The rise of TV binge-watching, and the death of the spoiler alert

Netflix has put all of its new House of Cards series online in one go. It's like a boxset without a boxset - but will it ruin the social aspect of telly viewing?

In the last week or so, my Twitter timeline (a self-selected crowd of pop culture enthusiasts such as myself) went a little bit nuts. The reason? An American remake of House of Cards, the wildly influential 1990 TV series starring Ian Richardson as fictional Tory Chief Whip Francis Urquhart (“You might very well think that; I couldn’t possibly comment”) had finally been released.

These days, the main man’s been relocated to Washington DC where he is called Frank Underwood (Kevin Spacey), and is a Democratic congressman playing the long and not entirely diplomatic game after a betrayal. I’ve only seen the trailer, but everyone seems more or less blown away by it so far – one enthusiastic viewer compared it to State of Play, which is for my money, one of the best television series of all time, so there’s pressure. But critical success or not, the really interesting thing about House of Cards (2013) is the mode of its release. All thirteen episodes of Season 1 have been released at the same time, so you, the viewer, gets to dictate the pace of your consumption. We have finally achieved something I did not think I would see in my lifetime: The Boxset Dream Without The Boxset.  

The series was commissioned by Netflix – not usually found in the business of acquiring original programming (that’s the preserve of HBO etc), but streaming it. The true joy of House of Cards lies not in the pedigree of the crew and cast – Spacey’s co-star is Princess Buttercup herself, Robin Wright – which is of course, desirable and welcome. No, it is its instant availability, crucially at the same time as it is being aired in America that makes this drama super-glossy and revolutionary. Fans of popular culture are almost always acolytes of the School of Instant Gratification, and those of us based in these British Isles having become used to occupying the position  of the ugly stepchild: almost always several months (sometimes years) behind on the best (and in the interests of fairness, worst – hello, FlashForward) of American television-programming, if we receive it at all. Cast off your entertaino-shackles, brethren – no more! It’s a genuinely exciting prospect.

One of the good things about being constantly late to the party was the option of binge-watching.  As director and executive producer David Fincher has it: “The captive audience is gone. If you give people this opportunity to mainline all in one day, there's reason to believe they will do it."He’s right. We’ve all done it – it’s how I watched superior American television like Deadwood, The Wire, Party Down and Friday Night Lights among others – and we know it to be good. In fact, there is no joy quite like that which is to be found at 1.30am, as you bargain with yourself about how many more episodes you can watch and still be productive in the morning.

With new innovations like Netflix’s latest move will come new questions about how to frame spoiler alerts. A few people have already issued gentle warnings: “I’m giving you two weeks,” tweeted one. “Then it’s spoiler city on House of Cards.” Others have promised dedicated hashtags or just suggested followers mute them for a good long while.

Those of us who live a solid chink of our lives on the internet know the Spoiler Avoidance dance well. Only last week, my Tumblr dashboard turned against me when it began throwing up gifs of a much longed-for event on an American sitcom. That kiss (I will give no more information for fear of incurring viewer-wrath of my own) came up at least ten times in gif and YouTube clip form in less than an hour. In the parlance of the medium, “Tumblr no curr” if your geographical location means you have to wait months for the networks in your country to pick up the second season of a wildly successful show before you can see a seminal lip lock. Tumblr will post those gifs until the cows come home – and sure, you can filter out specific tags to avoid the worst of the spoiling, but there are always breaches. Sometimes, I’ve been using a particularly entertaining gif as a catch-all response on my dashboard only to find the context of its origins watch a show months later.

Death, taxes and spoilers – the new trio of life’s terrible guarantees.

So I’ll be signing up to Netflix, simply because I want to watch this new series. And I will probably watch all thirteen episodes in two long binges over one weekend. It’s not the same as getting Parks and Rec, Scandal and Community at the same time as fans in the States, but for now, it’ll do.

Kevin Spacey in House of Cards.

Bim Adewunmi writes about race, feminism and popular culture. Her blog is  yorubagirldancing.com and you can find her on Twitter as @bimadew.

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Katy Perry’s new song is not so much Chained to the Rhythm as Chained to a Black Mirror episode

The video for “Chained to the Rhythm” is overwhelmingly pastel and batshit crazy. Watch out, this satire is sharp!

