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How Vladimir Putin lost Ukraine

Putin’s war cost Russia its centuries-long shared identity with its neighbour. Now, Kyiv risks betraying the spirit of the Maidan revolution.

When the Russian inquest finally comes, the answer will be clear. It was President Vladimir Putin who lost Ukraine – after a millennium of shared east Slav identity. When the Ukrainian inquest into who lost the ­Euromaidan’s “Revolution of Dignity” finally comes, the answer, on the present evidence, will also be clear. It was an elite core of politicians and oligarchs who first worked a miracle in fighting Russia’s military Goliath to a stalemate – only to revert to kleptocratic business as usual when the acute threat eased.

Ukrainians’ consolidation of a distinct national identity after centuries of being regarded as a fuzzy subset of the dominant Russians – and after a quarter-century of independence – began in February 2014. It sounds banal to say that when one nation attacks a neighbour, especially if the two have regarded each other as brothers for a thousand years, the victims feel aggrieved and pull together against the attacker. But this is what happened when Putin launched his undeclared war on Ukraine, sent hooded “little green men” to take over Crimea’s regional parliament by intimidation, and then annexed the peninsula. The mutation of this early tactical success into strategic failure is best traced by reviewing the players and the dynamics as Ukraine held off Russia and crystallised its singular new identity.

On the Russian side only one actor matters: Putin. When the old Soviet Union split apart in 1991, its kleptocracy was replicated in its two biggest east Slav successor states. By 2015 Russia ranked a joint 119th out of 167 countries on Transparency International’s Corruption Perceptions Index. Ukraine was 130th. A Wild East capitalism prevailed, in which emergent oligarchs carved up the state’s wealth through murky privatisation deals. But there was one main political difference between the two countries. Putin quickly restored the primacy of politicians over Russian tycoons after he became president. In Ukraine, oligarchs were able to use their new wealth to dominate politics.

When Putin suddenly broke out from Europe’s seven-decade peace order in February 2014, Western policymakers asked the diminished number of Kremlinologists in their midst why he was acting this way. Some, such as Dmitry Gorenburg, an associate at Harvard’s Davis Centre for Russian and Eurasian Studies and a military analyst, pointed to fear as the Russian president’s root instinct. Putin has shown little interest in economics; he has not worried about looming inflation or capital flight, or Russia’s distorting reliance on oil and gas revenues. What he was afraid of, it seemed, was unchecked democratic contagion: as transmitted from Poles in the 1980s to restive East Germans and then Czechs in 1989, to Ukrainians in the mid-2000s, and even on to Muscovites in 2011/12 before Putin managed to stop their street protests.

This analysis is plausible. In 1989, as a young officer of the Soviet Committee for State Security, Putin was serving with the KGB’s Dresden outpost. He saw the Berlin Wall fall – overnight, under the press of East Berliners who mistakenly thought it had been officially opened. He later faulted the then Soviet Communist Party chief, Mikhail Gorbachev, for failing to intervene militarily when the wall crumbled, or when protesters stormed the Stasi headquarters across the street from his office to halt the incineration of incriminating files by East Germany’s adjunct of the KGB. He watched Moscow’s 20 top divisions, which encircled Berlin for half a century after the glorious Soviet victory over Hitler in 1945, retreat ingloriously a thousand miles to the east.

Putin further witnessed the swift break­away of Moscow’s external empire, in the stampede of the freed central Europeans, from Estonia to Romania, to join the European Union and Nato, and the 1991 break-up of Moscow’s internal Soviet empire. He called the collapse of the Soviet Union the “greatest geopolitical catastrophe” of the 20th century. And as late as 2008 – 17 years after more than 92 per cent of Ukrainian citizens, including the 21 per cent ethnic Russian minority, had voted for independence – he told President George W Bush, “You have to understand, George, that Ukraine is not even a country.”

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Most agonising of all, in his first term as Russia’s president in the 21st century, Putin had to listen to American triumphalism about the series of pro-democracy “colour revolutions” in the streets of ex-communist Serbia in 2000, Georgia in 2003 and Ukraine in 2004. For him, as a career secret policeman, these revolutions represented no broad social yearning for “dignity”, as the Polish Solidarity leader Lech Walesa first phrased it. Rather, it was an inexplicable victory by American CIA manipulations – in what was Moscow’s own sphere of influence, by right – over the manipulations of Russia’s FSB, successor to the Soviet KGB.

