Who is really exploiting Louise Mensch's looks here?

Predictable harrumphing about the Tory MP's photoshoot with GQ.

Predictable harrumphing about the Tory MP's photoshoot with GQ.{C}

I disagree with Louise Mensch on many things: starting with the Tory party being the best and continuing right down to "Count Cosimo Parigi" being an acceptable name for the hero of a novel. But I'm with her on this: female politicians can't win. They are inevitably judged on their looks: they're dowdy frumps (or "unfuckable lard-arses", to quote Silvio Berlusconi's charming description of Angela Merkel) or kittenish sexpots. They can't complain about it, either, because then they are whingeing girls who can't play at the big boys' table.

This month, Mensch has been interviewed by Matthew D'Ancona for GQ magazine. Inevitably, the subject of her looks came up -- triggered in part, I'm sure, by the Guardian Weekend magazine's decision last year to ask whether she'd had a facelift -- and she said that it was sexist to "'trivialise a woman politician based on her appearance". She also posed for a photoshoot wearing a knee-length skirt and a crisp white blouse.

Cue sneering.

The Mail went for "Tory MP Louise Mensch has condemned the 'trivialisation' of women politicians who are judged on the basis of their appearance. However, the attack will raise eyebrows given that it came in a magazine interview accompanied by high-glamour photographs of the outspoken backbencher and chick-lit novelist." Just in case you didn't know what a "high-glamour photograph" was, it provided one - a photograph larger than the accompanying text, in fact. (D'Ancona told the Mail that Mensch was happy to be photographed but refused to wear "'skimpy outfits".)

The Telegraph had much the same idea, accompanying a quarter-page photograph of Mensch with an epic 93 words about her views on her promotion prospects.

Immediately, the cry went up: why pose for GQ if you want to be taken seriously? The answer, of course, is that plenty of male politicians have posed for style magazines with little adverse comment. David Cameron was GQ's cover star in a photoshoot which must have involved industrial-sized tubs of bronzer and possibly a whole new iteration of PhotoShop (look, if you dare, here). George Osborne's done it. Boris's done it. Tony Blair did the cover of Men's Vogue, for crying out loud. Nick Clegg posed for the Mail on Sunday's Live magazine doing a sexy tie-based reverse striptease. Look at him, the harlot! How does he expect us to listen to his views on the Eurozone when he's smouldering like that into the camera?

Yes, I'm sympathetic to the idea that Mensch is having her cake and eating it: promoting herself in a men's magazine while decrying sexism. (And she's never going to get my vote as a 21st-century feminist icon.) But there's a lot of other, far more egregious cake dual-wielding going on here.

The first part of it is the media endlessly regurgitating stories about Mensch's appearance, then asking her about them, then getting upset that she answers.

The second is illustrating those stories with whopping great pictures of an attractive woman, because editors know that sells papers.

Who is really exploiting Louise Mensch's looks for their own gain here?

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
Show Hide image

Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

0800 7318496