WARNING: This blog is for people watching The Apprentice. Contains spoilers!
Read the episode 10 blog here.
We’ve reached the interviews stage, and all our favourite interrogators – plus a new angry face – have been laid on by Lord Sugar to pretend they’re qualified to level cruel put-downs and personal attacks at the perpetually embattled final five candidates.
There’s good old Bald Man Frothing with Malice (special skill: looking things up on Companies House using his computer), the trusty Haughty Media MD with Glass Orb (special skill: looking simultaneously smug and slightly concerned about her desk ornaments), old favourite That Guy Who Owns Shortlist (special skill: “reading between the lines”, apparently. Probably not of Shortlist though), and surprise newcomer Stunned Former Apprentice Winner (special skill: being allowed on telly during his lunchbreak).
A double-edged Claude. Photo: BBC/The Apprentice
But before they face this high-altitude, low-quality recruitment process at the top of the Leadenhall Building (that’s the Cheesegrater to Londoners. And giants.), the contestants must put the finishing touches on their business plans.
This process involves each of the final five sitting separately looking perplexed over a lap of bumpf in a variety of showrooms in their Highgate mansion. Here’s Daniel, squelching over some projections beside a tropical plant and ostentatiously posing fruitbowl. There’s Roisin, her documents illuminated by a willowy statement lamp. Solomon pores over a page of figures on some ergonomic garden furniture. It’s a bit like a Habitat advert specifically targeting young professionals on the brink of redundancy.
The resident cameraman roams the house, asking each candidate how they feel about making it this far. In an emotional clip, Roisin weeps openly to camera about leaving her accountancy job “to do this”. It’s difficult to tell if she’s crying over how much the process means to her, or the stability, money and dignity she threw away by resigning.
Eventually, the five of them – Roisin, Solomon, Daniel, Mark and Bianca – gather in the twinkling Cheesegrater for a pep talk from his Sugary Lordship. Gesturing to their surroundings, he tells them, “like you, it’s not open for business yet,” in a rather obscene-sounding simile.
Roisin won’t be choosing Pret’s Classic Tomato soup for lunch. Photo: BBC/The Apprentice
The candidates are told they will receive a grilling from Sugar’s pack of aggressive advisers. “Sounds easy – NOT,” says Daniel, evoking the Nineties, as he swaggers off to his first interview. “Daniel’s the best to go first,” smirks Mark. “If you go after him, you look good, don’t you?”
What proceeds is a succession of people saying tragic things about CVs in uncomfortably-lit rooms. “I look at CVs day-in, day-out,” says Ricky Martin, a former Apprentice winner who sounds like he’s really living the business partnership dream. Living la vida loca, even. “My CV’s probably under-exaggerated,” says Daniel, modestly, having written that he won the Salesperson of the Year award – which he didn’t. Sorry, I mean, “NOT”.
Daniel won Salesperson of the Year. Not. Photo: BBC/The Apprentice
Roisin doesn’t do any better in her interview with the Shortlist boss, as she is faced with a pot noodle of shattered dreams on his desk and discovers her “unique” healthy ready meals are already on the market. Or perhaps she’s just really distressed because she’s wearing all white – a bad time to negotiate a noodle dish.
“Ideas generation” advocate Solomon is asked to read out some ideas from his phone. He must have been Googling bed-and-breakfasts, because he suggests both a delivery service of food to one’s house for breakfast in bed, and a place where you can pay to go to sleep.
But his toughest challenge is when he ascends to the sky-high office of infamous long-eared Claude Littner, whose already notably long ears extend even further in fury at the 23-year-old’s eight-page business plan. “It’s a bloody disgrace,” spits Claude, as Solomon crumples like a puppy being kicked. “You can leave. Pictures of sail boats! Pictures of sail boats!” he yells, like a crazed ClipArt user. “You’re taking the piss. Please leave.”
Bianca’s lament. Photo: BBC/The Apprentice
And if emotions are running high in Claude’s cloud box, they’re even higher when Bianca faces Ricky Martin. It seems to be an executive decision going forward – probably via a group Outlook conversation in which the interviewers reach out to one another – that Bianca is “hiding behind a mask” and repressing her personality.
This consensus leads to her on-screen psychological disintegration: “Oh my God, am I hiding something? I don’t know.” She then weeps to Martin as they debate what should be included in the price of paying for a recruitment consultant. A sad lone piano tinkles in the background as she wipes her eyes, and it all goes a bit X Factor.
“I’m more confident than ever,” says Mark, who doesn’t seem to receive as comprehensive a rollicking as his competitors.
Back in the boardroom, Lord Sugar’s advisers decide Solomon is a bit immature, Roisin and Daniel’s business plans are fundamentally flawed, and that there’s a lucrative place in the market for Bianca’s idea for different skin tones of hosiery (“I did some research, which I found quite pleasant,” grunts Claude, his ears lengthening lasciviously).
Daniel does his final signature clench-pout, before he’s booted off because no one wants to use his weird online wedding planning service; Solomon goes because his “fulfilment” business doesn’t fulfil Sugar’s criteria; Roisin is fired because she doesn’t seem to understand the basic fact that, “to fight for the space in the chillers in the supermarket, it’s like golddust, like Mayfair real estate”. Think of that next time you reach wearily for a treat from Dr Oetker.
Mark and Bianca survive for the final, as the dawn rises in gold-tinged hope over the Shard: God smiling upon us in the knowledge that there’s only one bloody episode left.
Two’s company. Photo: BBC/The Apprentice
Candidates to watch
Because he’s in the final.
Because she’s in the final.
All the rest
Because they come back for the final.
I’ll be blogging The Apprentice each week. Click here to follow it. Read my blog on the previous episode here. The show will air weekly on Wednesday evenings at 9pm on BBC One. Check back for the next instalment every Thursday morning.