Support 100 years of independent journalism.

  1. Politics
  2. Media
18 March 2015updated 31 Aug 2021 9:33am

Don’t trust the Daily Express’s weather reports

A headline with two unnecessary words, perhaps.

By Alex Hern

Predicting the weather is hard even if you’re a qualified meteoroligist. Just ask Michael Fish. But it’s especially tricky if your key skill is sensationalistic headlines, rather than complex geophysical analysis. Which – perhaps – is why the Daily Express’s track record when it comes to weather reports is somewhat subpar.

Scott Bryan has taken a look at the last year’s worth of weather-related headlines from the nation’s most popular combined Diana fanzine and publisher of serialised fiction, and found that what they lack in accuracy, they make up for in hysteria:

According to my own research, since September 2011:

Stories about the WEATHER [have] appeared on the front page Daily Express 111 times.

It has been the MAIN NEWS STORY OF THE DAY 52 times.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s global affairs newsletter, every Monday and Friday. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A weekly dig into the New Statesman’s archive of over 100 years of stellar and influential journalism, sent each Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

Also:

It has predicted hurricanes 3 times in the last year. It also claims that a hurricane hit Britain on the 4th January.

There has been 12 instances in the last year where it has predicted or has claimed weather ‘chaos’.

Content from our partners
Industrial Strategy: Ensuring digital skills are included

Bryan also went through the whole year’s worth of weather related headlines and matched them to the Met Office reports for the month in question. The full list is a bit of a data overload, but the Media Blog has helpfully gone through and picked out the most egregious errors (click through for more):

For example take The Express’s 20th October headline: “BIG FREEZE WILL KILL THOUSANDS”. That ushered in the second warmest November in over 100 years according to the Met Office.

Or how about on 5th December when The Express told us: “WHY A WHITE CHRISTMAS IS A SURE BET”. It followed this on the 17th December by declaring: “IT’S A WHITE CHRISTMAS”. Sadly neither the bookies nor the snow Gods were listening eight days later as anybody backing The Express’s ‘sure thing’ wasted their money.