If you’ve tuned into the radio in the last month, you might have heard Katy Perry’s new song, “Chained to the Rhythm”, a blandly hypnotic single that’s quietly, creepingly irresistible.

If you’re a really attuned listener, you might have noticed that the lyrics of this song explore that very same atmosphere. “Are we crazy?” Perry sings, “Living our lives through a lens?”

Trapped in our white picket fence
Like ornaments
So comfortable, we’re living in a bubble, bubble
So comfortable, we cannot see the trouble, trouble
Aren’t you lonely?
Up there in utopia
Where nothing will ever be enough
Happily numb

The chorus muses that we all “think we’re free” but are, in fact, “stumbling around like a wasted zombie, yeah.” It’s a swipe (hehe) at social media, Instagram culture, online dating, whatever. As we all know, modern technology is Bad, people who take photos aren’t enjoying the moment, and glimpses other people’s Perfect Lives leave us lonely and empty. Kids these days just don’t feel anything any more!!!

The video for this new song was released today, and it’s set in a (get this) METAPHORICAL AMUSEMENT PARK. Not since Banky’s Dismaland have we seen such cutting satire of modern life. Walk with me, through Katy Perry’s OBLIVIA.

Yes, the park is literally called Oblivia. Get it? It sounds fun but it’s about oblivion, the state of being unaware or unconscious, i.e. the state we’re all living in, all the time, because phones. (I also personally hope it’s a nod to Staffordshire’s own Oblivion, but cannot confirm if Katy Perry has ever been on the Alton Towers classic steel roller coaster.)

The symbol of the park is a spaced-out gerbil thing, because, aren’t we all caged little hairy beings in our own hamster wheels?! Can’t someone get us off this never-ending rat race?!

We follow Katy as she explores the park – her wide eyes take in every ride, while her peers are unable to look past the giant iPads pressed against their noses.


You, a mindless drone: *takes selfies with an iPad*
Katy Perry, a smart, engaged person: *looks around with actual human eyes, stops to smell the roses*

She walks past rides, and stops to smell the roses – and the pastel-perfect world is injected with a dose of bright red reality when she pricks her finger on a thorn. Cause that’s what life really is, kids! Risk! At least she FEELS SOMETHING.


More like the not-so-great American Dream, am I right?!

So Katy (wait, “Rose”, apparently) takes her seat on her first ride – the LOVE ME ride. Heteronormative couples take their seats against either a blue heart or a pink one, before being whizzed through a tunnel of Facebook reaction icons.

Is this a comment on social media sexism, or a hint that Rose is just too damn human for your validation station? Who knows! All we can say for sure is that Katy Perry has definitely seen the Black Mirror episode “Nosedive”:

Now, we see a whole bunch of other rides.


Wait time: um, forever, because the human condition is now one of permanent stasis and unsatisfied desires, duh.

No Place Like Home is decorated with travel stamps and catapults two of the only black people in the video out of the park. A searing comment on anti-immigrant rhetoric/racism? Uh, maybe?

Meanwhile, Bombs Away shoots you around like you’re in a nuclear missile.


War: also bad.

Then everyone goes and takes a long drink of fire water (?!?!) at Inferno H2O (?!?!) which is also a gas station. Is this about polluted water or petrol companies or… drugs? Or are we just so commercialised even fire and water are paid-for privileges? I literally don’t know.

Anyway, Now it’s time for the NUCLEAR FAMILY SHOW, in 3D, no less. Rose is last to put her glasses on because, guess what? She’s not a robot. The show includes your typical 1950s family ironing and shit, while hamsters on wheels run on the TV. Then we see people in the rest of theme park running on similar wheels. Watch out! That satire is sharp.

Skip Marley appears on the TV with his message of “break down the walls to connect, inspire”, but no one seems to notice accept Rose, and soon becomes trapped in their dance of distraction.


Rose despairs amidst the choreography of compliance.

Wow, if that didn’t make you think, are you even human? Truly?

In many ways – this is the Platonic ideal of Katy Perry videos: overwhelmingly pastel, batshit crazy, the campest of camp, yet somehow walking the fine line between self-ridicule and terrifying sincerity. It might be totally stupid, but it’s somehow still irresistible.

But then I would say that. I’m a mindless drone, stumbling around like a wasted zombie, injecting pop culture like a prescription sedative.

I’m chained…………. to the rhythm.

Anna Leszkiewicz is a pop culture writer at the New Statesman.