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Laurie Penny on New Girl: not so much a sitcom, more a new front in the war on twee

It's not technically impossible to fight patriarchy in a Hello Kitty thong.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable.

New Girl, Channel 4's flagship US import whose second episode aired last night, is not a sitcom so much as new front in the war on twee. The show stars every lonely child-man's fantasy indie girlfriend, Zooey Deschanel, as a hapless twenty-something who moves in with a group of, can you believe it, men, after breaking up with her boyfriend.

That's the plot. That's the whole of the plot. Cue a succession of lacklustre 20-minute riffs on the theme of boys and girls and how hilariously incompatible we are, during which Deschanel gabbles and twirls around with her candy-coloured skirts tucked into her knickers until female viewers with an ounce of self-respect get an overwhelming urge to rifle through our fix-up bags, find our sparkliest, prettiest make-up pencils, and push them firmly into the wet meat of our eyeballs.

The posters for the show depict Deschanel -- an adult woman whose real-life website is called "Hello Giggles" -- in a pastel tutu and a confused expression arriving in a packing crate, like a kitten waiting to meet her new owners. Treading the fine line between insulting and merely infuriating on dainty ballet pumps, New Girl was created by a woman and designed to appeal to women - Hollywood execs having finally realised that female viewers actually like to watch female leads with real personalities and real emotions.

Enter Jess, a character who seems to have been created, like the plot, by committee, specifically a committee of bored, sexist hipsters rummaging for inspiration in the reject bin of noughties pop culture.

Jess is the sort of manic-pixie-dream-cliche for whom words like 'kooky' and 'zany' were invented. She is precisely what mainstream culture believes a woman with 'personality' looks like: ram together some vintage bird-themed jewelry, wacky accessories, the sort of sunny disposition that wanders around singing little songs all the time, and an overplayed clumsiness - "oops, I fell off my heels!" - that, as several commentators have already noted, is the standard 'flaw' given to lady characters in a universe where women are required to have all the solid, three-dimensional weight of a cigarette paper - and voila, real female personality!

In its conviction that oversized glasses are an adequate substitute for actual character traits, New Girl is hardly guiltier of concessions in the war on twee than hundreds of Shoreditch teenagers. Jess is a two-dimensional caricature of the sort of girl-woman who, in real life, really does wear Hello Kitty thongs and kiddie clips in her hair and bakes endless cupcakes that don't even have any drugs in them.

I have met many iterations of 'that girl', and occasionally I have been her myself -- the girl who lisps and giggles as a way of making the men in the room feel better about the presence of a woman with a job and a mind of her own. When stereotypes are trotted out on television, sometimes we should ask ourselves what roles they play in real life.

It's not just Hollywood that's painfully uninterested in three-dimensional women with complex emotions. In a world where women and girls grow up negotiating a soup of stultifyingly gendered aesthetic cliche, sometimes the best way to tell the world you're hurting really is to cry theatrically and watch Dirty Dancing on repeat. So, we dumb down; we prattle when we could speak our minds; we play retro-cutesy as if to apologise for the modernity and maturity that so often terrifies the men in our lives.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable. The war on twee, however, is a much an aesthetic crusade as it is a feminist one -- and as long as lisping, kiddie-clips and drug-free cupcakes remain in vogue, I'll know which side I am on.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

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Metro mayors can help Labour return to government

Labour champions in the new city regions can help their party at the national level too.

2017 will mark the inaugural elections of directly-elected metro mayors across England. In all cases, these mayor and cabinet combined authorities are situated in Labour heartlands, and as such Labour should look confidently at winning the whole slate.

Beyond the good press winning again will generate, these offices provide an avenue for Labour to showcase good governance, and imperatively, provide vocal opposition to the constraints of local government by Tory cuts.

The introduction of the Mayor of London in 2000 has provided a blueprint for how the media can provide a platform for media-friendly leadership. It has also demonstrated the ease that the office allows for attribution of successes to that individual and party – or misappropriated in context of Boris Bikes and to a lesser extent the London Olympics.

While without the same extent of the powers of the sui generis mayor of the capital, the prospect of additional metro-mayors provide an opportunity for replicating these successes while providing experience for Labour big-hitters to develop themselves in government. This opportunity hasn’t gone unnoticed, and after Sadiq Khan’s victory in London has shown that the role can grow beyond the limitations – perceived or otherwise - of the Corbyn shadow cabinet while strengthening team Labour’s credibility by actually being in power.

Shadow Health Secretary and former leadership candidate Andy Burnham’s announcement last week for Greater Manchester was the first big hitter to make his intention known. The rising star of Luciana Berger, another member of Labour’s health team, is known to be considering a run in the Liverpool City Region. Could we also see them joined by the juggernaut of Liam Byrne in the West Midlands, or next-generation Catherine McKinnell in the North East?

If we can get a pantheon of champions elected across these city regions, to what extent can this have an influence on national elections? These new metro areas represent around 11.5 million people, rising to over 20 million if you include Sadiq’s Greater London. While no doubt that is an impressive audience that our Labour pantheon are able to demonstrate leadership to, there are limitations. 80 of the 94 existing Westminster seats who are covered under the jurisdiction of the new metro-mayors are already Labour seats. While imperative to solidify our current base for any potential further electoral decline, in order to maximise the impact that this team can have on Labour’s resurgence there needs to be visibility beyond residents.

The impact of business is one example where such influence can be extended. Andy Burnham for example has outlined his case to make Greater Manchester the creative capital of the UK. According to the ONS about 150,000 people commute into Greater Manchester, which is two constituency’s worth of people that can be directly influenced by the Mayor of Greater Manchester.

Despite these calculations and similar ones that can be made in other city-regions, the real opportunity with selecting the right Labour candidates is the media impact these champion mayors can make on the national debate. This projects the influence from the relatively-safe Labour regions across the country. This is particularly important to press the blame of any tightening of belts in local fiscal policy on the national Tory government’s cuts. We need individuals who have characteristics of cabinet-level experience, inspiring leadership, high profile campaigning experience and tough talking opposition credentials to support the national party leadership put the Tory’s on the narrative back foot.

That is not to say there are not fine local council leaders and technocrats who’s experience and governance experience at vital to Labour producing local successes. But the media don’t really care who number two is, and these individuals are best serving the national agenda for the party if they support A-listers who can shine a bright spotlight on our successes and Tory mismanagement.

If Jeremy Corbyn and the party are able to topple the Conservatives come next election, then all the better that we have a diverse team playing their part both on the front bench and in the pantheon of metro-mayors. If despite our best efforts Jeremy’s leadership falls short, then we will have experienced leaders in waiting who have been able to afford some distance from the front-bench, untainted and able to take the party’s plan B forward.