Press releases erode newspapers’ credibility

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The launch of this week – and the Larry the Cat Facebook hoax with which Chris Atkins fooled the Daily Mail and BBC Radio Norfolk – have been met with a bit of a bristly snort from a few hacks, and it's pretty understandable. Hands up, all journalists who are absolutely certain they've never copied and pasted a press release that might, on reflection, have been a bit whiffy . . . anybody . . . no? No. We've all been there. There but for the grace of God, and all that.

But tell someone who's a punter rather than a journo that it's pretty standard practice to Ctrl+C and Ctrl+V huge chunks of a press release into a story, sometimes leaving the original words (and spelling mistakes) completely intact, but slap an intro on the top and then put your byline on it, as if you wrote it all, and you'll get a slightly different reaction. I call it the "Really?" face. People look at you as if to say: "Really? Is that what you do? And you expect me not to punch you in the face, really hard?"

Go on to tell them that the quotes in stories often aren't anything to do with patient phone calls to key contacts whom you've grilled like Paxman, but are, instead, also copied and pasted from a press release, and their withering "Really?" face will only intensify. Go further, and tell them that it's not entirely unheard of to go hopping around websites looking for stories, then slapping huge chunks of them into your story, making it seem as if you've interviewed the person concerned, before once again plopping your byline on top, and they'll start to develop something of a crinkly mouth. Or, even worse, a look of faint pity.

It's not just the tabloids, obviously. And not always the tabloids. And not everyone in the tabloids does this. And it's not necessarily always wrong, even if people are doing it. But that's a bit beside the point when you realise how non-journalists look upon this kind of thing. To those not steeped in the glorious craft it looks a bit, well, easy.

Everything else suddenly seems suspicious. If the fake Larry the Cat story got in, what else seems less than plausible? What about the fox cub that climbed a really tall building – by using the stairs, I hasten to add, rather than climbing up with little foxy crampons or parachuting from a passing stork? Is all that real? I suppose it might be, but I'm a little wary of stories involving foxes, for some reason.

Ah yes. And what of this week's new Twitter star Binkie, whose delightfully posh wedding plans have now disappeared from the Telegraph's website? Is the whole thing a spoof, possibly designed to provoke class war, or is it just Binkie being Binkie, as only Binkie can be?

Sometimes I can't tell any more. And I suppose that's the problem. A bit of Ctrl+C and Cntrl+V here, a bit of non-checking there? It's nothing deadly serious; of course it isn't. No one died because a corny old press release got lobbed into a newspaper. But that's not the problem that punters have with this kind of thing. It erodes the credibility of everything around it, I think.

At least, that's what the press release says, anyway.

Patrolling the murkier waters of the mainstream media
Photo: Getty
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Michael Carrick is the “Geordie Pirlo” that England misunderstood

The Manchester United legend’s retirement announcement should leave Three Lions fans wondering what if?

That it came in the months leading up to a World Cup arguably added an exclamation point to the announcement of Michael Carrick’s impending retirement. The Manchester United midfielder, who is expected to take up a coaching role with the club afterwards, will hang up his boots at the end of the season. And United boss Jose Mourinho’s keenness to keep Carrick at Old Trafford in some capacity only serves to emphasise how highly he rates the 36-year-old.

But Carrick’s curtain call in May will be caveated by one striking anomaly on an otherwise imperious CV: his international career. Although at club level Carrick has excelled – winning every top tier honour a player based in England possibly can – he looks set to retire with just 34 caps for his country, and just one of those was earned at a major tournament.

This, in part, is down to the quality of competition he has faced. Indeed, much of the conversation around England’s midfield in the early to mid-noughties centred on finding a system that could accommodate both box-to-box dynamos Steven Gerrard and Frank Lampard.

As time went on, however, focus shifted towards trequartistas, advanced playmakers and those with more mobile, harrying playing styles. And the likes of Jack Wilshere, Ross Barkley, Jordan Henderson and Dele Alli were brought into the frame more frequently than Carrick, whose deep-lying capabilities were not utilised to their full potential. That nearly 65 per cent of Carrick’s England caps have come in friendlies shows how undervalued he was. 

In fairness, Carrick does not embody similar characteristics to many of his England midfield contemporaries, including a laudable lack of ego. He is not blessed with lung-busting pace, nor is he enough of a ball-winner to shield a back four solo. Yet his passing and distribution satisfy world-class criteria, with a range only matched, as far as England internationals go, by his former United team-mate Paul Scholes, who was also misused when playing for his country.

Rather, the player Carrick resembles most isn’t English at all; it’s Andrea Pirlo, minus the free-kicks. When comparisons between the mild-mannered Geordie and Italian football’s coolest customer first emerged, they were dismissed in some quarters as hyperbole. Yet watching Carrick confirm his retirement plans this week, perfectly bearded and reflecting on a trophy-laden 12-year spell at one of world football’s grandest institutions, the parallels have become harder to deny.

Michael Carrick at a press event ahead of Manchester United's Champions League game this week. Photo: Getty.

Where other players would have been shown the door much sooner, both Pirlo and Carrick’s efficient style of play – built on patience, possession and precision – gifted them twilights as impressive as many others’ peaks. That at 36, Carrick is still playing for a team in the top two of the top division in English football, rather than in lower-league or moneyed foreign obscurity, speaks volumes. At the same age, Pirlo started for Juventus in the Champions League final of 2015.

It is ill health, not a decline in ability, which is finally bringing Carrick’s career to a close. After saying he “felt strange” during the second-half of United’s 4-1 win over Burton Albion earlier this season, he had a cardiac ablation procedure to treat an irregular heart rhythm. He has since been limited to just three more appearances this term, of which United won two. 

And just how key to United’s success Carrick has been since his £18m signing from Tottenham in 2006 cannot be overstated. He was United’s sole signing that summer, yielding only modest excitement, and there were some Red Devils fans displeased with then manager Sir Alex Ferguson’s decision to assign Carrick the number 16 jersey previously worn by departed captain Roy Keane. Less than a year later, though, United won their first league title in four years. The following season, United won the league and Champions League double, with Carrick playing 49 times across all competitions.

Failing to regularly deploy Carrick in his favoured role – one that is nominally defensive in its position at the base of midfield, but also creative in providing through-balls to the players ahead – must be considered one of the most criminal oversights of successive England managers’ tenures. Unfortunately, Carrick’s heart condition means that current boss Gareth Southgate is unlikely to be able to make amends this summer.

By pressing space, rather than players, Carrick compensates for his lack of speed by marking passing channels and intercepting. He is forever watching the game around him and his unwillingness to commit passes prematurely and lose possession is as valuable an asset as when he does spot an opening.

Ultimately, while Carrick can have few regrets about his illustrious career, England fans and management alike can have plenty. Via West Ham, Spurs and United, the Wallsend-born émigré has earned his billing as one of the most gifted midfielders of his generation, but he’d never let on.

Rohan Banerjee is a Special Projects Writer at the New Statesman. He co-hosts the No Country For Brown Men podcast.