View all newsletters
Sign up to our newsletters

Support 110 years of independent journalism.

26 September 2012

Undercover: behind the scenes of our Lib Dem Special Issue

Featuring Martin Rowson's sketch of Nick Clegg and Vince Cable.

By Helen Lewis

One of my favourite things about working for a print magazine is choosing the front cover every week. There’s still something weird (in a good way) about sending an image to the printers in the New Statesman offices on a Wednesday, and then walking past it in the newsagent the next day.

Every autumn, the NS does three issues with extra content, timed to coincide with the party conference season. This year, we decided to use a flap on all three issues, so that we could have an illustrated cover with no words. It gives us a chance to commission something beautiful without worrying about putting “sells” all over it.

For the Liberal Democrat issue, we turned to Martin Rowson, a Guardian editorial cartoonist and longtime NS contributor (you can read about his first commission for the NS in my piece here). He has drawn Nick Clegg as Pinocchio for some time now, and we wanted to riff on that. We also knew that the position of the cover flap, down the left-hand half of the page, provided the opportunity for a “reveal” – who was pulling Clegg’s strings.

Here is Martin’s rough outline sketch for the cover, which shows how he traces the basic positions of the figures. He also told us at this point that he planned a rich, “Disney workshop” background colour, which would work with the Lib Dem colour, yellow.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

At this point, we had a chat about whether the strings trailing under the flap would ruin the “reveal”, and what Vince Cable’s Geppetto should be doing. We decided he should be cutting, rather than pulling, Cleggochio’s strings.

So Martin went away, wished upon a star, and came back with this painting: 

… which I hope you’ll agree is absolutely beautiful. 

All that remained for the finished cover was adding a few details – that’s “Lords Reform” burning on the fire there, and Jiminy Cricket has what looks to me very much like a Bullingdon waistcoat on. 

And here’s the version with the flap (as you can see, the finished colour has ended up moving from orange to yellow a little):

 

Content from our partners
Data science can help developers design future-proof infrastructure
How to tackle the UK's plastic pollution problem – with Coca-Cola
The hard truth about soft skills

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU