Support 100 years of independent journalism.

30 October 2012

Fortnum and Mason launches “privilege spread”

"Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike."

By Alex Hern

WHAT IS THIS. I DON’T EVEN. WHAT.

 

“Privilege Spread sounds like something Fortnum & Mason might patent” came the cries following David Cameron’s Speech at the Conservative Party Conference earlier this month.  Fortnum & Mason has taken up the challenge with panache, by creating the delicious Plum & Claret Privilege Spread. Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike.

This limited edition – for One Nation only – will be launched on, Monday 5th November.

 

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. A weekly round-up of The New Statesman's climate, environment and sustainability content. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A weekly dig into the New Statesman’s archive of over 100 years of stellar and influential journalism, sent each Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

The jar features the specially-created Charles Peattie and Russell Taylor’s inimitable Alex cartoon, to bring a smile to the breakfast and the tea table.

Georgina Haszlakiewicz at Fortnum & Mason comments, “I am confident that this delicious coalition of plums and claret (from the Right AND the Left Bank) will bring in resounding endorsement from our customers. For over 300 years, Fortnum’s has been spreading peace and goodwill throughout the world with our prime recipes.”

Exhaustive polling has proved that the spread goes well on daily bread, hot buttered toast or crumpets, it is best ladled generously, and – at a meritorious £3.75 a jar – an affordable treat for all.