China’s "soft power" offensive in Africa

As western powers cut back their spending on international broadcasting, China launches an offensive to win the continent's hearts and minds.

China has launched a drive to win "hearts and minds" in Africa just as western powers – including Britain and America – are cutting back on their spending on international broadcasting.

In January China Central Television (CCTV) launched its first African hub in Nairobi.

At 8pm in the Kenyan capital CCTV Beijing hands over to its Nairobi team for “Africa Live”, an hour-long flagship program designed to be a “new voice” for African news and build Sino-African relations.

Its Africa bureau chief, Song Jianing, says he has major plans for expansion. “I want to grow in leaps and bounds,” he told a seminar at St Anthony’s in Oxford.

This comes on the heels of the Chinese news agency, Xinhua, which already has an established reputation for fast, accurate news. Wang Chaowen, the agency’s Africa director says her operation covers 47 African states, with 28 branch offices.

A glance at almost any African newspaper will see the result, with Xinhua articles faithfully reproduced.

Nor is it just the traditional media. In 2011 Xinhua launched a news service for mobile phones, in Africa, in both English and Chinese.

This expansion has not been without its difficulties. Chinese state media produce well-crafted news "good news" stories and have an effective coverage of economic developments.

Their coverage of stories in which Chinese companies or Chinese government interests are challenged are than less impressive.

Asked why CCTV failed to provide an expose of Zimbabwe’s Marange diamond mines, in which Chinese companies have a direct interest (pdf), Song Jianing replied: “we did our best – we sent a reporter, but the management would not give us an interview.”

Traditional western journalistic techniques of covert filming were clearly out of the question.

The Chinese drive to win the battle for "soft power" extends well beyond delivering  news.

The launch of the Forum for China-Africa Co-operation in 2000 saw a concerted drive to reinforce co-operation through exchange visits and training programmes for African journalists.

More than 200 African government press officers received Chinese training between 2004 and 2011 in order to produce what the Communist Party propaganda chief, Li Changchun, described as “truthful” coverage of development supported by China’s activities.

This has been backed by an extensive programme of infrastructure development, with everything from satellite equipment for Ugandan television, to building work for Equatorial Guinea radio.

Some of this technological aid has been used to censor, rather than promote, the flow of information. Chinese equipment is reported to be used to bug phone lines and internet communications in Ethiopia.

Just as China plans a media offensive, including plans to deploy 100,000 journalists to the developing world, focusing on Africa, the West is cutting back.

The BBC World Service is still reeling from the cuts announced in January 2011. This will see the loss of 650 jobs by 2015.

The BBC African Service has closed its Portuguese broadcasts and scaled back across the board. The popular daily African morning show “Network Africa” has been merged into the world-wide English broadcast. The magazine, Focus on Africa, which was the BBC’s calling-card across the continent, has closed to save a miserly £50,000.

While the Foreign Office is content with these cuts, the United States is far more exercised by the contest for influence.

As Hilary Clinton told a Senate hearing earlier this year: “We are engaged in an information war and we are losing that war,” she said. China and Russia have started multi-language television networks, she said, even as the US is cutting back in these areas.

Pang Xinhua, the managing editor of China Central Television Africa talking to local journalist. Photograph: Getty Images

Martin Plaut is a fellow at the Institute of Commonwealth Studies, University of London. With Paul Holden, he is the author of Who Rules South Africa?

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Scarred lands: visiting the villages Boko Haram left behind reveals the toxic legacy of terrorism

The progress and challenges of Nigerian communities rebuilding after Boko Haram’s insurgency begins to wane.

“Sometimes it’s when I go to bed that what happened comes back to me.” Two years ago, Boko Haram militants stormed into 23-year-old John Amida’s home late at night in a village in Gwoza, Borno State, northeast Nigeria. Shielding his eyes with his hands from the torchlight saved his life. He shows me the mark in the centre of his forearm where the bullet aimed for his head went instead.

