Support 110 years of independent journalism.

  1. Business
  2. Economics
13 May 2013updated 17 Jan 2024 6:25am

Michael Gove revealed to be using PR-commissioned puff-polls as “evidence”

Eight out of ten cats prefer Michael Gove to Whiskas.

By Alex Hern

The Department of Education is notoriously bad at answering freedom of information requests, even being put under special monitoring by the information commissioner’s office in December last year because of past inadequacies in answering queries. So it’s doubly impressive that Janet Downs, a retired teacher and campaigner who is part of the Local Schools Network, not only managed to get an answer from them, but also extract an excruciating confession about what passes for “evidence” in Michael Gove’s department.

Querying a claim made in article in the Mail on Sunday titled “I refuse to surrender to the Marxist teachers hell-bent on destroying our schools: Education Secretary berates ‘the new enemies of promise’ for opposing his plans“, Downs asked for the background to Gove’s claim that:

Survey after survey has revealed disturbing historical ignorance, with one teenager in five believing Winston Churchill was a fictional character while 58 per cent think Sherlock Holmes was real.

The department revealed that the main claim sources from a survey “commissioned and conducted by UKTV Gold”, and that the other surveys referred to include:

That last survey was linked, by the Department of Education, to an article in the Telegraph, rather than the initial survey.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

To be clear, five of the six “surveys” cited by the Department of Education in backing up a claim by a cabinet minister were PR-commissioned puff-polls. They were commissioned, not to find out information in a trustworthy and repeatable manner, but to ensure that stories about UKTV Gold, Premier Inn, the Sea Cadets , Bomber Command Memorial and “teacher-set exam revision service” Education Quizzes found their way into UK papers. Some of them may additionally be respectable polling – the Lord Ashcroft poll around Bomber Memorial Command uses a nationally representative sample, non-leading questions, and face-to-face interviews, for instance – but it’s the sort of thing which normally rings alarm bells.

The last cited survey isn’t a survey. It’s a pamphlet on “Freedom, Aspiration and the New Curriculum” from think-tank Politeia. While it agrees with Gove’s conclusion, it is hardly a primary source (an ironic distinction to have to make in a discussion about history teaching).

If this the sort of information which is revealed when the Department of Education responds to freedom of information requests, it’s becoming clearer why they so rarely do it.

Content from our partners
<strong>What you need to know about private markets </strong>
Work isn't working: how to boost the nation's health and happiness
The dementia crisis: a call for action