Melanin without tokenism: black people are slowly being allowed to be normal on TV

In her first column on television and pop culture, Bim Adewunmi explores the progress made by non-white characters on British telly.

Last Sunday night I felt, like Obi Wan before me, a great disturbance in the Force. No one had died, thank goodness, but my Twitter feed was abuzz with activity. The euphoria was evident: “What's this advert??” tweeted a friend. “Never seen so many black people in a prime-time advert in my life!!” Another replied to the post with: “British peak time ad full of black people. #WellINever”. My favourite was: “Listen... the way I almost snapped my neck, by doing a double take cos there were still black faces on the second time I looked up!”

Yes, there was an ad, full of black people, on terrestrial British television, during one of the most watched programmes on a Sunday night. The Force was properly disturbed.

The advertisement – starring singer Janelle Monáe and a coterie of attractive, well-dressed people, hanging out – was for Sonos. I have only a vague idea what the product does, despite the ad being about a minute long. But more importantly (for me, not Sonos) the ad was a small thing highlighting a much bigger thing: the – slowly – increasing presence of people of colour on television. Let me qualify that: we (or at least one version of us) have been on telly for a long while now. I’ve watched a lot of television, and I remember that much. What I’m talking about here is the evolution of people of colour on television. Things are still far from perfect, but that have got so much better than when I was a child or even a teenager. Back then, spotting brown people was like a game of Where’s Wally? except instead of the distinctive striped jumper of our cartoon hero, they were sporting assorted stereotypes, from aggressive criminal to street kids in need of a hot meal and a chance meek ‘model minority’ – tokenism at its purest.

I remember reading a Sidney Poitier interview in which the Oscar-winning actor spoke about his role in Stanley Kramer’s 1967 film Guess Who’s Coming To Dinner. He spoke of the character Dr John Prentice’s qualities, and the thinking that he had to be perfect in the context of the movie. Not merely "very good", but absolutely perfect, a paragon: a highly-educated and qualified doctor, and a world traveller (stopping off to give talks at the UN, as you do). I read later that he was going to be written as divorced, but it was decided to make him widowed, to complete his "perfect" image. He had to be utterly above reproach in order for white audiences to embrace him as an equal. But more than that, he had to counter the prevalent representation of black people onscreen.

Here and now, in 2012, we’ve reached the latest stage of our evolution onscreen: we are "normal". We are just like everyone else. We’re not over what I call the "Poitier Exemplar" just yet, but we are slowly moving past it. Monáe – hanging out and listening to music with friends – did not look entirely dissimilar to me and my life (pompadour and expertly tailored suit notwithstanding).

That’s what struck me the most about seeing it – in a world where the default experience of "normal" is "white", and more and more people of colour are finally being seen as possibilities when casting the default. Seeing that ad was seeing a reflection of what my life looks like. At the start of the ad, it was Janelle Monáe and friends, evolving into a black woman and her friends, and ending on just a woman and her friends. It’s the normalcy that strikes. Finally.

And most fantastic of all, it’s all over telly. My current favourite black woman on television is Vod (played by Zawe Ashton) on Channel 4’s Fresh Meat, a role that has almost nothing to do with her melanin. She is a fully-formed character, written as a rounded individual, and a full part of the world she inhabits. In US TV (and also on More4 at the moment), Kerry Washington is kicking arse and taking names as Washington power player Olivia Pope in ABC’s Scandal. Keeping her company is Mindy Kaling’s new comedy on Fox as well as Brit-doing-an-accent-and-wielding-a-baseball-bat Archie Panjabi in the superlative The Good Wife on NBC. Other casts with a dose of melanin that sidesteps tokenism include the very funny Happy Endings (will it ever return to E4?)and New Girl (Lamorne Morris’s Winston is fantastic if somewhat underused).

Some Girls. Source: BBC

But wait, there’s more! BBC3’s new comedy Some Girls follows four teenage girls and has a black lead in Adelayo Adedayo. The rash of ads in the run up to the orgy of consumption that is Christmas has yielded a bumper crop of "normal" brown folks too. Sainsbury’s has a black family with the little boy doing the dishes to the surprise of his parents, and Tesco’s campaign also makes use of another, sipping on champagne in the kitchen on Christmas Day. Baileys’ Blondie-soundtracked ad features several hues and shades. As a lifelong telly addict, I can’t lie: it’s all kind of thrilling.

