The men's rights zeitgeist

Don't buy into this pretend battle of the sexes.

It's been one hell of a week for women. Not only did we see Bollywood star Aishwarya Rai vilified for her failure to lose her baby weight fast enough, but we also discovered that the SmoothGroove fanny protector (giving your vagina a more streamlined silhouette since 2012) was an actual product. On top of that, we have Grazia telling us to "send your butt to bootcamp", because, and we quote verbatim here, "butts are huge at the moment, both literally and trend-wise". As the inimitable Patsy Cline once yodelled (a maxim which now echoes through the karaoke bars of the north-west every Friday night): "Sometimes it's hard to be a woman." Yet, this week, we're being told that men are having a pretty tough time of it too. Maybe even a worse time, if the book The Second Sexism, by David Banatar is to be believed. Much of the coverage has suggested that men are the real victims of abuse here, you see. Unemployment affects white working class men the most, they rarely get custody of their children, and prisons are full of them (men, not children, obviously). As the feminist deity and all-round bullshit detector Suzanne Moore has pointed out, this might have something to do with men like, doing more crime.

Men's rights are, if you'll pardon us using the "media-speak" we've recently been exposed to in TV production meetings, pretty "zeitgeisty". Like your arse, men's rights are massive right now. Of course, this has been "a thing" since the Fathers4Justice superheroes first scaled a public building, reiterating in one fell swoop that irresponsible, life-endangering behaviour and silly costumes are not only newspaper-friendly, but are also not qualities many women look for in a potential birthing partner. Then we had Tom Martin suing the London School of Economics' gender studies programme for sexism, one of his complaints being that the chairs they sat on were too hard and not suitable for the comfortable positioning of his goolies. Poor Tom.

This week, alongside the incessant plugging of The Second Sexism, we have the American "National Coalition for Men" backing the Republicans' version of the Violence Against Women Act, claiming it will give the "true victims" of abuse the long sought for protection they need. These true victims? Heterosexual men, of course. Then we had Tony Parsons moaning about how having a successful partner makes men feel as though they have little willies, but that's the minor end of the spectrum when you consider the anti-woman agenda peddled by websites such as "A Voice for Men". We came across the site via RegisterHer, an online initiative which purports to be an alternative to the male-dominated sex offenders' register, in which they publicly name and shame women who have "cried rape" and label high-profile feminists as "bigots".

Their "brother site" A Voice for Men is essentially the EDL of the mens' rights movement, positing as it does such statements as "a single mother is a woman who in most cases chose to have, or to raise a child without a father. This demonstrates terrible, selfish values", and "fake boobs are a sexual advertisement. If your wife or GF wants them that means she's seeking to attract heightened male attention." It's extremist, bitter, and encourages men to "not get fucked" by taping every conversation that they have with a woman, like a troop of paranoid angry, ninja spies.

Such websites are ripe for ridicule, so it's hard to know how seriously we should be taking them. Many resemble the more radical ends of the feminist spectrum - with one crucial difference. Most feminists openly acknowledge that patriarchy is bad for men as well as women, and that concrete gender roles and unrealistic societal expectations, such as men being encouraged never to openly display emotion, are generally a bad thing. In light of that, having men splinter off to form these "cock coalitions" is rather puzzling.

Psychologist Oliver James stated that the reason for this is that men are feeling "sexually threatened". And of course, the reason so often touted for this is female emancipation - we have come too far. You only have to look at the popularity of pulling guide The Game and website The Ladder Theory- a pseudo-scientific attempt to explain the relationship dynamics between the sexes (choice quote: "Most guys know that women dig guys with money…. Women who are this way (and it is almost all of you) should be honest and admit that they are basically whores") to realise that these guys truly believe that they are under siege.

This debate is very much being set up as a battle of the sexes. Rather than joining us in our anti-sexism agenda, these men are attempting to fight back against vagina-wielding harpies by reasserting their masculinity in a way that is not only misogynistic but also deeply conservative. Fighting sexism means fighting it in all its forms in the hope that we will one day achieve an equal, happy society. Booting women back into the kitchen and stripping them of their voices will not achieve that, just as feminist bashing will not endear you to those who are engaged in fighting patriarchy and all the unpleasant consequences it holds for both men and women. Yes, stereotyping men as incompetent, emotionally illiterate buffoons is unfair, not to mention deeply impolite, but rather than engaging in a victim-war, rather than saying "I have suffered, and my suffering is of more important than yours," why not accept that we all suffer, in some way or another?

It is of course, a matter of historical fact that women have been systematically sidelined and regarded as second class citizens for much of our time on the planet, but here at the Vagenda, we also recognise that it must be terribly upsetting to be repeatedly told that you can't multitask. Which is why we're going to put ridiculing the anti-abortion lobby to one side for the time being and make this all about you guys. It's what you wanted right? You are, after all, the zeitgeist.
 

Neil Strauss, the author of The Game, a pulling guide for men. Photograph: Getty Images

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.