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28 September 2021

Exclusive polling: British voters say Keir Starmer is most like Tony Blair

Over a third of British voters have no idea what the Labour leader’s political ideology is.

By Anoosh Chakelian

Over a third of Britons (35 per cent) are “not aware at all” of Keir Starmer’s political ideology, according to exclusive polling by Redfield & Wilton Strategies for the New Statesman*.

Just 29 per cent are “somewhat aware”, 28 per cent are “moderately aware” and 9 per cent are “very aware”.

Among those who are very, moderately, or somewhat aware of the Labour leader’s political ideology, 33 per cent would classify it as “centre left” and 16 per cent would classify it as “left”. A further 21 per cent would classify it as “centrist”, while 10 per cent say “centre right” and 7 per cent say “right”.

When those who are at least somewhat aware of Starmer’s political ideology are asked which previous Labour leader’s political ideology Starmer’s is most similar to, 28 per cent say Tony Blair, 15 per cent say Gordon Brown, 14 per cent say Ed Miliband, and 11 per cent say Jeremy Corbyn (13 per cent say Starmer’s political ideology is not similar to that of any of these previous leaders’, and 19 per cent don’t know).

Among those who are very, moderately, or somewhat aware of Starmer’s political ideology, 35 per cent say Starmer is more left wing then they are, followed by 24 per cent who say he is just as left wing as they are and 19 per cent who say he is less left wing than they are (22 per cent don’t know).

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Under pressure to provide a vision for Labour, Starmer will be expected to define the party under his leadership at his leader’s speech to the party’s annual conference tomorrow afternoon.

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*Polling conducted on 22 September 2021.