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4 January 2017updated 29 Jul 2021 12:08pm

Kim Kardashian’s return to social media suggests a new kind of fame for 2017

The way Kardashian West is using her feeds this week hints at a change in direction for her social media strategy.

By Anna Leszkiewicz

In October last year, Kim Kardashian West very publicly endured a serious trauma. Robbed at gunpoint in her Paris hotel room, press flocked to the scene, liveblogs sprung up at major news outlets. Then came the waves of criticism: hadn’t she caused this, after all? Didn’t the robbers only know where she was, and what jewellery she had with her, thanks to her own Snapchats? Wasn’t this simply the logical conclusion of her saturated social media profile?

A silence followed. Kardashian West stopped posting to Snapchat – and Instagram, and Twitter, and her own app. Her family seemed to hang back, too, with none of them commenting on the incident on their feeds, and many of them not posting at all in the ensuing days and weeks. Khloe Kardashian was the first to comment on it at all, talking to Ellen DeGeneres about the family’s social media use. “It’s all a wake-up call for all of us,” she said.

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