The rise of TV binge-watching, and the death of the spoiler alert

Netflix has put all of its new House of Cards series online in one go. It's like a boxset without a boxset - but will it ruin the social aspect of telly viewing?

In the last week or so, my Twitter timeline (a self-selected crowd of pop culture enthusiasts such as myself) went a little bit nuts. The reason? An American remake of House of Cards, the wildly influential 1990 TV series starring Ian Richardson as fictional Tory Chief Whip Francis Urquhart (“You might very well think that; I couldn’t possibly comment”) had finally been released.

These days, the main man’s been relocated to Washington DC where he is called Frank Underwood (Kevin Spacey), and is a Democratic congressman playing the long and not entirely diplomatic game after a betrayal. I’ve only seen the trailer, but everyone seems more or less blown away by it so far – one enthusiastic viewer compared it to State of Play, which is for my money, one of the best television series of all time, so there’s pressure. But critical success or not, the really interesting thing about House of Cards (2013) is the mode of its release. All thirteen episodes of Season 1 have been released at the same time, so you, the viewer, gets to dictate the pace of your consumption. We have finally achieved something I did not think I would see in my lifetime: The Boxset Dream Without The Boxset.  

The series was commissioned by Netflix – not usually found in the business of acquiring original programming (that’s the preserve of HBO etc), but streaming it. The true joy of House of Cards lies not in the pedigree of the crew and cast – Spacey’s co-star is Princess Buttercup herself, Robin Wright – which is of course, desirable and welcome. No, it is its instant availability, crucially at the same time as it is being aired in America that makes this drama super-glossy and revolutionary. Fans of popular culture are almost always acolytes of the School of Instant Gratification, and those of us based in these British Isles having become used to occupying the position  of the ugly stepchild: almost always several months (sometimes years) behind on the best (and in the interests of fairness, worst – hello, FlashForward) of American television-programming, if we receive it at all. Cast off your entertaino-shackles, brethren – no more! It’s a genuinely exciting prospect.

One of the good things about being constantly late to the party was the option of binge-watching.  As director and executive producer David Fincher has it: “The captive audience is gone. If you give people this opportunity to mainline all in one day, there's reason to believe they will do it."He’s right. We’ve all done it – it’s how I watched superior American television like Deadwood, The Wire, Party Down and Friday Night Lights among others – and we know it to be good. In fact, there is no joy quite like that which is to be found at 1.30am, as you bargain with yourself about how many more episodes you can watch and still be productive in the morning.

With new innovations like Netflix’s latest move will come new questions about how to frame spoiler alerts. A few people have already issued gentle warnings: “I’m giving you two weeks,” tweeted one. “Then it’s spoiler city on House of Cards.” Others have promised dedicated hashtags or just suggested followers mute them for a good long while.

Those of us who live a solid chink of our lives on the internet know the Spoiler Avoidance dance well. Only last week, my Tumblr dashboard turned against me when it began throwing up gifs of a much longed-for event on an American sitcom. That kiss (I will give no more information for fear of incurring viewer-wrath of my own) came up at least ten times in gif and YouTube clip form in less than an hour. In the parlance of the medium, “Tumblr no curr” if your geographical location means you have to wait months for the networks in your country to pick up the second season of a wildly successful show before you can see a seminal lip lock. Tumblr will post those gifs until the cows come home – and sure, you can filter out specific tags to avoid the worst of the spoiling, but there are always breaches. Sometimes, I’ve been using a particularly entertaining gif as a catch-all response on my dashboard only to find the context of its origins watch a show months later.

Death, taxes and spoilers – the new trio of life’s terrible guarantees.

So I’ll be signing up to Netflix, simply because I want to watch this new series. And I will probably watch all thirteen episodes in two long binges over one weekend. It’s not the same as getting Parks and Rec, Scandal and Community at the same time as fans in the States, but for now, it’ll do.

Kevin Spacey in House of Cards.

Bim Adewunmi writes about race, feminism and popular culture. Her blog is  yorubagirldancing.com and you can find her on Twitter as @bimadew.

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Commons Confidential: Sleepy Zac is too laid-back

Lucy Allan's "threat", Clean for the Queen and the case of the invisible frontbencher.

After six years as a minister for Europe, David Lidington’s profile remains low. But the invisible frontbencher might be useful in a pub quiz, if not a referendum. A Tory snout muttered that David Who? has been boasting that he can name 20 of the 28 European commissioners currently parked in Brussels.

Lidington admitted that he will be history, should the UK decide to quit the EU. “If Britain voted to leave,” he nervously told a Tory gathering, “I think I’d let somebody else have a go in this job.” David Cameron is presumably thinking the same thing. Incidentally, can anybody name Britain’s EU commissioner?

“I wanted to get in touch to let you know about a fantastic initiative to help clean up the UK in advance of HM the Queen’s 90th birthday,” trilled the Banbury Tory Victoria Prentis in an email to fellow MPs. “‘Clean for the Queen’ brings together all the anti-litter organisations from the UK and aims to get people involved in the largest community-inspired action against litter . . . I will also be holding a drop-in photo opportunity . . . We will have posters, litter bags and T-shirts. Please do come along.” I await the formation of a breakaway group: “Republicans for Rubbish”.

Tory colleagues are advising Zac Goldsmith, I hear, to invest a slice of his inherited £300m fortune in speaking lessons to help him stop sounding so disinterested. Laid-Back Zac appears to lull himself to sleep on public platforms and on TV. My informant whispered that cheeky Tory MPs have been cooking up a slogan – “Goldsmith: head and shoulders above Labour” – ahead of the tall, rich kid’s tussle with the pocket battleship Sadiq Khan to become the mayor of London.

The Telford Tory Lucy Allan has finally received help after inserting the words “Unless you die” into a constituent’s email that she posted on Facebook, presumably to present herself as the victim of a non-existent death threat. Allan has since become embroiled in accusations of bullying a sick staffer. “The House has offered me a three-hour media training session,” the fantasist said in an email to colleagues. “There are two extra slots available . . .” How much will this cost us?

Oh, to have been a fly on the wall when the Injustice Secretary, Michael Gove, shared a drink with Chris Grayling and informed his predecessor that prisons would be the next piece of his legacy to be reversed. Chris “the Jackal” Grayling, by the way, is complaining that Gove’s spads are rubbishing him. And with good reason.

The Tory lobbyist Baron Hill of Oareford is the UK’s chap at the European Commission. He puts the margin into marginalised at the Berlaymont.

Kevin Maguire is the associate editor (politics) of the Daily Mirror

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 11 February 2016 issue of the New Statesman, The legacy of Europe's worst battle