Politics 29 August 2012 Asda starts Christmas four months early The supermarket chain has put "Santa's grottos" in three English stores. Print HTML According to the Daily Star, Asda has opened "Santa's grottos" in three English stores. Christmas is just 118 days away! Better start preparing. The paper reports: Christmas has come early at Asda – with store bosses opening a string of Santa’s grottos. . . Several shoppers have complained to the Advertising Standards Authority about the early decorations But Asda bosses said the grottos are designed to get people to “start saving” for the festive season and are advertising Christmas card savings. The three stores are mapped below. Currently, it seems John O'Groats is the furthest place from Christmas on Great Britain. View Asda Grottos in a larger map › Quote of the day Santa speaks to some kids in Selfridges. Photograph: Getty Images Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles UK equities: A logical proposition The case against TTIP There is radical potential in revitalising adult education – why are we letting it disappear?