Support 100 years of independent journalism.

  1. Business
21 May 2012updated 22 Oct 2020 3:55pm

Are three out of four UK internet users logging on to Mail Online every month?

Some 32,185,441 people in the UK visited the site in March, according to ABC.

By Dominic Ponsford

Can it really be true that three out of four people who have ever used the internet in the UK are logging on to Mail Online every month?

Somehow, I doubt that even the phenomenally successful Mail Online is doing that well – but this is where the official stats from ABC appear to lead.

According to the Office of National Statistics quarterly internet access update, out today, 42.16 million UK adults now have used the internet ever (83.7 per cent).

Meanwhile, according to ABC – some 32,185,441 “unique browsers” accessed Mail Online in the UK in March.

ABC counts different devices, so many of these browsers could be the same person logging on at work, at home and perhaps on their phone and laptop. But at the same time, some computers could be used by several different people.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. A weekly newsletter helping you fit together the pieces of the global economic slowdown. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

It’s worth noting that other metrics which claim to measure people rather than “unique browsers”, such as Comscore, give Mail Online a much lower total – typically around half the ABC figure.

Content from our partners
Transport is the core of levelling up
The forgotten crisis: How businesses can boost biodiversity
Small businesses can be the backbone of our national recovery

This article originally appeared on the Press Gazette website.