View all newsletters
Sign up to our newsletters

Support 110 years of independent journalism.

  1. Business
9 July 2013updated 22 Oct 2020 3:55pm

The TSA is on Instagram – and the results are alarming

Why are hundreds of firearms being discovered each month in carry-on bags – and why are the majority of these weapons loaded?

By Frances Cook

Intimate snapshots of human life filtered to fit the mood or a pseudo-artistic tool nurturing the “selfie” and other types of narcissistic behaviour? However you feel about Instagram, it is a window into the fishbowl of modern culture.

With 130 million users, and 16 billion photo shares, Instagram is the place to “share” – or show off. In fact, the photo sharing phenomenon became so popular and powerful that Facebook desperately bought it for $1bn. And now it’s introduced advertising-friendly, 15-second videos to compete with Vine – or, should it be “Vain”? – to help it cover the cost.

But could it be that the power of sharing images through Instagram could actually communicate something truly valuable? Something that is actually worth more to the follower than the user?

The TSA (the US’s Transportation Security Administration), with its switched-on social media strategy, is about to turn the traditional Instagram experience on its head.

Recently, the TSA has been making more headlines than usual with its foray into Instagram social sharing. The controversial security agency has been linked with Instagram before, when rapper Freddie Gibbs posted an image of a bag of weed which the TSA allegedly found in his checked luggage, with the message: “C’mon son” allegedly written on accompanying official documentation by a TSA officer.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

This story broke when it was Instagrammed by Gibbs, and whether it was the 402 likes or the comments that it prompted, or both, the TSA – to even more controversy – has finally opened an Instagram account itself.

With a relatively popular blog, which was started in 2008 and a Twitter account that has amassed 32,000 followers, the agency has been using social media to spread its safety message for some time.

A regular blog feature has been the Week in Review where images of firearms and prohibited items are displayed, evidencing shocking discoveries made at airports each week. On 5 July, for example, 30 firearms were discovered – from stun guns to credit card knives – and 27 of these were loaded.

For the average European citizen, the prospect of guns on planes is alarming, but most of the states in the US uphold the rights of individuals to keep and bear arms. Although different states have different rules, generally it is not illegal to travel with a firearm, but passengers must put unloaded firearms in a locked container or checked baggage, which is very clearly stated by the TSA.

So why, then, are hundreds of firearms being discovered each month in carry-on bags – and why are the majority of these weapons loaded?

The account already has 11 images posted – each with hundreds of shares – and more than 40,000 followers, a number that has outdone its Twitter following in a matter of weeks. And its photo-sharing strategy is hitting headlines, prompting user communication and, by using different filters, creating a visually striking record – which users want to share – of illegally-stowed weapons.

One of the most shocking images is a cool-looking Marlboro red packet, on an arty sepia background, that is actually a stun gun. One user, pafford, commented: “Close call. Imagine if he stunned someone on a plane. Imagine the devastation.” Another disturbing photo shows a credit card knife, discovered at Miami Airport.

By tapping into Instagram’s visual voice, the images of these firearms are not only more provocative, grainy and real, but they are being exposed to a whole new audience who wouldn’t necessarily be subscribing to the blog or following on Twitter.

But where will the daring TSA go next on social? Will it naturally progress to Instagram’s 15-second films or to Vine? Right now there doesn’t seem to be any medium the agency wouldn’t take a shot at.

Content from our partners
Where do we get the money to fix the world's biggest problems? – with ONE
Labour's health reforms can put patients first
Data science can help developers design future-proof infrastructure

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU