Social Media 14 January 2019 Why is a picture of an egg suddenly the most popular ever post on Instagram? The short answer: literally nobody knows. Instagram NSSign UpGet the New Statesman's Morning Call email. Toppling the likes of Kylie Jenner, Cristiano Ronaldo, Justin Bieber, and Ariana Grande, literally the most-liked picture in Instagram history is now a humble egg. View this post on Instagram Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this #LikeTheEgg #EggSoldiers #EggGang A post shared by EGG GANG (@world_record_egg) on Jan 4, 2019 at 9:05am PST Posted on 4 January, the egg is the sole picture from the self-prophesying account @world_record_egg, and has now smashed Kylie Jenner’s previously record-holding post by over 8 million likes. Breaking the 18.3 million-like barrier in the early hours of this morning, the egg’s global infamy has accrued it 30 per cent more likes in the space of just 12 hours. The official rankings BuzzFeed News managed to get hold of the account owner, who said that they were a chicken named Henrietta and that the egg was called Eugene. The owner also said the account was created out of the boredom brought on by Dry January. With its viral popularity, we should only expect the egg’s like-count to grow ever stronger: on its current trajectory, the egg is set to have double Jenner’s like-count before the week is up. We can also expect the egg’s reign to continue for at least a year, if not several: historically, all of Instagram's most-liked posts have only been unseated by a post with 5-7 million more likes. We can safely say this record-breaking post will stay at the top of the most-liked list for the foreseeable, proving that this is one egg (oh yes, you knew this was coming) that’ll be tough to crack. › In comparing Brexit to Welsh devolution, Theresa May was wrong on two counts I'm a mole, innit. Subscribe To stay on top of global affairs and enjoy even more international coverage subscribe for just £1 per month!