The uprising that aroused the most angst in the Kremlin was the Orange Revolution on Kyiv’s main square, or maidan, where protesters demanded and won a repeat of the 2004 election after blatant vote-rigging in favour of the then prime minister, Viktor Yanukovych, the pro-Russian heir apparent to the Ukrainian presidency. It was bad enough for Moscow when the west Slavs in Poland and Czechoslovakia instantly ditched their Slavic identity for a European one in the 1990s: Poland uprooted systemic corruption, built robust democratic and judicial institutions, and went from having a poverty rate that matched Ukraine’s to a per capita GDP three times the size of its neighbour’s today. It was devastating when the Little Russians, too, began to do so, rejecting Yanukovych and Russia’s network of control in the rerun of the vote in 2004.

In the event, Putin need not have worried. The Orange Revolution self-destructed in the fratricide between its two top leaders, who forfeited leadership to Yanukovych in the reasonably fair 2010 election.

On the Ukrainian side of the 2014 Euromaidan revolution, four figures stand out. The two chief rivals are the Ukrainian president, Petro Poroshenko (worth $979m, and number six on Novoye Vremya magazine’s 2015 list of the richest Ukrainians), and the then governor of Dnipropet­rovsk in central Ukraine, Ihor Kolomoyskyi (number two on the list, at $1.9bn).

Poroshenko was a second-tier oligarch who had served briefly as foreign minister in the Orange Revolution government and as minister for trade and economic development under Yanukovych in 2012. He helped fund the pro-Europe, anti-corruption protest against Yanukovych’s authoritarian rule from the movement’s spontaneous inception in November 2013, and his TV news outlet Channel 5 gave full coverage to the three-month agora and its estimated one million participants.

After Yanukovych finally sent his special police to suppress the protest by killing dozens of the demonstrators in late February, the Ukrainian president’s own Party of Regions deserted him. He absconded to Russia overnight with an estimated personal fortune of $12bn, amassed in four years in office. Parliament, by a majority that suddenly included the Party of Regions, appointed an interim president and government and set presidential elections for May 2014. The “Chocolate King”, as Poroshenko was nicknamed for his confectionery empire, was duly elected president of the new Ukraine with a 54 per cent majority.

Kolomoyskyi, who also holds Israeli and Cypriot citizenship, was called back to Ukraine from his Swiss residence by the improvised government just as Russia was annexing Crimea. He was appointed governor of his own regional stronghold of Dnipropetrovsk with a mandate to mount a defence against the Russia-stoked secession brewing in neighbouring eastern Ukraine. Kolomoyskyi was famed for his hostile takeovers of rival banks as well as oil, media and other firms. He quickly raised and underwrote several militias among the 40 to 50 volunteer battalions that sprang up to fight against westward spread of the start-up separatist Donetsk (DPR) and Luhansk (LPR) People’s Republics. These battalions were instrumental in holding the line against separatist/Russian forces and giving the Ukrainian state time to rebuild the army that Yanukovych had bled of its budget.

Two oligarchs who did not cast their lot in with post-Euromaidan Ukraine were Rinat Akhmetov (at $4.5bn still the richest Ukrainian, even after losing more than half of his wealth over the past year) and Dmytro Firtash, whose net worth has fallen to $1bn. Both had been leading supporters of Yanukovych and his party, and since his departure they have hedged their bets between Kyiv and Moscow. Their recent losses have resulted partly from a redistribution of their wealth to other oligarchs.

Akhmetov, the son of a coal miner who rose to become the “godfather” of the Donetsk clan – and the owner of Shakhtar Donetsk football club – has his coal and iron base in the war-ravaged Don Basin (Donbas) and relies on Moscow’s goodwill there. Firtash, who under President Yanukovych controlled the lucrative distribution of Russian gas through Ukrainian pipelines to Europe, is also dependent on Russia. In spring 2014, he asked the Russian oligarch Vasily Anisimov to pay a record Austrian bail of €125m ($141m) in cash to get him out of jail. Under the bail terms, Firtash is barred from leaving Austria as he awaits the final legal decision on a US extradition request on charges of international bribery. Yet from Vienna he still wields his political clout, funds several Ukrainian parties across the political spectrum and, it is widely reported, brokered a division of power between Poroshenko and Vitaly Klitschko in the run-up to the May 2014 presidential election, in which Klitschko stood down as a candidate. (The former world heavyweight boxing champion is now mayor of Kyiv.)

***

Putin no doubt saw his annexation of Crimea – and his follow-on campaign to reconquer Catherine the Great’s “Novorossiya”, comprising the eastern 40 per cent of today’s Ukraine – as compensation for the abrupt downfall of his acolyte Yanukovych, and thus the end of Russia’s rightful suzerainty over all of Ukraine. Europeans, Americans and Ukrainians, on the contrary, saw the first formal takeover of a neighbour’s land in Europe since the Second World War as Putin’s return to a 19th-century concept of “might makes right”, as well as a violation of international law and treaties Moscow had signed to respect Ukrainian borders.