There is still a need for the Poitier Exemplar, for we are not yet at the Promised Land in terms of the narrowness of our represented reality (hello, Top Boy). But what struck me the hardest about Sunday night was that we’re firmly on the way, and that is A Good Thing.

Viva from Some Girls. Source: BBC

Bim Adewunmi writes about race, feminism and popular culture. Her blog is and you can find her on Twitter as @bimadew.

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How "cultural terrorism" became a matter of international law

The destruction of manuscripts in Timbuktu became a landmark case for cultural terrorism.

When Hegel said of Africa in Lectures on the Philosophy of History that it was “no historical part of the World; it has no movement or development to exhibit”, he was lamenting the perceived lack of a European-style Enlightenment on the continent. Today, we know better. The region south of the Sahara, in particular, is rightly regarded as one of the intellectual centres of the world, with the 13th to the 17th centuries an especially fertile period for the production of its celebrated manuscripts.

In English, we principally know the name “Timbuktu” as a stand-in for the idea of something far away and inaccessible. Since 2012, the name has been said for another reason, because in the spring of that year the Tuareg rebel group Ansar Dine, allied with Islamist militants, set about destroying the city’s ancient mausoleums and manuscripts. Just as the more recent destruction of Syria’s ancient buildings in Palmyra by Isis has captured international attention, the losses at Timbuktu are now irrevocably part of the layers of memory around the old city.

The loss of these unique objects (40,000 manuscripts are thought to have been destroyed, along with 16 mausoleums of Sufi saints and scholars) has raised awareness of what we might call “cultural terrorism”, and has produced an unprecedented circumstance in international law. Ahmad al-Faqi al-Mahdi, a Tuareg alleged Islamic militant, has appeared at the International Criminal Court in The Hague, accused of war crimes relating to the destruction of cultural sites. It is the first case of its kind.

At the British Library’s new exhibition about the intellectual heritage of the subregion, “West Africa: Word, Symbol, Song”, the adviser Gus Casely-Hayford tells me that the “war crimes” label is completely accurate. The attitude to ancient manuscripts in places such as Timbuktu is different from that in the west, he explains: they are living documents, meant to be used. An attack on them is an attack on a whole way of life.

“Artefacts like these are the centre of the community, the focus of identity,” he says. “Al-Mahdi wanted it to be known that he is a teacher; a man who understands the significance of destroying these things.”

Marion Wallace, curator of African collections at the British Library, explains that many of the surviving hundreds of thousands of manuscripts – rescued by local “book traffickers” who smuggled them out of harm’s way – are now to be housed in a state-of-the-art research facility. As we examine a loose-leaf “saddlebag” Quran dating from the late 18th or early 19th century, Wallace explains that such manuscripts were never intended to be behind glass, but were designed to be read one page at a time while, say, travelling on a camel.

There is a photograph in the exhibition of an imam sitting on the floor of his sitting room, exhibiting a manuscript for the camera. Around the centuries-old document, you can see a pile of clothes to one side of him, a tray of drinks on the other, the television in the background: the rest of life.

“I can remember being in a library in Timbuktu before 2012,” says Casely-Hayford. “It was poorly lit and there were shafts of light streaming in from the small windows. You could see specks in the light, fragments of manuscript in the very atmosphere.” In this part of the world, erosion is a mark of respect and reverence, rather than regrettable decay.

The exhibition hopes to set this working manuscript culture in the context of West Africa’s intellectual tradition, stressing the continuity from ancient writing through music, storytelling and cloth design. Yet there is tension here, too: although many hundreds of thousands of precious artefacts were saved from destruction, they will likely never be handled in the same way again. Libraries and museums can preserve the past, but they are less good at letting it breathe. 

West Africa: Word, Symbol, Song is at the British Library until 16 February, 2016. See

Caroline Crampton is web editor of the New Statesman.

This article first appeared in the 19 November 2015 issue of the New Statesman, The age of terror