have a happy balance of home and work life. If you want to compete with these people, make a choice and go for it. If not, be happy you’re not working 18 hours a day.

The “have it all” nuttiness tells every woman, not only should they be a senior manager but they should do it only spending 20 hours a week at work. That’s not rewriting the rule book that’s a complete recreation of realities of worldwide commerce.

McMac's picture

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Pavlova's picture

"Besides, the well-worn pro-stripping argument can be applied quite nicely here: to take advantage of male slavishness to their sex drives for ridiculous amounts of money is actually giving women the financial upper hand!"

The question of who has the upper hand in this transaction, her or the readership can be answered like this: Would she pay for the opportunity to strip? Would the readers pay for the opportunity of her stripping?

Z!A's picture

The answer is nobody has upper hand, transaction is only a transaction regulated by law of supply and demand. Skewing arguments to advantage of any side is childish, replying with turning them around even more so.

New statesman New's picture

Who needs written contra to unwritten men's rules? Absurd. Business requires certain skills, if you're not ready to be a triple b*tch, spare yourself and stick to nappies, alternatively to playboy's cover. If you are described by men in your workplace as a b*tch, and by women as double, you may be sure you're good at what you do.

Pavlova's picture

"Business requires certain skills"

Being a b*tch isn't a skill. Everyone knows you get further by inspiring people than by bullying them. Business may have traditionally been a sphere where being unpleasant, ridiculously competitive and cut-throat to other people was valued, but that has more to do with the fact that it was men who dominated that sphere. Those traits aren't really necessary to run a successful business at all, and have in fact lead to all kinds of problems.

New statesman New's picture

Regarding b*tch go back to my last line. Clear from the beginning.

There are many types of jobs, uninspired souls do, let's say, different kinds of jobs than people who know what to do. Those who know what to do are called professionals.

joe hill's picture

Many years ago when I was a mere nipper, my parents let me stay up to see the Miss World Competition. Outside, the feminazis could be heard baying for blood Terry Wogan, in his inimitable way, asked Miss Venezuala: "So, Miss Venezuala, and shure what d'ye think of them women outside protesting' and whingin' and saying the Miss World contest degrades women?"

Miss Venezuala pondered these weighty matters for some minutes: one could see her blow furrowing with the sheer mental effort. Eventually she replied

"I theenk eet ees only the uglee women who say such theengs. Eef they were pretty enough to compete, they would be here. "

A teen age latin airhead was able to put her finger on a point which has escaped every professor of feminist theory.

Pavlova's picture

@Joe
"A teen age latin airhead was able to put her finger on a point which has escaped every professor of feminist theory."

Translation: I theorise like a teenage airhead because reading what professors and feminists say is a bit hard.

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Maaggie's picture

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McMac's picture

Interesting article. But what execatly do you mean by re-write the rulebook? What needs to change to get woman onto the board? And why does it matter if a board member is male or female?

I was in a meeting with my company’s board last month. It’s a Billion pound organisation with female CEO and half the remaining members are female too. I’m not sure what they’d make of the idea that the rule book needs to be re-written for women in senior positions, but I can guess and there would be swearing involved.

I find this obsessing with what happens to 0.1% of the workforce a distraction. It’s the environment for the other 99.9 that counts. Don’t think that female CEO’s will provide for a female friendly company with free childcare and the like. They’ll want what every other CEO wants, growth and maximum shareholder value. Everything else is fluff to them.

Pavlova's picture

"They’ll want what every other CEO wants, growth and maximum shareholder value. Everything else is fluff to them. "

Speculation that isn't borne out by the facts.

Women don't have to consciously want to make an environment more female friendly, just by adding their perspective to the mix it will become so. Surely you can't have missed the "feminised" media and education environments that men struggle with so much?

McMac's picture

Speculation? CEO's don't have a choice, unless we find a new breed of shareholder that doesn't want the value of their investments to grow.

Yes there has been a shift in education away from learning and understanding and towards a system that rewards nice neat homework and well presented note books.
We're raising a generation of office administrators. That sort of under achievement is fine in the public and pseudo public sector, but won't happen in the private sector, competition won't allow it to survive.

New statesman New's picture

'That sort of under achievement is fine in the public and pseudo public sector, but won't happen in the private sector, competition won't allow it to survive.'

That is the point.

hugh markey's picture

Full-frontal feminism - that'll do it! At a price - what price?

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