New Times,
New Thinking.

  1. Spotlight on Policy
  2. Elections
1 May 2010updated 27 Sep 2015 2:21am

Top 10 Twitter #leadersdebate topics

Economy, immigration and a 65-year-old woman.

By Jon Bernstein

The first half of the final leaders’ debate was devoted to the economy. Appropriate, therefore, that six of the ten most popular topics on the Twittersphere during the full 90 minutes on Thursday night were economy-related (see graph below).

“Tax” dominated “cuts” by a factor of ten, while “benefits”, “deficit”, “National Insurance” and the “economy” itself were all words that regularly peppered the election-related tweets.

But given Gordon Brown’s experiences in Rochdale the previous day, it’s no surprise to see both “Bigotgate” (more than 1,600 mentions in 90 minutes) and “immigration” featuring strongly.


Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.


Meanwhile, Nick Clegg continues to hold his own in the social media conversation, getting as many mentions as his two rivals. Again, as in the first debate, his name recognition and its use is not matched by that of his party (see graph below).



Note: These numbers are based on how frequently topics, parties and people were mentioned on Twitter between 8pm and 9.30pm on Thursday 29 April. The figures are adjusted to make sure that only mentions relating to the general election are considered. Mentions can be positive, negative or neutral, and should not be confused with popularity. The NS Digital Dashboard is powered by Resolver Systems.



Content from our partners
An innovative approach to regional equity
ADHD in the criminal justice system: a case for change – with Takeda
The power of place in tackling climate change