The next election will be fought and won in the small towns of England and Wales. That’s the thinking at the top of Labour at any rate, and it is the voters of small towns who are firmly in the party’s sights with both their conference agenda, and their overall messaging.
The below film – the work of award-winning director Simon Baker – is shot in multiple locations in the United Kingdom, including Mansfield (lost at the last election) and Hastings (which the party narrowly failed to win) both small towns that Labour must win to form a government next time.
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Labour’s video messages are streets ahead of the competition thanks in part to the willingness of various artists to donate their time to the party, and the leadership’s favoured documentary style is on display here.
The combination of policy radicalism with a nostalgic filter will also be familiar to anyone who has paid close attention to the Opposition’s messaging out of their conference. It’s a cocktail that Labour will hope goes down well in the towns it needs to win.