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19 December 2012

SMF wins at Christmas cards

"Retiring Rudolph"

By Alex Hern

The winner of this year’s Christmas card competition (yes, there was a competition, didn’t you know?) is the Social Market Foundation, whose card is a perfect parody of their own reports. Click for a bigger version:

The text on the back says:

The debacle surrounding the refranchising of Santa’s West Coast Sleighline has thrown gift distribution policy into a snow flurry this Christmas.

Last month, Rudolph’s operation of the line came to an abrupt end, as purple-nosed reindeer Prancer was unexpectedly awarded the contract. But, as Rudolph languished in unseasonably bad-tempered retirement, the Partnership of Lapland Elves and Baubles (P.L.E.B.s) uncovered significant technical flaws in the bidding process, based on risky stocking capacity projections.

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In this year’s Christmas commission, the SMF research fairies propose a radical overhaul of the tendering process to ensure that such problems don’t snowball in future.

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