New Times,
New Thinking.

30 October 2012

Fortnum and Mason launches “privilege spread”

"Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike."

By Alex Hern



“Privilege Spread sounds like something Fortnum & Mason might patent” came the cries following David Cameron’s Speech at the Conservative Party Conference earlier this month.  Fortnum & Mason has taken up the challenge with panache, by creating the delicious Plum & Claret Privilege Spread. Its plummy overtones and peerless, classless claret is attractive to aristocrats and artisans alike.

This limited edition – for One Nation only – will be launched on, Monday 5th November.


Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.

The jar features the specially-created Charles Peattie and Russell Taylor’s inimitable Alex cartoon, to bring a smile to the breakfast and the tea table.

Georgina Haszlakiewicz at Fortnum & Mason comments, “I am confident that this delicious coalition of plums and claret (from the Right AND the Left Bank) will bring in resounding endorsement from our customers. For over 300 years, Fortnum’s has been spreading peace and goodwill throughout the world with our prime recipes.”

Exhaustive polling has proved that the spread goes well on daily bread, hot buttered toast or crumpets, it is best ladled generously, and – at a meritorious £3.75 a jar – an affordable treat for all.


Content from our partners
ADHD in the criminal justice system: a case for change – with Takeda
The power of place in tackling climate change
Tackling the UK's biggest health challenges