The West was cautious in reacting. It baulked at getting sucked into another intervention in a theatre of complicated logistics and little geopolitical interest. It knew as well as Putin did that Moscow enjoys escalation dominance in its home region by virtue of geography, its claim to a vital interest in Ukraine that the West lacks, and the Russian president’s willpower in a world of European peace and US exhaustion. It had no desire to put Putin’s repeated brandishing of his nuclear weapons to the test over a second-order confrontation. The West therefore responded by imposing financial rather than military sanctions, which Putin prematurely scorned as a pinprick.

In addition, Putin misread Ukraine’s military resilience. Easy success in Crimea – and strong domestic approval of his boasts that he was restoring Russia’s greatness in the world – emboldened him to probe further in eastern Ukraine. Ukraine’s ragtag army had put up no resistance in Crimea, for three reasons. First, years of embezzlement of defence budgets had left it with only 6,000 combat-ready soldiers and with two-decade-old weapons. Second, it was subverted by the many Ukrainian officers who were loyal to Moscow rather than Kyiv. Finally, there was Ukrainians’ sheer disbelief – despite Stalin’s mass starvation of Ukrainian peasants in the 1930s – that Russians would actually shoot at their proclaimed younger brothers.

Putin expected an equally cost-free operation in the Donbas. He seemed to believe his own propaganda that disgruntled Russian-speaking citizens of eastern Ukraine were Russians manqués and would rush to rebel against Kyiv, if only the charge were led by a few Russian commandos. Eastern Ukraine was, after all, the part of the country in which identity was most blurred; easterners paid little attention to differences between Ukrainians and Russians in everyday life, and most had cousins in both Russia and western Ukraine. In a way, the region was the ideal test of Putin’s construct of a unifying goal to fill the vacuum left after futurist communist ideology evaporated. The campaign was first presented as Putin’s dream of a Eurasian Union, but that was dropped once it became clear that Ukraine would not be a part of it. Thereafter it was repackaged as gathering in fellow ethnics left outside the “Russian world” by the Soviet collapse, and then as retaking the tsarist Novorossiya.

At first, the Russian-backed secessionists took quick control over roughly two-thirds of the Donetsk and Luhansk oblasts, or provinces. Putin, however, overestimated the warrior zeal of the easterners and the usual gripes of any province about the meagre payouts it gets from central government. In the early days, the local people warmed to the promises of higher pensions made by the separatists. And grandmothers visibly enjoyed acting as civilian shields by surrounding local administration buildings that were occupied by separatists and preventing Ukrainian soldiers from reclaiming the offices. But as the novelty wore off and the hardship of war increased, Moscow and the secessionists it sponsored increasingly had to rely on a motley band of mercenaries and Donbas criminal gangs that did well in firefights only when they were assisted by Russian “volunteers” and armed with the heavy weapons the Russians were shuttling across the border.

In purely military terms, Putin probably could have escalated in the spring of 2014 from the kind of limited, disguised and therefore deniable warfare that the West calls “hybrid”, replacing the hooded “little green men” with regular Russian soldiers in marked uniforms in an all-out invasion of the Novorossiya oblasts. That was certainly the Russian president’s threat in massing 80,000 troops on the northern, eastern and southern borders of Ukraine and exercising them on high alert.

As late as September 2014 Putin boasted to President Poroshenko that if he so desired, “Russian troops could be in Kyiv within two days – and also in Riga, Vilnius, Tallinn, Warsaw, or Bucharest.” But he did not invade when Ukraine’s provisional government was still shaky – and still reeling under the Russian show of force.

Three reasons for Putin’s decision not to order an invasion in spring 2014 might be inferred. The first was a tactical reduction of his bellicosity at a time when the European Union was still debating financial sanctions on Russia for annexing Crimea. The second was the weakness of the novice Ukrainian government, which could foreseeably have collapsed and left Kyiv with a political vacuum the Russians could fill without firing a shot. The third was perhaps a premonition in the Russian army that it was being overstretched and that an occupation of its neighbour, given Ukraine’s strong military tradition, might turn into a quagmire of messy guerrilla warfare.

Putin’s military threats to Ukraine were counterproductive and stoked Ukrainian anger. In May 2014 a Pew survey found that 77 per cent of Ukrainians, including 70 per cent of those living in eastern Ukraine outside the Donbas war zone, thought that their country should remain united instead of breaking up. And in early July, even before the shooting down of the Malaysian Airlines MH17 civilian jet by a Russian-made Buk missile fired from insurgent territory, Pew reported that 60 per cent of Ukrainians had a general negative view of Russia. It was a sharp reversal from 2011, when 84 per cent of Ukrainians had viewed Russia positively.

