How Elon Musk killed Twitter
His vainglorious $44bn takeover backfired on investors, employees, users – and the world’s richest man himself.
ByElon Musk
Elon Musk is a businessman, chief executive of Tesla and SpaceX, owner of Twitter, and has been estimated to be the world’s richest man. He was born in 1971 in Pretoria, South Africa, and after studying at University of Pennsylvania embarked on a career as an entrepreneur, co-founding Zip2, a software company that was bought for $300m in 1999.
The Tony Blair advice bureau
On Leadership is wise on the business of government but credulous on Elon Musk and corporate power.
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Trump will have to choose: populism or Elon Musk
In his interview on X, the Republican candidate revealed anti-worker sentiments.
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We must break up the tech platforms that threaten our democracy
We are prisoners of a global online panopticon that knows more about us than we do.
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Why leaders listen to Elon Musk
His obsequious interview with Donald Trump is only the tech billionaire’s latest incursion into politics.
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Keir Starmer’s Elon Musk problem
The rancour of X’s digital square has spilled on to the English high street.
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Elon Musk wants us to have more children
Is demography the new front line of the culture wars?
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Elon Musk’s fight against workers’ rights
The billionaire is leading corporate America’s latest assault on working people.
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Elon Musk ruined my sex life
What could his Neuralink brain implant mean for politics and individual experience?
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Are you ready for Elon Musk to read your mind?
For stroke victims and those who are paralysed, devices that can interpret thoughts are a lifeline. But should Big Tech…
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Elon Musk has more ego than sense
The self-styled bad-boy of tech recently told advertisers to “go f*** themselves”. Should we really be surprised?
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Elon Musk’s death drive
The tech billionaire built a world that he could rule – then allowed it to destroy him.
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Bluesky is a real alternative to Twitter
As far-right agitators Katie Hopkins and Tommy Robinson return to the platform, many users are seeking a new social media…
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Rishi Sunak’s softball interview with Elon Musk was embarrassing to watch
The Prime Minister acted almost as if he was interviewing for a job with the billionaire.
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Elon Musk owns Donald Trump now
The former president has returned to a platform that is little more than a circus.
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Losing Twitter’s block function would be a disaster
Elon Musk’s number-one goal is to make “X” the home of “free speech”, a concept he wrongly equates to harmful…
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Only snobbery can stop Elon Musk
Class prejudice is the last weapon we have against tech titans.
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Elon Musk is trying to silence his critics
X is threatening to sue an anti-hate group – the consequences could be catastrophic.
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The risible origin story of “X”
Elon Musk tried to rebrand a company “X” before – and lost his job.
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Why Elon Musk killed the Twitter bird
The tech billionaire wants “X” to become the centre of the internet.
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