“All my friends were either killed or abducted,” he says. “I don’t try to forget what happened because it’s not possible; it’s with you even when it is not in your mind. The best thing is just to keep on living every day.”

After a broadly effective 18-month military campaign, Boko Haram remains a deadly yet waning force. Many communities once occupied by Boko Haram are now liberated. In Adamawa, just south of Borno, over 630,000 people previously displaced by Boko Haram have returned home.

With them, over 170,000 internally displaced people (IDPs) now live in camps, or – like John and his family – in host communities. He and his family live in a home vacated and lent to them by a local. All over Adamawa, IDPs live in homes shared with residents or given to them temporarily in exchange for help, crops or token sums of rent.

Adamawa is a serene, largely rural, mountainous state. Even deep into the dry season, driving through the roads that cut between its vast countryside, its land is incredibly scenic. But within local communities, in more rural, isolated villages north of the state’s capital, Yola, the picture is more complicated.

Gombi, a small town a few hours’ drive from Yola, was recaptured from Boko Haram in late 2014. Much of what was destroyed in the insurgency – shops and small businesses – have been rebuilt or replaced. The local government buildings have been largely restored. The impact is still visible but, according to locals, decreasingly so.

But in less urban areas, like in Garaha, a village in Adamawa, rebuilt homes sit next to broken, abandoned houses, churches, mosques and buildings blackened by the fires that damaged them. Local government officials say the damage across Adamawa by the insurgency has set the state’s development back by a decade. Funding for rebuilding the state, which local governments complain is insufficient, is concentrated on urban areas.

According to Chief Suleimanu, a traditional ruler in Garaha, mental health issues are widespread but few are financially able to access support. While some people have been able to move on, others are still dealing with the consequences.

“Many couples and families have separated,” he tells me, detailing how in some couples one partner feels attached to their home while the other can’t face returning, or feel there is little to return to.

“The same with the children, some of the young people have gone to bigger cities like Kano or Abuja because of a lack of opportunities.”

Many returnees, who left camps in Cameroon to come back to Adamawa, are from families who have lived in their villages for generations. Their ancestral roots anchor them to their homes because their farmland is their main source of income. Non-agriculture-based industries provide few jobs. For many people, fleeing their homes meant abandoning their livelihoods.

As of 2015, 52 per cent of people in Nigeria lived in rural areas. Their relative isolation is a blessing and a curse. Larger rural spaces provide them with adequate land to cultivate their crops – but it also leaves them exposed.

During Boko Haram attacks on Garaha through to early 2015, there was minimal protection from security forces who often take hours to arrive.

For many people living in rural Adamawa, life is getting harder and easier at the same time. Armed herdsmen, mainly from the Fulani ethnicity have become a greater threat across Nigeria, partly due to tensions between land ownership and cattle grazing.

According to locals, killings by herdsmen have increased this year. But villages are addressing their vulnerability. Armed vigilantes, some of which formed due to the lack of military protection against Boko Haram, are increasing. The police services are often too far away or too under-resourced to protect them. But some vigilantes now have more weapons and vehicles due to help from state services and locals. It is not an ideal solution but it has made places like Garaha safer.

With this new-found relative safety, villagers have begun farming again. With cash grants and donated tools from charities like Tearfund, it has been easier for thousands of people to begin cultivating land. In many villages there are small, lively recreation centres where young people play snooker and watch sport. Many of their places of worship have been rebuilt.

But the situation is grimmer in communities where such charities are not present.  Without resources, state or non-government help, rebuilding is a real challenge.

Adamawa is a state maxing on its credit of hospitality, relative safety and appreciation of agriculture. A recession in Nigeria and a severe food crisis in the northeast have added pressures on returnees and IDPs. Liberated communities will need more help and attention before they truly feel free.

Emmanuel Akinwotu is a journalist based between Lagos and London who writes about Africa, migration, and specialises in Nigeria.