New Times,
New Thinking.

30 October 2012

Fortnum and Mason launches “privilege spread”

"Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike."

By Alex Hern

WHAT IS THIS. I DON’T EVEN. WHAT.

 

“Privilege Spread sounds like something Fortnum & Mason might patent” came the cries following David Cameron’s Speech at the Conservative Party Conference earlier this month.  Fortnum & Mason has taken up the challenge with panache, by creating the delicious Plum & Claret Privilege Spread. Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike.

This limited edition – for One Nation only – will be launched on, Monday 5th November.

 

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The jar features the specially-created Charles Peattie and Russell Taylor’s inimitable Alex cartoon, to bring a smile to the breakfast and the tea table.

Georgina Haszlakiewicz at Fortnum & Mason comments, “I am confident that this delicious coalition of plums and claret (from the Right AND the Left Bank) will bring in resounding endorsement from our customers. For over 300 years, Fortnum’s has been spreading peace and goodwill throughout the world with our prime recipes.”

Exhaustive polling has proved that the spread goes well on daily bread, hot buttered toast or crumpets, it is best ladled generously, and – at a meritorious £3.75 a jar – an affordable treat for all.

 

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