The Euromaidan spirit drew in ever more Ukrainians who had been politically passive. Volunteers flocked to enlist in the army, in the revived National Guard and in the private militias raised and paid for by Kolomoyskyi and other oligarchs. Civilian volunteers cooked and delivered food to recruits. Techies designed and built their own surveillance drones from scratch to observe border areas that Ukraine no longer controlled.

Ukrainian veterans who had once formed the backbone of the Soviet army’s rough equivalent of Western non-commissioned officers, together with local Afgantsy – veterans of the Soviet army’s doomed expedition in Afghanistan in the 1980s – gave the rookies accelerated basic training. Weapons factories in Ukraine that had once supplied the Soviet army managed to repair 20-year-old tanks and build new ones even as the battles raged. And morale was vastly better on the side of Ukrainian defenders against a threat to their very existence than it was among opportunistic rebel mercenaries and criminal gangs. By mid-August 2014, Ukrainian troops had recaptured most of the rebel territory and reduced the Donetsk and Luhansk People’s Republics to two small pockets.

That was too much for Putin. At the end of August, he signalled his red line in the sand: he would not let his proxies be defeated. He sent elite airborne troops into the Donbas to mount a counteroffensive alongside separatist/Russian ground forces armed with Russian heavy weapons. Within days, they broke the Ukrainian siege and restored the secessionists’ control of about half of the territory that the DPR and LPR had ruled at their height.

President Poroshenko understood the message and immediately proposed a truce, and the German chancellor, Angela Merkel, brokered the Minsk ceasefire of 5 September. The shaky agreement at least reduced the scale of violence for five months, until the separatist/Russian forces made a fresh effort to break through strengthened Ukrainian lines in January and February of 2015 – and failed. A further shaky “Minsk-2” truce followed. But on 1 September 2015 the heavy guns abruptly fell silent and, for the most part, remained silent. For the first time in a year, overjoyed babushkas in the separatist Donbas enclave could walk across the front lines to reach Ukrainian-held towns seven kilometres away and buy salo (pork rind), butter and eggs at far cheaper prices. They returned to tell journalists that their greatest wish was simply for the fighting to stop.

***

At the end of September Putin opened a front in Syria, and reportedly redeployed some special forces from Ukraine to the new battlefield. Ukraine dropped off Russian TV bulletins. The war there had
caused 8,000 deaths and forced 2.4 million people from their homes. It was clear that Putin was belatedly acknowledging that the war also had strategic costs for Russia.

He had first lost all of Ukraine, with the exception of Crimea, to the Euromaidan that he despised. He had failed to salvage Novorossiya for Russia. He had failed, too, to maintain the shelled and charred Donbas region in any form he wanted to annex or subsidise – and keeping it as a zone of frozen conflict for future mischief-making wasn’t much of a consolation prize. He had provoked the West into resuscitating Nato and imposing sanctions that damaged the Russian economy. He had alarmed Belarus, Kazakhstan and Turkmenistan into distancing themselves somewhat from Moscow.

Moreover, the Russian war in Ukraine raised the spectre of the failed Soviet invasion of Afghanistan that killed 15,000 Soviet soldiers in the 1980s and gave birth to the Russian Committee of Soldiers’ Mothers, which tries to ferret out facts about their dead sons. Last May, after many inquiries by the committee about Russian casualties in Ukraine, the Duma passed legislation banning the spread of information about Russian casualties across the border. In this context, it seemed unlikely that Putin would risk incurring a rise in Russian deaths by resuming heavy fighting in Ukraine.

This appraisal, however, takes the pressure off the Ukrainian oligarchs to grow beyond the robber-baron stage and become patriotic philanthropists. On the present evidence, they no longer sense much urgency with regard to implementing reform legislation, installing the rule of law, building democratic institutions and rooting out kleptocracy as opposed to exploiting it.

Putin has surely lost Ukraine. The Ukrainian oligarchs have not yet surely lost their own country. But how ironic it will be if he manages to melt their urgency into complacency by easing the pressure on Ukraine, thus paving the way for that final loss of the Revolution of Dignity. It would give the last laugh to Georgy Arbatov, the Kremlin’s leading Americanist who prophesied as the Cold War ended: “We are going to do to you the worst thing we possibly could – we are going to take your enemy away.”

Elizabeth Pond is based in Berlin and is the author of several books about Germany, Europe and the Balkans. They include “Beyond the Wall: Germany’s Road to Unification” (Brookings Institution)

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

***

 

The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

***

It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge