Health 5 October 2012 So this definitely isn't a cynical attempt to hijack breast cancer awareness month Pornhub has a pink ribbon. Sign UpGet the New Statesman's Morning Call email. Sign-up Visitors to porn hub Pornhub this month are greeted with a pink-ribboned logo, and this header: Which, if clicked on, takes them to this page: The text reads: Help Pornhub support breast cancer research simply by watching videos! Hey, we all love boobs! So this October, Pornhub will donate 1 cent for every 30 videos viewed from our big-tit and small-tit categories. The more videos viewed, the bigger our donation will be to a breast cancer research charity. How can you help? Click below to watch the best big-tit and small-tit videos on Pornhub. While you're enjoying the boobs, you'll also be helping to Save the Boobs! Much has been written about the "pink-washing" industry - companies putting a pink ribbon on products which donate fractions of cents to breast cancer research, and then claiming the ethical kudos - and equally, many have complained about the focus on breasts, rather than the women behind them. A good place to start would be Xeni Jardin's twitter feed, or s.e. smith's piece at this ain't livin. But if this example doesn't sum all those problems up in a nutshell, I don't know what does. › The media's misunderstanding of Venezuela No. Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe For daily analysis & more political coverage from Westminster and beyond subscribe for just £1 per month!